Alexandra Zamfira

ALEXANDRA ZAMFIRA-Bucharest/Clopotiva, Romania - CHANNEL MARKETING MANAGER High-energy, results-oriented professional with over nine years of experience in marketing, product management and business development. Proven ability to coordinate large marketing projects, local or cross country, and deliver excellent results. Experienced in motivating people to achieve high performance levels. Advanced skilled in MS Office package, basically skilled in Adobe Photoshop, MySQL, SPSS and SAP. Delivered these core talents throughout 9+ years in large-scale organizations, performing responsibilities in the areas of: • Marketing Strategy & Campaign Management • Worldwide Interlocking • Product Development and Launch Coordination • Marketing Research and Strategy • Digital Marketing Strategy and Management • Business Analysis & Market Research Very good communicator and team player with broad knowledge of multicultural business practices related to marketing and business development. Advanced English and French. Positive attitude and excellent problem - solving, reasoning, and decision-making skills. Passionate about photography. PROFESSIONAL EXPERIENCE Bitdefender, Bucharest [2014 - PRESENT] (A 1,500+ employees local organization, IT products and solutions). Channel Marketing Manager Managing channel marketing campaigns. Monitoring global marketing budget execution. Managing global channel marketing projects. Highlights: • Channel campaign management: o Planning, executing and optimizing channel marketing campaigns (both online and offline) for multiple regions worldwide. Improved ROI by 50% in less than one year. o Managing marketing budget and cooperating with product and technical teams; • Global channel projects: o Partner persona and Channel segmentation. o Lead management monitoring tools and accuracy. o Product launches in channel. Reduced by 100% delays in territorial product launches. • Budget execution & planning: o Coordinating global marketing budget planning and analysis, in cooperation with dedicated marketing teams. Improved by 100% marketing budget execution. IBM Romania, Bucharest [2012 - 2014] (A 1,500+ employees local organization, IT products and solutions). Marketing Campaign Specialist Managed end‐to‐end marketing campaigns. Interlocked with worldwide teams (e.g. acted as a focal point for advertising process, updating the worldwide process within local and European teams). Developed, shared and adopted best practices, locally and internationally. Managed reporting. UPC Romania, Bucharest [2009 - 2012] (A 1,600+ employees local organization, Cable telecommunications). TV Channel Marketing Coordinator [2012 - 2012] Planned, developed, implemented and monitored channel line-ups. Coordinated video marketing budgets and increased cost effectiveness. Managed contracts with TV rights suppliers. Developed and implemented co-marketing campaigns. Developed video marketing strategy. Coordinated all internal communications campaigns regarding channel line-ups. Business Development Analyst [2009 - 2012] Developed budgets and forecasts in terms of subscribers, income, cost. Analyzed and reported to third parties information regarding subscribers. Processed and tracked network development business cases. Coordinated demand planning. Performed competitive and positioning analysis. Monitored and implemented research activities. Coca-Cola HBC Romania, Bucharest [2009 - 2009] (A 1,700+ employees local organization, Soft drinks and beverages). Business Analyst Performed sales analysis based on information gathered from both internal systems and MEMRB reports. Delivered sales reports and presentations to management. Participated in a supply chain project. Organized and administrated back-office activities for commercial department. Renault Nissan Romania, Bucharest [2008 - 2009] (A 17,000+ employees local organization, Automotive). Financial Controller Developed financial analysis and reporting. Performed budgets and forecasts. Interlocked with marketing department, on promotions and offers’ profitability, and with sales department, on special discounts for special sales channel (fleet contracts for legal entities). Computed monthly commissions for dealers. Organized and directed monthly committees. KPMG, Bucharest [2007 - 2008] (A 650+ employees local organization, Audit Tax Advisory). Junior Auditor Developed audit procedures for financial institutions (monthly balances closing, testing, trend analyzing, understanding and documentation of results). Interviewed different management levels in order to document results. Translated, synthesized and organized information for archive. EDUCATION Professional Diploma in Digital Marketing – Digital Marketing Institute, Bucharest, 2016 Post university – Photographer – Freelancer Art School, Bucharest, 2013 MS – Marketing Research – Academy of Economic Studies, Bucharest,- BS – International Business and Economics – Academy of Economic Studies, Bucharest,- Other: First Certificate in English, University of Cambridge, ESOL Examinations, 2008. Language skills: English (proficient), French (proficient), Spanish (elementary). Driving license: B/A categories since Nov 2001/Jul 2011.