ALEX
PETROVIC I
PRODUC T OWNER & CREATIVE LEAD
J-
'
Bucharest, Romania
About
Creative visionary with nearly 20 years of experience in conceptualizing, managing, and leading projects to
international recognition. Combines innovative thinking with strong business understanding to ensure impactful
results. Known for fostering environments that enhance and highlight the strengths of creative teams.
Experience (1/4)
KWALEE
Product Owner
Numbers
Aug 2022 - May 2024
Description
• Established and led a team of award-winning professionals, and guided game
development projects, aligning with user needs and business goals.
Responsibilities:
• Championed the application of generative Al within game development. setting a
precedent for ethical and legal standards.
• Guided the product lifecycle from inception to live market testing, ensuring all
stages met planned objectives and KPls.
• Created and sustained a productive environment that not only preserved project
goals, but also elevated the company's technological capabilities.
Achievements:
• Developed an innovative product that demonstrated strong performance in live
market tests, affirming the team's efforts and setting new benchmarks for future
projects.
TEN SQUARE GAMES
Head of Prototyping
Sep 2021 - Jul 2022
Description
• Created and managed a versatile team while aiming for innovation in the context
of either that of already existing company products or of entirely new IPs.
Responsibilities
• Assumed a set of responsibilities blending the roles of PM and PO
Achievements:
• Envisioned, implemented and supervised a new, company wide ideation process
involving numerous stakeholders, integrating a wide variety of evaluation criteria, and
aimed at identifying high potential ideas aligned with the company's goals and strategy.
• Delivered functional prototypes towards revealing market data, which in turn allowed
for strategic adjustments to existing products or ongoing projects.
19 years
37
Work Experience
Projects
21
J2M
Average Team Size
Languages
Romanian
Native
English
Full Proficiency
Italian
Advanced
French
Beginner
Skills
Project Management
Game Design
Narrative Design
Business Management
Film Directing
Users Reached
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Alex Petrovici
Experience (2/ 4)
Product Owner & Creative Lead
LAGOMTECH
May 2019 - Aug 2021
J
Co-Founder / Managing Director
Description
• Define and safeguard the company's strategic goals for immediate and future
success.
m
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•
Bucharest, Romania
Responsibilities
• Lead the development offlagship project Ego, ensuring alignment with stakeholder
expectations.
• Efficiently allocate resources to adhere to production schedules and goals.
• Recruit academic talent to support business growth.
Education
Spiru Haret University -)
Bachelor's Degree Journa lism
• Liaise with investors and partn ers to foster relationships.
Bachelor's Degree Phi losophy
Achievements:
• Co-fou nded a tech startup and prog ressed an innovative product to pre-seed
investment.
M ircea eel Batran National College
International Baccalaureate
English Major
GAMELOFT
Jan 2019 - Jan 2021
Project Manager
Courses
Description
• Oversee human resources while respecting budgets and timelines.
Fundatia Calea Victoriei
Creative Wri ting Workshop
Responsibilities
• Define and organize project needs into clear, actionable tasks.
• Lead sprint planning, daily scrums, and retrospectives for team growth and
Profis Consult
alignment.
Enhancing Managerial Ski lls
• Maintain effective comm unication within the team and with stakeholders.
• Balance creative and operational leadership to enhance team perform ance.
University of Michigan (Coursera)
Achievements:
Fantasy & Science Fiction: The Human
• Instrumental co-leader in the company's most significant project.
Mind, Our Modern World
FERAL KINETICS
Jan 2017 - Sep 2018
Co-Founder / Managing Director
Collaborations
Description
• Manage daily company operations and address emerging issues promptly.
Responsibilities
• Develop product specifications aligned with the Feral Kinetics vision, prioritizing
quality and customer satisfaction.
• Optimize transport routes and cargo specs to ensure timely deliveries to vendors.
• Implement marketing strategies to establish Feral Kinetics as a strong market
competitor.
• Monitor and respond to competitive market dynamics and product changes.
Public Profile
Achievements:
• Successfully introduced and maintained a new fitness brand in a competitive market
www. linkedin .com / in/
landscape.
alexandru-petrovici-a
Alex Petrovici
Experience (3/4)
Product Owner & Creative Lead
INTENSELIFE
Project Manager/ Creative Director
Oct 2015 - Aug 2016
J-
Descri ption
• Seamlessly alternate between Product Owner and Scrum Master roles, steering
production and creative processes.
