Alexander San Juan

A ALE EXAND ER SA N JUA N Marketing Sp pecialist alexsanjuan20-m - I am marketing specialist witth over 8 years s of experience. Proven succe ess in running d digital marketin ng campaigns a and reliable knowlledge in the Du ubai Real Estatte Market. Profi ficient in graphiics design, CRM M systems, content managem ment system, emaill marketing, social media and d other inbound d marketing stra ategies. Diligen nt, creative and d innovative. WORK EXPERIEN NCE Marketing Specialist S Arabian Elite e Real Estate - Dubai, UAE October 2018 8 to January 2020 2 ng pages, graphics/artworks, video, and HT ML) for a range e of marketing • Creates digittal assets (text content, landin platforms. utes and monito or engagementts of campaigns s on social med dia networks. • Plans, execu • Writes persuasive and enga aging content/h headlines for all marketing ca ampaigns. s insights of em mail marketing campaigns and d newsletters. • Designs, runs and analyzes • Designs, dev velops and uplo oad content on company's website via Word press • Works closely with real esta ate brokers in promoting p exclu usive property llistings and offf-plan projects. • Optimizes co ontent and com mpetitiveness off property listing gs on property portals to incre ease traffic and d conversions (e.g. Propertyffinder, Dubizzle e, Bayut and otther portals). • Administers updates u on com mpany's databa ases and leads s using MS Exccel and CRM S Systems. • Performs Vid deo editing usin ng Hitfilm Expre ess and preparres portfolio an nd presentation ns for clients. bsite traffic and d lead generatio on efforts using g Google Analyytics, Google S Search Console e and other plu ugins • Monitors web available on Wordpress Marketing Executive Taktical Realty Group - Dubai, UAE April 2011 to October 2018 • In-charge of the overall marketing requirements of the company. • Spearheaded social media campaigns and events on Facebook, Instagram and Twitter by creating and posting engaging editorial copies, videos and photo content. • Successfully drove sales and conversion through meticulously crafted HTML formatted email marketing campaigns using MailChimp and other email programs, ensuring high open rates and conversions. • Launched and overhauled the company's website and was responsible for posting daily content. • Administered production of print advertisements from scheduling, copy-writing, designing until publishing. • Captured and boosted KPIs of marketing campaigns and aligned them to the sales and branding goals of the firm. • Programmed and executed SEO, Content Marketing & PPC strategies and liaised with social media and digital agencies to manage various projects. • Monitored and maintained data quality within the marketing database. • Maintained, implemented and conducted training for new and existing CRM system - EMPS, Masterkey, MyCRM and Propspace. • Productively streamlined internal marketing processes and SOP, and recommended improvements to the management. • Advocated enhancement and optimization of property listing on web portals to improve traffic and lead generation. • Directed leads from all marketing campaigns efforts to brokers. • Effectively fostered four marketing staff. Graphic Artist / Sales & Marketing Coordinator SJ Sign Masters Advertising Services – Manila, Philippines August 2009 to February 2011 • On-top of all marketing activities that promoted the company's products and services. • Actively participated in the coordination of sales activities including contacting customers, closing of deals and signing of documentation and contracts. • Prepared and submitted signage final shop drawings to clients and production team. • Worked closely with printers and ensured all jobs are carried out timely and accurately. • Created and managed web sites, digital newsletters and email advertisements. • Performed other related duties incidental to the work (e.g. coordination with outdoor media suppliers, events planning and venue, other promotional activities). Marketing Coordinator Fine & Country International Realty – Dubai, UAE October 2007 to July 2009 • Promoted as Studio Marketing Head • Collected materials and composed artworks for regular monthly e-newsletters, brochures, press advertisement in Gulf News and other international publication • Designed and produced an award-winning marketing collateral that had won a prestigious award in the UAE • Implemented and maintained the brand's identity by monitoring advertisements & artworks produced by the UAE brand licensees. • Created and managed regular e-marketing campaigns • Spearheaded and provided recommendations on the creation and the improvements of the company's website. • Utilized Google analytics to provide data and analysis of the website and its online marketing campaigns. • Managed online lead generation efforts to attract more listings on the site. • Had effectively worked with other team members including Account Officers, SEO Specialists, to keep up with monthly marketing targets. Graphics Artist and Marketing Coordinator Essel Propack Philippines, Inc – Manila, Philippines July 2004 to February 2006 • In-charge of the overall graphics design requirements of the packaging company. • Coordinated new product development designs and recommended the best packaging solution to customers. • Implemented project time tables and relayed them to Planning, Production, and Design and Logistics team for strict compliance. • Approved mass production of new packaging products on behalf of customers in the production line. • Interacted with Finance and Manufacturing department to proposed means of cutting production cost. EDUCATION Bachelor's degree in Management Polytechnic University of the Philippines - Manila May 1999 SKILLS DIGITAL CAMPAIGN (6 years), Digital Marketing (6 years), Marketing (10+ years), Marketing Communications (10+ years), Project Management (10+ years), Graphics Design (10+ years), Social Media (6 years), Real Estate Marketing (8 years), CRM (8 years), Copywriting (10+ years), Wordpress (2 years), Email Marketing (10+ years), Video Editing (2 years) Softwares/Applications: Adobe Illustrator, Photoshop, InDesign, Dreamweaver, Wordpress, Hitfilm Express (video editor) Liana Mailer, Hootsuite, Mailchimp, Constant Contact, Google Analytics, Google Search Console LINKS https://www.linkedin.com/in/alex-san-juan-/ CERTIFICATIONS AND LICENSES The Fundamental of Digital Marketing - Google Digital Garage January 2020 Writing a Marketing Plan – LinkedIn Learning January 2020 Google Analytics Essential Training – LinkedIn Learning January 2020