Ali Kamal Pasha

Ali Kamal Pasha House # 115/10A, Munir Road Lahore Cantt, Pakistan. Mobile: - Email:-LinkedIn: https://www.linkedin.com/in/cbt-ap/ Website: https://alipasha.bio.link/ DOB: 16/02/89 Results-oriented sales & marketing leader with 10+ years of experience driving revenue growth through strategic planning, digital marketing, and Lead Generation. Adept at leveraging tools like Slack, Zoom, and Asana to lead cross-functional teams across time zones. Proven track record in scaling businesses via remote-friendly platforms (Upwork, Fiver, LinkedIn) and achieving 300% ROI on CRM implementations. (Zoho, Salesforce) EXPERIENCE Cherry Byte Technologies HOD Sales & Marketing Dec 20 – to Date CBT is an IT Services, Business Solutions Company. We strategize, shape, and deploy leading-edge digital solutions not only to assist organizations in overcoming their IT challenges but also to help them undertake enterprise-oriented processes successfully.          Remote Revenue Growth: Scaled annual sales from 0.2M to 0.6M within 6 months, leveraging virtual lead generation platforms (Upwork, Fiverr, LinkedIn) and closing deals across 15+ countries. SEO-Driven Lead Generation: o Optimized website SEO (keyword research, on-page/content optimization) to boost organic traffic by 65% YoY, generating 450+ monthly inbound leads from North America and Europe. o Launched a blog strategy targeting long-tail keywords like “remote IT outsourcing solutions”, driving $220K in qualified pipeline deals within 6 months. PPC & Paid Advertising: o Managed Google Ads and LinkedIn Ads campaigns, achieving a 22% CTR and 35% lower CPA for campaigns promoting remote IT staffing services. o Retargeted visitors from Hubstaff Talent and Toptal using dynamic ads, increasing lead-to-customer conversion by 28%. High-ROI Tech Adoption: Achieved 300% ROI by deploying CRM systems (Zoho, Salesforce) for remote sales forecasting, improving lead conversion by 40% and reducing sales cycle time by 25%. Market Expansion: Identified and penetrated 4 new remote-centric verticals: o Staff augmentation for global remote teams (hired 50+ virtual assistants across Pakistan, India, and the Philippines). o Social media management services for U.S.-based e-commerce clients, securing $120K in annual contracts. o Launched a truck dispatching SaaS tool, onboarding 200+ fleet operators via virtual demos and webinars. Virtual Client Acquisition: Exceeded annual sales targets by 23% through targeted email campaigns (Apollo, Seamless.ai, Snov.io) and LinkedIn outreach, generating 1,200+ qualified leads and maintaining a 58% net profit margin. Remote Team Leadership: Managed a 12-member distributed team across 3 time zones, implementing Agile workflows (Trello, Asana) to deliver client proposals 30% faster. Global Remote Client Acquisition: o Leveraged LinkedIn Sales Navigator to identify and engage 500+ decision-makers in U.S. tech startups, securing $180K in annual contracts for cloud migration services. o Hosted webinars on “Scaling Remote Teams with AI Tools”, attracting 800+ registrants (45% conversion to demos). Virtual Event ROI: Represented CBT at GITEX Dubai (virtual booth), securing $350K in pipeline deals through live-chat engagement and post-event follow-ups. Descon Oxychem Limited. Business Development Manager Dec 19 – Dec 20 Descon Oxychem Limited is the leading supplier of Hydrogen Peroxide in Pakistan. It is primarily engaged in the business of manufacturing, procuring and selling hydrogen peroxide and allied products in local and international markets. Annual Revenue of PKR 2.8 Billion. (www.descon.com)    Product Launch & Revenue Growth: Spearheaded end-to-end launch of Sanidol Multipurpose Sanitizer, generating $300K revenue (1,100MT sold) in 3 months amid COVID-19 demand surge. Omni-channel Distribution Strategy: o Secured partnerships with Al-Fatah, Carrefour, and Daraz, expanding retail reach to 400+ industrial shops (hardware, sanitary) and driving 30% MoM volume growth. o Built a 70% sales contribution from social media (Facebook, Instagram, LinkedIn) via targeted ads and influencer collaborations. E-commerce Expansion: Partnered with Shoppistan to develop a dedicated disinfectant e-commerce platform, achieving 15% of total sales within 6 months.     