ALEXANDRA SASHA LIPSKAIA
COMMUNICATIONS AND MARKETING PROFESSIONAL
NATIVELY TRILINGUAL, RESULTS-DRIVEN
COMMUNITY AND SALES SPECIALIST
WITH A PROVEN RECORD OF
BUILDING STRONG CLIENT
RELATIONSHIPS
CONTACT-/sashalipskaia
EDUCATION
MA, Media Studies
Concordia University, Mtl, QC
.
DEP, Professional Sales
Impacte Affaires, Mtl, Qc
2018
BA. Communications
Concordia University, Mtl, QC
2010
2016
SKILLS
LANGUAGE SKILLS:
Trilingual: Written and spoken fluency in
English, Russian, and French.
DIGITAL CONTENT, PROJECT
MANAGEMENT, AND IT SKILLS:
Primary skills: Writing, design, editing,
copywriting, digital media production,
video, photography, proofreading, research
Proficient in Microsoft Office, basic Adobe
CS, Social Media tools, CMS, CSS,
WordPress, Google publishing, UX best
practices, email marketing, analytics, user
engagement tracking.Add a little bit of
body text
SPECIALTY TRAINING
Google Digital Garage
2019
Life Coaching Certificate
IICF Coaching Federation
2015
YMCA FITNESS Trainer
2012
Diploma, Prof. Theatre
Dawson College
2006
WORK
EXPERIENCE
DIRECTOR OF COMMUNICATIONS
Concordia University Television - (CUTV), Montreal, Quebec-
Responsible for managing 8 videographers and 4 workshop
instructors, ensuring quality and deadlines were met on their
respective projects.
Established strategic community partnerships and increased
paid membership from 300 to 900 (300%) over 2.5 years.
Successfully identified and converted quality prospects into
clients via event networking presentations, online paid channels,
SM marketing, increasing revenue by 25%.
Grew company’s social following 35% through outreach
campaigns, content creation for Instagram, Twitter, Facebook,
Youtube accounts, and email marketing using Constant
Contact.
Designed, promoted, and successfully filled weekly video
production workshops serving local entrepreneurs and students.
Responsible for directing monthly promotional shoots for
internal and external clients.
Led career mentorship programs for members, and aspiring
media professionals.
COMMUNICATIONS ADVISOR and COORDINATOR for B/OLD
Ageing + Communication + Technology
Concordia University:
2019
Communications & event lead for government-funded global
project on the intersection of ageing & technology in modern life
Acted as the PR project manager collaborating with the project’s
director, designer, overseeing contractors.
Curated and monitored a consistent content calendar using
Instagram, Twitter, Facebook, Mailchimp
Editor for podcasts, videos and blog pieces for the project’s web
presence
Led strategic communication strategy promoting a large-scale
special event using organic and paid online ads, as well as print
and television advertising in the local news media.
Supported the planning, promotion, and coordination of a 2-day
special conference and 10-day event series university conference,
successfully accommodating an audience of 400 people.
PROMOTIONAL AND SALES REPRESENTATIVE
BBW International, Montreal, Quebec-Vancouver, B.C-
Helped increase the popularity and visibility of large-scale brands through their trade-show
presence.
Acted as an English-Russian-French interpreter, and customer service representative.
Assisted corporate clients with a variety of large-scale international conventions and
conferences by promoting and selling attendees and booth visitors on the client's products or
services.
Delivered presentations and consultations as needed.
COMMUNICATIONS AND CLIENT REPRESENTATIVE
Broadway Youth Resource Centre, Vancouver, B.C-
Created marketing campaigns, presentations, and newsletters.
Managed communications and PR operations, including social media channels on a consistent
basis.
Hosted visitors, and assisted with the running of the center's community programs
Provided counseling and emotional support to at-risk youth in the subjects of work, housing,
and personal issues.
Managed the center's daily administrative operations and outreach strategy, while assuming
the position of a youth housing project facilitator.
WELLNESS COACH
2014-PRESENT
Worked individually with clients, assisting with strategic career planning,
work-life balance maintenance, fitness and health and implementation of
personal life goals.
Produced and shared media content in the form of a youtube channel,
blog posts, and email, based in all aspects of self-coaching towards better
inner awareness, healthy lifestyle and confidence.
PROFESSIONAL FILM ACTOR / PRODUCER
Reisler Talent /Carrier Talent, Montreal, Quebec & Vancouver, B.C-
Managed video projects from scriptwriting to production, directing a
multi-media crew.
Performed in film, theatre, and television.
INTERPRETER, TRANSLATOR, AND PRESENTER
Montreal International Film Festival, Montreal, Quebec-
Greeted and assisted international guests while interpreting and
translating for Russian, French, and English clients.
Presented and moderated large public discussions between guest
panelists and their audience.
