Alexina Paiement
Creative Web & Graphic Designer
// Experience
Freelance Web & Graphic Designer @ alexinapaiement.com
2004-current
• Produced custom business and advertising visuals (catalogs, brochures, posters,
alexinapaiement.com
-
// About me
I use design to empower businesses and
help them launch their products and
ideas successfully.
business cards, posters, websites) for clients specific to their requests and desires
• Participated in ongoing research and learned new trends and development in graphic
and web design as well as SEO and marketing
Digital Marketing Coordinator & Graphic Designer
@ Standard-Stanpro 08/2018 - 06/2019
• Implemented digital marketing and promotion strategies that led to growth in social
media shares and increased website traffic from social media posts
• Monitored online presence of company’s brand and engaged communities
• Worked with Sales Representatives and Marketing Channel Managers to capture
customer marketing requests
• Coordinated with Products team to advertise in Canadian and American publications
• Maintained and created content (articles, product pages, success stories, SEO) on
Standard and Stanpro websites
• Coordinated trade show communications, deliveries, suppliers, etc.
// Education
Concordia University Montreal, QC
05/2010
• Bacherlor in Fine Arts,
Computation Arts Specialization
John Abbott College Montreal, QC
06/2007
• Collegial Studies Diploma in Publication
Design & Hypermedia Technology
• Honour Roll
• Coordinated and collaborated on digital and print graphic design projects, from
request to completion, consistently meeting deadlines and requirements
Senior Web Graphic Designer @ Groupe Gabriel
02/2015 - 08/2018
• Supervised and managed digital marketing projects, reducing production time while
strengthening the branding reflected across all collateral
• Developed and produced promotional advertising strategy and original content for
various key media (website copy, SEO, digital banners, print, email, social)
• Implemented content to the dealer websites in a visually pleasing, legible, userfriendly way
• Engaged 25+ dealership pages on social media with news, promotions and
animated posts, driving more leads and monthly visits to the dealerships’ websites
Web Integrator, e-commerce @ Bouclair
05/2014 - 08/2014
• Designed online graphic content: promotions, seasonal campaigns and updates to
// Skills
• Adobe Photoshop
• Adobe Illustrator
• Adobe InDesign
• Adobe Dreamweaver
• WordPress (& Divi theme)
• HTML & CSS
• Tumult Hype
• Flexitive
• Mailchimp
• Asana
bouclair.com and other online channels
• Worked with the Marketing team in the production and planning of all promotional
elements for web and email
English Teacher @ Ulsan Metropolitan Office of Education, South Korea
// Capabilities
03/2012 - 03/2014
Graphic Designer @ Sun Media Corporation (Quebecor)
06/2010 - 12/2011
//
Interests
Gaming / Writing / Reading / Photography / Traveling
SEO
Print
Web
Copywriting
