Ali Hassan

Ali Hassan House #1 Malik Bashir Rd, Sanda, Lahore -, Email:- Ecommerce Marketing Executive EDUCATION Lahore School Economics – 2015 MBA Marketing KEY ACCOMPLISHMENTS Successfully created and Launched SOLOTO – An E-commerce platform for SSC Reduced Ad Spend Ratio from 50% to 24% in 3 months Maintained Facebook Engagement rate of 10% over the period of 12 months Achieved an ROI of 571% Achieved Quality Score of 10 in Google Ads PROFESSIONAL EXPERIENCE SSC | Nov 2017 – Present I Ecommerce Marketing Executive Managing Digital Marketing campaigns including creative development with the creative agency and execution of performance marketing plans Handling day to day SEM activities including campaign planning, implementation, budget management, performance review and optimization of paid search campaigns on Facebook & Google Manage, monitor and carefully analyse campaign performance including revenue, traffic, merchandise performance, visitor/buyer behaviour to make fact based decisions and create action oriented plans to drive strategy Create reports and documents that track and provide critical feedback regarding the effectiveness of marketing campaigns & operational efficiency Intersoft BPO | Dec 2016 – Oct 2017 I PPC Executive Performed daily account management and of pay per click accounts on Google AdWords. Monitoring keyword bids, account daily and monthly budget caps, impression share, quality score and other important account metrics. Exponento | July 2015 – Nov 2016 I Digital Marketing Executive Responsible for SEO Audit, Back-Link analysis Keyword Research & Link Building of Truconversion Designed and executed off-page SEO strategy achieving DA of 37 in 8 months Create guest posting strategy and published 50+ guest blog posts under Truconversion in 90 days Designed Email Campaigns for Blog & On-boarding new users for the application Core Competencies Facebook Marketing Google Analytics Google Ads Email Marketing Digital & Brand Strategy Certification Hubspot Inbound Certification Google Ads Certification