I
NNOVATI
VE
I
NSI
GHTFUL
I
NVENTI
VE
TECHNOLOGY
ANDTOOLS
EXPERI
ENCE
&EDUCATI
ON
Al
exandr
aVel
ez
Myc
r
eat
i
v
i
t
yeffor
t
l
es
s
l
yc
omest
ol
i
f
ewhen
If
oc
usont
hatwhi
c
hexc
i
t
esme.Met
i
c
ul
ous
pl
anni
ngf
uel
st
hes
uc
c
es
sofmys
t
r
at
egi
es
.
AdobePhot
os
hop
AdobeI
l
l
us
t
r
at
or
AdobeTy
peKi
t
AdobeSt
oc
k
Bal
s
ami
qMoc
kups
I
nv
i
s
i
on/Mar
v
el
Us
erTes
t
i
ng
Opt
i
mi
z
el
y
/
VWO
Mai
l
Chi
mp/Cons
t
antCont
ac
t
Shopi
f
y/WooCommer
c
e
Hubs
pot
Cl
i
c
kF
unnel
s
Webi
nar
J
am/
Ev
er
Webi
nar
Hout
Sui
t
e/Buffer
LeadPages/Unbounc
e
Googl
eDr
i
v
e/MSOffic
e
Br
i
l
l
i
antGr
owt
h
Sept2015t
oPr
es
ent
Di
gi
t
al
Mar
ket
i
ngManager
,
UIDes
i
gner
Vel
ezMedi
a
Dec2011Aug2015
Soci
alSpani
s
h
Nov2008F
eb2013
Hous
t
onBapt
i
s
tUni
ver
s
i
t
y
Aug2003Dec2008
I
nboundMa
r
k
e
t
i
ngMa
na
ge
r
Communi
t
yMa
na
ge
r
,
Me
e
t
up.
c
om
Ma
r
k
e
t
i
ng&Bus
i
ne
s
sAdmi
n.
,
Mi
nori
nS
pa
ni
s
h
CERTI
FI
CATI
ONS
USERI
NTERFACE
DESI
GN
I
NBOUND
MARKETI
NG
STRATEGY
&SALES
Googl
eAdWor
ds
Googl
eAnal
y
t
i
c
s
Googl
eShoppi
ng
Hubs
potI
nboundMar
ket
i
ng
F
ac
ebookA/
BTes
t
i
ng
F
ac
ebookAdTool
F
ac
ebookCr
eat
i
v
eBes
tPr
ac
t
i
c
es
Spr
i
ngBoar
dUXDes
i
gn
Conduc
tus
err
es
ear
c
hi
nbot
hqual
i
t
at
i
v
e&quant
at
i
v
emet
hods
Lay
outc
ont
entel
ement
sv
i
awi
r
ef
r
ames
Det
er
mi
nev
i
s
ual
des
i
gns
t
r
at
egyanddi
r
ec
t
i
on
Cr
eat
ehi
ghfidel
i
t
ymoc
kupsus
i
ngphot
os
hop
Tr
ans
f
or
m moc
kupsi
nt
owor
ki
ngpr
ot
ot
y
pes
Tes
tdes
i
gni
mpac
tandc
l
ar
i
t
ywi
t
hus
er
s
I
mpr
ov
ec
onv
er
s
i
onr
at
eofas
al
espageby2% v
i
aA/
Bt
es
t
i
ng
Gener
at
ea201% ROIus
i
ngs
oc
i
al
medi
aadv
er
t
i
s
i
ng
Pr
oduc
ea431% Ret
ur
nonI
nv
es
t
mentus
i
ngani
nboundmar
ket
i
ng
Dev
i
s
eaGoogl
eShoppi
ngCampai
gnat
t
r
ac
t
i
ngac
el
ebr
i
t
yphot
ogr
apher
Lev
er
ageac
hi
ev
ement
sf
orpr
es
sc
ov
er
agewi
t
hl
oc
al
magaz
i
ne
Tes
tDes
i
gnCr
eat
i
v
ef
orF
ac
ebookadc
ampai
gnst
omeetKPI
s
I
nt
e
r
a
c
twi
t
hpr
os
pe
c
t
i
v
ec
l
i
e
nt
sa
nde
duc
a
t
eondi
gi
t
a
l
ma
r
k
e
t
i
ng
Conduc
tme
t
hodi
c
a
l
c
ons
ul
t
a
t
i
onsf
orma
r
k
e
t
i
ngc
a
mpa
i
gns
P
r
e
s
e
ntma
r
k
e
t
i
ng,
s
a
l
e
ss
t
r
a
t
e
gi
e
s
,
a
ndc
a
mpa
i
gnout
c
ome
st
oc
l
i
e
nt
s
Ma
na
gec
ont
r
a
c
t
or
st
oa
dhe
r
et
opr
oj
e
c
tobj
e
c
t
i
v
e
s&c
ons
t
r
a
i
nt
s
Hos
te
duc
a
t
i
ona
l
we
bi
na
r
sondi
gi
t
a
l
ma
r
k
e
t
i
ng
E
x
t
r
a
c
tme
a
ni
ngf
ul
i
ns
i
ght
st
of
ue
l
i
mpr
ov
e
me
nt
s