Ali Ghassani
Lead Recruiter
Beirut, Lebanon
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OBJECTIVE
As a Lead Recruiter with a strong background in talent acquisition and sales, I seek to drive organizational growth by optimizing and
automating recruitment processes, enhancing efficiency, and fostering a high-performance team across all departments. By
leveraging my expertise in managing recruitment strategies and building strategic partnerships, my goal is to attract top talent,
streamline hiring, and contribute to the success and scalability of the organization
PROFESSIONAL EXPERIENCE
Lead Recruiter
UPGRADE Digital Growth Agency - Dubai
Led full-cycle recruitment at UPGRADE, expanding headcount from 20 to 120 in just 1.5 years,
strategically aligning talent acquisition with business growth objectives and ongoing expansion
plans
Designed and executed hiring strategies aligned with business objectives, reducing time-to-hire
from 2-3 weeks to 3-5 days, improving recruitment efficiency by 80%.
Developed and standardized departmental SOPs, contributing to the successful establishment of a
training center that onboarded 60+ new hires per quarter to support rapid talent acquisition
Led and mentored a team of 3 recruiters and 2 recruiter assistants, successfully hiring 15-20
candidates per week, totaling 700+ hires annually
Optimized sourcing and job ads, increasing applications by 40% and reducing unqualified
candidates by 30%.
Enhanced employer branding and candidate experience, increasing positive candidate feedback to
85%+ satisfaction ratings and boosting offer acceptance rates by 60%.
Optimized recruitment technologies and analytics, automating screening processes and reducing
manual workload by 30%, improving recruiter efficiency.
Provided data-driven insights, delivering monthly reports on hiring trends, conversion rates, and
sourcing effectiveness, enabling 10%+ continuous improvement in recruitment KPIs.
Nov 2022 – present
Beirut, Lebanon | Remote
Talent Acquisition Expert
GoToMarket HR Consultancy - Dubai
Led end-to-end recruitment for 4 companies across multiple regions (UAE, KSA, Oman, Kuwait,
India, Lebanon, Australia, UK), consistently meeting 80-85% of targeted hiring timelines.
Sourced top talent through online job boards, social media, and direct outreach, increasing
candidate pipeline quality by 30%.
Conducted comprehensive resume reviews and behavioral interviews, ensuring hires met both
skills and cultural fit, with a focus on role-specific requirements.
Developed engaging job advertisements that increased application rates by 40%, attracting highquality candidates across diverse sectors.
Streamlined interview and selection processes, optimizing time-to-hire by 20% and reducing
candidate drop-off rates by 15%.
Produced data-driven recruitment reports analyzing hiring trends, empowering clients to adjust
strategies and improve future hiring outcomes.
Oct 2021 – Nov 2022
Beirut, Lebanon | Remote
Business Development Manager
Studio 52 Media Production - Dubai
Drove new business expansion across KSA, UAE & Kuwait, developing and executing a targeted
sales strategy.
Increased lead conversion rates by 35% through personalized outreach and consultative selling.
Built and maintained client relationships, securing long-term contracts and increasing retention by
40%.
Developed tailored proposals and pricing strategies, improving proposal acceptance rates by 25%.
Oct 2021 – Sep 2022
Beirut, Lebanon | Remote
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Sales Manager
BXD Fitness Club
Increased revenue by 50% by developing and executing a data-driven sales plan.
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Oct 2020 – Oct 2021
Beirut, Lebanon
Trained and managed a high-performing sales team, setting clear targets and achieving 120% of
sales goals.
Optimized lead generation in coordination with marketing, boosting client inquiries by 30%.
Implemented tactical pricing and membership strategies, increasing membership renewals by
45%.
Led competitive analysis initiatives, using mystery shopping and customer surveys to refine sales
strategies.
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Account Manager
Dimension Three Sports Club
Managed and expanded key client accounts, increasing customer lifetime value by 35%.
Analyzed industry trends and client feedback, refining service offerings for 20% higher retention
rates.
Improved internal collaboration, reducing service delivery time by 30%.
Resolved customer issues proactively, increasing client satisfaction scores to 90%+.
Strengthened client relationships, leading to a 25% increase in referral-based memberships.
Oct 2018 – Jul 2020
Beirut, Lebanon
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Assistant Sales Manager
Exclusive Management
Surpassed sales quotas by 20-30% consistently, driving revenue growth.
Led and motivated the sales team, implementing performance-based incentives that increased
productivity by 40%.
Analyzed sales performance data, identifying key trends and optimizing strategies for 15% higher
close rates.
Conducted training sessions, upskilling the team and improving overall sales effectiveness.
Ensured seamless operations in the Sales Manager’s absence, maintaining business continuity and
performance.
Apr 2016 – May 2017
Beirut, Lebanon
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EDUCATION
Bachelor of Science in Interior Design
American University of Culture and Education
2012 – 2013
Beirut, Lebanon
The Arts of Music Production
Berklee College of Music
2021
Beirut, Lebanon
CERTIFICATES
Recruiting Foundations
Certificate Of Completion from HRCI
Interviewing Techniques
Certificate Of Completion from HRCI
Virtual Recruiting
Certificate Of Completion
Onboarding New Hires as a Manager
Certificate Of Completion
Human Resources: Running Company Onboarding
Certificate Of Completion
Ecommerce Fundamentals
Certificate Of Completion
LANGUAGES
Arabic — Native / full working proficiency | French — Limited working proficiency in speaking and writing | English — Highly
proficient in speaking and writing
SKILLS
Zoho Recruit — ATS | Salesforce — CRM | Squirrel — POS | Micros & Omega — POS |
DJ - Music Producer & Audio Engineer | Microsoft Office Suite
INTERESTS
Sports & Fitness
Playing Different Types of Musical
Instruments
Chess
Hiking & camping
