Alfarha Wajid Shaikh

I worked on improving lead and client handling processes for marketing campaigns. The main challenge was that data and client information were being managed manually, which caused delays and errors.

I automated lead flow and reporting using tools like Pabbly, Google Sheets, and dashboards, which reduced manual work and improved response time. I also coordinated with marketing and client teams to ensure queries were addressed quickly and data was tracked correctly.

Success was measured by faster turnaround time, improved data accuracy, and better visibility for the team. This project helped streamline operations and improve overall efficiency.