Digital Brand Building: Revamped corporate social media presence (GDN, Twitter), increasing engagement by 45% and brand awareness by 60% through data-driven content calendars. Market Diversification: Researched and launched disinfectants in poultry, water treatment, and household verticals, capturing 12% market share in Pakistan’s B2B industrial sector. CRM Optimization: Designed loyalty programs and feedback systems, improving customer retention by 25% and NPS scores by 18 points. Cross-Functional Collaboration: Worked with remote digital teams to optimize SEO for product pages, boosting organic search traffic by 35% for keywords like “industrial disinfectants Pakistan”. Kansai Paint Co. Marketing Manager (MENA) April 17 – Dec 19 Kansai Paint is a wholly owned subsidiary of Kansai Paint Japan which is one of the world's top ten paint manufacturers with manufacturing sites in over 43 countries across the world, and an annual revenue of USD 3.11 Billion (www.kansai.com). Managing the entire portfolio of paint business (Automotive, Decorative, and Industrial) across 4 key countries. Reporting to the Regional Management Team. I manage a team of 10 marketers across the region whilst managing the Marketing budget, NPD, IMC, and Marketing Assets, and am responsible for the creation and implementation of the annual commercial plan for MENA & Pakistan.      Digital Transformation & Revenue Growth o Launched Pakistan’s first DIY aerosol paints via Daraz.pk, driving 129% revenue growth through e-commerce optimization and influencer partnerships. o Revamped regional websites (Pakistan & MENA), improving UX and SEO to boost organic traffic by 50% and conversion rates by 22%. Integrated Campaign Leadership o Executed a 360° rebranding campaign (ATL/BTL + digital) across MENA and Pakistan, increasing brand awareness by 40% and contributing to 18% YoY revenue growth. o Pioneered Kansai Ustaad and Project Home Apps, connecting 15,000+ painters, retailers, and architects directly with consumers, reducing order fulfillment time by 35%. Content & Virtual Engagement o Produced “Rewind with Samina Peerzada” (YouTube talk show) with 3.4M views and 18M watch minutes, enhancing brand affinity in MENA markets. o Launched #Homels, a digital interior design series training 500+ UAE-based female entrepreneurs, resulting in 1,200+ B2B leads for Kansai’s premium paints. o Created DIY web series (Kansai Crafts, Gari Shaari) that drove 200K+ social engagements and 15% sales uplift in the automotive segment. Data-Driven Sales & Social Impact o Introduced a digital sales tracking system (DMS), improving secondary sales visibility by 60% and enabling real-time inventory adjustments. o Partnered with EasyPaisa/Tameer Bank to onboard 8,000+ painters into formal banking systems, strengthening loyalty and repeat purchases. High-Impact Campaigns o Colorful Friday Campaign (Black Friday): Generated 2200 orders (400% lead conversion increase), 40K+ website visits, and 1.1M social reach through targeted Facebook/Google Ads. o #ILOVEUNITED Activation: As Manchester United’s regional sponsor, organized UAE on-ground events reaching 50K+ attendees, boosting B2B client retention by 25%. Kansai Paint Pakistan Area Sales Manager - Industrial April 16 – April 17 Kansai Paint Pakistan Assistant Manager Business Development – Industrial April 14 – April 16 Pepsi Co. Foods & Beverages Logistics/Purchase Coordinator July 12 – April 14 Education: Lahore School of Economics BBA Hons. - Majors: Finance, Minors: Mathematics & Statistics. Tools:       CRM & Sales Tool: Salesforce, Zoho CRM, Apollo.io, Seamless.ai, Snov.io, LinkedIn Sales Navigator. Remote Collaboration: Slack, Zoom, Trello, Asana, Microsoft Teams, Notion. Digital Marketing: Google Ads, Meta Ads, SEMrush, Google Analytics. Lead Generation: Pilot Hunt, Indeed, Toptal, Remotely, Clutch, Hubstaff Talent, Upwork, People per hour, Fiverr. AI Tools: ChatGPT, DeepSeek, Gemini, Jasper, SurferSEO, Canva Magic. Financial Tools: SAP. Awards:     Winner of Kansai Paint Global Values Awards 2015. Outstanding Performance Award – Kansai Paint Pakistan 2016. Best strategy award and winning team for MarkStrat3 - Market Simulation challenge 2017. Certificate of best practice for outstanding contribution to 2019 - Best Practice Program. Certifications:     Developing Effective Marketing Strategies – REDC LUMS Certification. Software Processes and Agile Practices – University of Alberta. Certified in AI-Powered Marketing (HubSpot Academy). Prompt Engineering Specialization (Coursera). Trainings:      7 habits of highly effective people – Franklin Covey 7 Habits for Managers – Franklin Covey Leadership Workshop – Franklin Covey Effective Communication Skills – Franklin Covey Building Highly Effective Performance Teams - Evoking Magnificence References will be provided on request. 2012