Alex Pankevich
Independent Digital Producer & Strategist-
Summary
Specialties:
* Digital strategy creation and execution
* Effectiveness of content & distribution channels
* Product management of tools and process of creation of digital assets
* Interactive online tools
* R&D in the context of products promotion
* Web and apps design & development
* Concept vision and execution
* Inbound marketing
* Management of cross-functional team
* Digital Concept for any kind of promo products
Good knowledge of:
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Photoshop
Sketch
Keynote
MS Office
Attended Conferences&Trainings:
* Future of Web Design
* Festival of Media
* 7th Tablet and App Summit
* SXSW Interactive
* Mobile Optimized
* Team Leadership
* Project Management
* Conflict Management
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Experience
Head of Digital at Wargaming.net
December 2015 - May 2017 (1 year 6 months)
• Conceptualization and execution of digital campaigns
• Development and implementation on digital distribution strategy:
a) Methods of efficient distribution process
b) Model of efficient digital distribution
c) Strategic goals of distribution specific to each channel
d) Strategy and tactics for distribution of Hero, Hub, and Hygiene content specific to each channel
e) Key metrics of media consumption & success
• Work with effectiveness of content and distribution channels (ROMI):
a) Define representative metrics
b) Define and implement approach and tools to evaluate business-effectiveness of content
c) Elaborate distribution channels’ profiles
d) Evaluate distribution channels' effectiveness
e) Develop distribution channels due to a distribution strategy
f) Develop and operate content life cycle at different distribution channels
• Development and operation of tools and process of creation of digital assets (websites, emailings, apps,
etc.):
a) Platform for cost-effective and fast customization of LPs
b) Platform for fast creation and customization of emailings
c) Develop and operate of vendor network to create digital assets
d) Conduct A/B testing of digital assets
e) Manage a dedicated development team
• Management of a cross functional team (SMM, Content Management, Project Management, Art Direction,
Web Delivery, Analytics, etc.):
a) Oversee daily operations for all strategic directions
b) Setting smart business goals and control implementation
c) Setting goals for employee development
d) Work with employee motivation
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e) Conflict management
• Work with PR, Media Relations and PA to creating multi-channel experience for users
• Operate content platforms for company products: Apple Store, Google Play, Steam, Gog:
• Work on personalized experience of users within the ecosystem of game projects and at external platforms
• Develop innovations for creation an distribution of creative marketing assets
Product Manager, Promo R&D at Wargaming.net
October 2013 - December 2015 (2 years 3 months)
PR&Marketing manager at Wargaming.net
December 2010 - October 2013 (2 years 11 months)
Education
European Humanities University
Master's degree, Visual and Culture Studies, 2012 - 2014
European Humanities University
Bachelor's degree, Marketing,Art, Culture, History,Tourism, 2007 - 2010
linguistic school 11
1995 - 2006
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Alex Pankevich
Independent Digital Producer & Strategist-
Contact Alex on LinkedIn
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