Alexa Paikowski

Alexa Paikowski-|- | www.linkedin.com/in/alexa-paikowski | Austin, TX EDUCATION The University of Texas at Austin, Austin, TX 05/2019 Bachelor of Science in Advertising – TexasMedia GPA: 3.68 Business Minor Honors Include: “Red Baron” Award for Highest Overall Exam Score in Media Planning Foundations, Presidential Scholarship, Carroll Cartwright Endowed Presidential Scholarship, Tracy-Locke/Morris Hite Endowed Presidential Scholarship for Advertising Studies JOB EXPERIENCE Association of Corporate Counsel, Austin, TX 09/2017- Present Marketing Assistant • Transform current marketing plan with budget of $20,000 to increase recruitment of new members • Reorganize and manage information database of 262 members • Streamlined the remodeling of membership survey leading to a 15% response rate, an increase from previous year’s survey response rate • Implemented Google AdWords campaign resulting in current count of 604 impressions Study Soup, Online 12/2016- 03/2018 Blog Writer • Initiate expansion of StudySoup.com through blog posts shared by outside websites, including AroundCampus.com • Influence college students through posts with advice related to student life Association of Certified Fraud Examiners, Austin, TX 02/2017- 08/2017 Communications & Marketing Intern • Constructed clear organization of company marketing activities related to membership, events, and conferences • Executed weekly customer and prospect mailings to audience of more than 1,000 recipients • Improved company LinkedIn presence through dispersion of over 500 personalized greeting messages leading to an addition of more than 300 group members ACADEMIC PROJECTS Quick Service Restaurant Iconic Burger Reintroduction, TexasMedia 03/2018 – 05/2018 • Developed a unified creative message that emotionally connected with identified target market • Constructed media plan for the client and presented campaign to OMD agency ORGANIZATIONS & LEADERSHIP Zeta Tau Alpha Sorority, Austin, TX 01/2018 - Present Philanthropy Committee and Absence Committee Member Texas Advertising Group, Austin, TX 09/2015- Present Member Texas Panhellenic Council, Austin, TX 08/2017 Recruitment Counselor • Mentored and managed a group of 55 college-aged women through the recruitment process of selecting a sorority for membership SKILLS Software: MS Office: Word, Excel, Outlook, PowerPoint; Adobe: Photoshop, InDesign Social Media: Google AdWords Certified, Twitter, Instagram, Facebook, Snapchat, LinkedIn, WordPress Research: SWOT Analysis, SRDS, Mintel Reports, Social Mention Writing: AP Style, Copy-editing, Print Style, Case Briefs, Newspaper and yearbook writing and editing experience