ALEXANDRA MIRABAL
DIGITAL MARKETING AND GRAPHIC DESIGN
With over 14 years of experience in marketing and digital design, I
am a versatile and dynamic professional dedicated to delivering
innovative and impactful visual solutions. My career spans diverse
industries, both as an employee and a freelancer. Proficient in
numerous design and video software, web and marketing tools, I
possess a strong ability to create adaptable designs that resonate
across various channels while meeting stringent deadlines. Known
for my methodological work and an unrelenting eye for detail, I
ensure every project exceeds client/company expectations and
maintains the highest standards of creativity and quality. My
expertise extends through diverse areas, with a proven track record
of partnering with teams to translate objectives into compelling
projects. Fluent in English and Spanish, with additional knowledge
of French, I bring strategic thinking, adaptability, and strong project
management skills to every endeavor, staying at the forefront of
design and marketing trends to deliver results that inspire.
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www.alexandramirabal.com /en
⊹ Valencia - Spain
SOTWARES
CORE COMPETENCES
featured STUDIES
cOURSES
MAC AND WINDOWS
Adobe Photoshop
Adobe Illustrator / Corel Draw
Adobe Indesign
Adobe After Effects
Final Cut Pro / CapCut / Inshot
Canva
AI design tools
Figma
Marketing tools
Mailchimp / Acumbamail
Metricool / Hotsuite / Meta
Digital and printed design
Branding
Layout
Photography and edition
Typography
Video and edition
Wordpress + HTML/CSS (basic)
Magento / Prestashop
UI/UX design
Newsletters
Social Media
Marketing
SEO
Content writing
Facebook ads / Campaigns
See more competences HERE
MASTER DIGITAL MARKETING
AND WEB ANALYTICS
2020 - 2021
Neetwork Business School
Online
DIGITAL FOOTPRINT 2022
Jesús Bolloque - Online
PERSONAL INTERESTS
• Skating and karate
• Painting Socarrats
• Personal development disciplines
LANGUAGES
English · Spanish · French
MASTER DIGITAL DESIGN
(graphic design, video & web)
2011 - 2012
Universidad Católica de
Valencia San Vicente Mártir
(UCV) Spain
INDUSTRIAL DESIGN
(Bachelor’s degree) 2007 - 2011
Escuela de Arte y Superior de
Diseño de Valencia (EASD)
Spain and Erasmus at Escuela
Superior de Artes Saint-Luc
(ESA) Liege, Belgium
3 PHOTOGRAPHY COURSES
• 2020 - Be Pro Week - Online
• 2013 - Colegio Nacional
Periodistas. Venezuela
• 2011 - Instituto Universitario de
Tecnología Antonio José de
Sucre. Venezuela
UX: USABILITY
FUNDAMENTALS 2020 Skill
Share (Marieke McCloskey)
Online
PACKAGING 2020 Domestika
(Diego Giaccone) Online
Other studies available HERE
PROFESSIONAL EXPERIENCE AS EMPLOYEE
PRIMER GRUPO REAL ESTATE FRANCHISE (B2B) | MARKETING AND DIGITAL DESIGN DIRECTOR | 2021 - current
Valencia, Spain | On-site = 2 full years, and the rest fully remote
• Lead, develop and maintain brand management and visual identity across all franchised, ensuring consistency in brand messaging,
design, and overall presentation
• Manage the external production partners, providing creative direction to ensure all projects are delivered on time, on budget, and to
a high standard
• Ensure all design work is optimized for both digital and print formats, working across multiple platforms to deliver adaptable and
responsive design solutions
• Web: updating and optimizing 4 websites: images, texts, new sections, SEO, responsive design, UI/UX design...
• Analyze statistics to apply improvements and enhance what works
• Creation and analysis of surveys for franchisees and customers
• Design of +120 newsletters
• Review, optimization and creation of +190 articles taking into account SEO parameters
• Making agreements with suppliers, allied companies and others to do linkbuilding.