•
Bucharest, Romania
Responsibilities
• Engage in management meetings to align product d irection w ith market trends.
Featured Projects
• Regularly reassess and align project progress w ith budgets, resources, and timelines.
• Lead and inspire the team, balancing organ izational and creative needs.
GAMELOFT
Creative Director
Jan 2012 - Oct 2015
Description
• Define and protect the product's vision, encompassing design, aesthetics, story,
audio, cinematics, and marketing.
Responsibilities
• Establish creative objectives; guide team efforts across d isciplines for unified user
experiences.
• Shape the project's tone, focusing on strong character arcs, engaging narratives, and
interactive gameplay.
• Foster teamwork among Art. Design, Development. Aud io, and Production for top
creative outcomes.
• Work with central and local teams to uphold quality standards.
Ach ievements:
• Led the flagship project to critical acclaim and set a new benchmark for mobile
gam ing.
GAMELOFT
Project Manager/ Game & Narrative Designer
Mar 2011 - Dec 2011
Description
• Lead an R&D team in an Ag ile setting to rapidly produce high-quality, innovative
prototypes poised for full project development
Editor's Choice
• Work closely w ith interd isciplinary team members to create engag ing mechanics and
features, realizing the product's vision.
Ach ievements:
• Prototypes contributed to the development of highly successful products by both
local and external studios.
PI XEL TOASTER STUDIOS
Creative Director
Oct 2008 - Mar 2011
AppStore Collection
Description
• Define creative objectives and outcomes for a low-budget ind ie mobile project
XMMORPG.COM
Editor in Chief
Sep 2010 - Feb 2011
Description
• Oversee daily management ofxmmorpg.com, guaranteeing timely publication and
adherence to quality and accuracy standards.
PLANETFALL
Alex Petrovici
Experience (4/4)
GAMELOFT
Project Manager
Product Owner & Creative Lead
Oct 2006 - May 2006
Description
• Oversee team development to ensure product quality, budget adherence, and
deadline compliance.
Achievements:
• Headed the creation of Gameloft's inaugural product for Apple platforms, a game
based on the TV series LOST
• Introduced a novel in-product promotion system, later standardized across Gameloft
projects.
GAMELOFT
Junior Project Manager
Jan 2006 - Sep 2006
Description
• Support Senior Project Managers by autonomously managing specific production
cycle segments.
GAMELOFT
Quality Assurance Lead
Mar 2005 - Dec 2005
Description
• Oversee and execute the project's testing plans throughout its duration, utilizing
available documentation and resources.
Achievements:
• Introduced new work methods that boosted productivity and quality, later adopted
across the entire OA department
GAMELOFT
Game Tester
Jan 2005 - Mar 2005
Description:
• Conduct tests according to company protocols to generate detailed reports on
product issues.
M MORPG-CENTERCOM
Online Editor
Jan 2006 - Dec 2009
Description
• Craft and release detailed product reviews and analyses, providing consumer advice
in the video game market
Achievements:
• Boosted website traffic by addressing controversial topics effectively.
POLITICAL PARTY
PR Manager
Dec 2002 - Jun 2004
Description
• Assist the Political Party's press officer in conveying clear and unified messages to the
media.
Achievements:
• Served on the election campaign team for a 2004 Bucharest mayoral candidate.
J
m
•
-Bucharest, Romania
Time-Line
Employment
Businesses
Product Owner
Kwalee
2022 -2024
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Head of Prototyping
Ten Square Games
2021 -2022
Project Manager
Gameloft-
Managing Director
Lagomtech-
-ll
-
Managing Director
Feral Kinetics
2017 -2018
-ll
Project Manager
lntenselife
2015 -2016
Creative Director
Gameloft
2011 -2015
!9
Editor in Chief
XIV11V1ORPG.com
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Game Designer
Dream Builder Studios-
!9
Creative Director
Pixel Toaster Studios
2008 -2011
-ll
Online Editor
IV11V1ORPG-Center.com
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--
Project Manager
Gameloft-
!9
PR Manager
Political Party
2002 -2004
Spiru Haret University
Journalism / Philosophy
2002 -2006
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Education
Editorial