• Updating and application to different media of the corporate brand and designing new logos and a pet for the brand
• Designs created: +4350
• Photos taken and edited: +1200
• Videos filmed and edited: +600
• Layout of +70 courses
• +20 online courses taught to all franchisees and their employees
• Advertising materials: infographics, designs for billboards, POP materials, dossiers, advertising for properties acquisition/sale and
designs to advertise the real estate agency in a falla
• Community management: content plan for the RRSS, creation of copies, design/editing of images and creation/management of +20
advertising campaigns
• Redesign of two agencies' store windows
• Design of 9 magazines and guides to sell and buy properties
• Management of franchisee events and meetings
• Automation of actions and incorporation of new tools to optimize and improve processes
• Creation of presentations and reports
LOGOPOST SIGN POSTS (B2B) | INDUSTRIAL DESIGNER | 2020 – Maternity replacement | Valencia, Spain | On-site
• Industrial design: decoration products design for the exterior and interior of stores, hotels, banks, etc., totem pole design, sign design,
graphics in 2D and 3D, blueprints and materials selection.
• Graphic design: graphic proposals and photomontages to design signs, posters, etc. for stores, hotels, banks, etc., vinyl design,
presentations design for banks…
BARBER WOODS (D2C) | COMMUNICATION AND DESIGN RESPONSIBLE | 2018 – 2019 | Valencia, Spain | On-site
• Graphic design: photography, newsletters, banners, posters, cards, branding, vinyl…
• Marketing campaign creation
• Community management: Facebook and Twitter
• Content writing for social media, web and marketing campaigns
• Translations (English, French and Spanish)
• Web update (Prestashop)
• UI/UX design
MARTÍN MENA (B2C and D2C) | DESIGNER AND COMMUNITY MANAGER | 2016 – 2018 | Valencia, Spain | Remote
• Graphic design: branding, photography edition, catalogue, video edition…
• Industrial design: furniture and fountains
• Community management: Facebook, Twitter, G+ and LinkedIn
• Creation and execution of marketing strategies
• Translations (English and Spanish)
• Web update (Magento) and UI/UX design https://www.martinmena.es
LOLY FLAMENCO (B2C and D2C) | DESIGNER AND COMMUNITY MANAGER | 2012 – 2016 | On-site = 2 years, and the rest remote
• Graphic design: branding, layout, catalogue, photography and edition…
• Industrial and packaging design
• Community management: Facebook, Instagram and G+
• Marketing campaigns
• Web (Wix) https://lolyflamenco.wixsite.com/lolyflamenco/
• National and international
PROFESSIONAL EXPERIENCE A FREELANCER FOR DIFFERENT COMPANIES AND PARTICULARS
DESIGNER, COMMUNITY MANAGER AND ILLUSTRATOR | 2014 – 2024 | Remote
MEDITERRANEAN POOL (2019 - 2024) - Marketing, graphic design, web, UI/UX design and photography edition.
NUBUF (2020 - 2021) - Marketing, web, UI/UX design, photography, video, graphic and industrial design.
BROWSERCAN (2020) - Illustration.
LA COLADA (2018 - 2019) - Marketing, interior and graphic design and photography and edition.
GAME MOVIL (2018 - 2019) - Graphic design, illustration and photography edition.
PROVALENTIA (2016 - 2019) - Marketing, graphic design, web edition (WordPress), UI/UX design and events decoration and organization.
TU VIDA AHORA (2016 - 2017) - Marketing, graphic design and web update.
ART I REGAL (2017) - Photography edition.
SOSTENIBILIDAD 3RS AND SLATER (2015 - 2016) - Books layout, creation of graphics and photography edition.
PARTICULARS (2014) - Graphic design, illustration and industrial design.
INTERNSHIPS
FURNITURE, GRAPHIC AND INDUSTRIAL DESIGNER | 2010 - 2013
CANCIO (B2C) | FURNITURE DESIGN INTERNSHIP | 2013 | Valladolid, Spain | Hybrid
Kitchen furniture design
NOVA BERNIA (B2C) | DIGITAL DESIGN INTERNSHIP | 2012 | Valencia, Spain | On-site
Design of posters for Valencia city councils, which were used for various purposes.
ITZY RITZY (D2C) | INDUSTRIAL DESIGN INTERNSHIP | 2010 | Illinois, U.S.A. | On-site
industrial design for babies and parents, along with its packaging: the Wrap and Roll. The product is manufactured and sold in the
United States and has won several awards.
DO YOU WANT TO KNOW WHAT I DID IN EVERY COMPANY?
Click HERE to see my CV with all the details
my skills
Available HERE
