Alex Kimeu

Alex Kyalo Kimeu -- https://www.linkedin.com/in/alex-kyalo-16715b101/ PROFESSIONAL SUMMARY Seasoned media producer with extensive experience in radio programming, television production, and podcast development. Proven track record in crafting compelling audio-visual content and executing innovative digital and social media marketing strategies. Skilled sound design, radio and TV commercial production, and creating unique station imagery. Proficient in industry-standard editing software, including Adobe Premier Pro, Adobe Audition, and Final Cut Pro X. Skilled at enhancing audience engagement and driving the success of radio and television initiatives through excellent content creation and strategic marketing. Core Expertise: 1. Audio Production & Engineering: a) Excellent technical skills in recording, mixing, and mastering audio to achieve professional sound quality. 2. Radio Ad Creation: a) Crafting compelling radio ads that capture audience attention and effectively convey key messages. b) Directing voice talent and writing scripts to produce engaging and persuasive advertisements. 3. Station Imaging: a) Developing distinctive station imaging elements that strengthen brand identity and enhance listener recognition. b) Creating memorable jingles and promotional content that resonate with audiences and reinforce station branding. c) Designing on-air sound elements that contribute to a cohesive and dynamic listening experience. 4. Production Management: a) Managing all phases of production, from concept development to final delivery, ensuring high standards of quality. b) Leading and working collaboratively with production teams to achieve creative and technical objectives. c) Using industry insights to tailor audio content that engages and retains listeners. EDUCATION 1. SAE Institute South Africa, Online (March 2024 to July 2025) Higher Certificate in Sound Production, Audio Engineering and Creative Media. 2. Kenya Institute of Mass Communication, 2021 - 2023. Higher Diploma, Upgrading in Television Programmes Production. 3. Kenya Institute of Mass Communication, 2014 - 2015. Certificate in Radio and Television Presentation Techniques. Skills Acquired Audio recording, commercial radio and television, digital audio workshop, radio production, professional audio, broadcast production, radio and television commercials, radio advertising, audio post production, TV production, media production, audio visual support, audio engineering photography and video editing, corporate communications, social media and digital marketing, brand and identity marketing, public relations EXPERIENCE 1. March 2023 – August 2023, Baze Radio – Safaricom PLC Head of Radio Production Oversaw all aspects of audio-visual production, including equipment setup, recording, editing and mixing. Created and integrated radio production elements like station imagery, radio idents, jingles and music curation, while maintaining quality control and managing digital content. My key responsibilities were; o Audio production and technical oversight. - Managed the production team, ensure proper setup and configuration of audio equipment, ensuring all technical aspects in place for high-quality recordings and transmissions. - Led all programming, live shows, pre-recorded content and advertisement are produced to a higher standard. o Production elements and content development. - Produced and integrated all station elements, like idents, sweepers, liners, commercial adverts, jingles, and maintaining brand consistency and enhancing the listening experience. - Designed and implemented various audio element formats, including background music, sound effects, and transitions. o Project execution and quality control. - Coordinated the integration of all audio elements into the final production, ensuring seamless transitions and cohesive content flow. - Monitored and reviewed all production stages to maintain high standards and address any technical issues promptly. o Team leadership and collaboration. - Facilitated training, leadership and worked closely with hosts, guest and other team members to align production efforts 2. November 2022 – January 2023, Part-time, Groupaco Holdings Limited – Elbbin & Nibble, Marketing Communications Manager Responsible for integrating various marketing efforts, including broad-reaching ATL campaigns, targeted BTL tactics, and effective brand visibility strategies. Developing and executing comprehensive marketing plans, building and enhancing brand identity, managing strategic partnerships, coordinate events, and creating impactful advertising campaigns to drive brand growth and achieve business goals. Duties included; o Brand visibility. - Enhanced company’s brand recognition and presence through strategic consistent visual identity by use of both digital and traditional media. - Building the brand’s identity and ensuring that it resonates with the targeted audience for brand development. - Developed and executing marketing plans and strategies based on analysis, research and performance metrics. - Facilitated internal communication to keep employees informed and aligned with company’s goals and updates. - Developed and implemented both Above The Line (ATL) and Below The Line (BTL) marketing campaigns. - Organizing and managing strategic partnerships with other organizations to enhance brand value and reach. - Developed and managed advertising campaigns across various media platforms to drive brand awareness, sales and achieve conversion. 3. July 2022 – November 2022, Radio44 Kenya Creative Audio-Visual Radio Producer At Radio44, I managed, recorded, and edited all audio and visual content, including producing ads and commercials, curating music, and ensuring high-quality production using Adobe Audition, Adobe Premiere, and broadcast software. I was responsible for uploading polished multimedia programs to YouTube, optimizing content to maximize audience engagement and reach. Duties included; o Audio production for radio and ads. Ensuring high-quality recordings using audio equipment. - Editing using digital workstations to clean up audio, add effects, and mix tracks. - Mixing and mastering by balancing audio levels, EQ and compression to ensure a final product sounds professional. o Commercial creation. - Assisted in writing compelling scripts, selecting appropriate voice talent and guiding them through to ensure their tone and delivery match the script’s purpose. - Record, edit and mix audio to create a compelling radio ad. o Audio-Visual productions. - Focused on creating visuals and integrating audio effectively by incorporating text, graphics and animations to make appealing videos. o Social media and digital work. - Produced engaging content that resonated with our targeted audience. - Managed, optimized YouTube content and managed the channel. 4. September 2021 – April 2022 Ammodump Limited Group Head of Digital Media As the Digital Media Lead at Ammodump Group, I spearheaded the strategic development and execution of our digital media initiatives. I was responsible for driving growth and engagement across all digital channels, leveraging data-driven strategies to optimize performance and maximize impact. Duties included; o Creative content creation across all social media platforms. - Opened all the social media channels, created compelling content that resonated with our targeted audience and provided relevant information and engagement. o Instagram. - I achieved a significant increase in engagement on Instagram by leveraging eye-catching visuals, dynamic stories, and compelling reels. Effectively utilized hashtags and crafted engaging captions to enhance interaction and audience growth. o YouTube. - Focused on producing high-quality, informative videos with professional editing and optimized titles and thumbnails for better visibility. o Facebook. - Successfully enhanced Facebook engagement by diversifying content types, utilizing interactive features, and strategically leveraging ads and analytics to effectively target and connect with specific audiences. Achievement; Under my leadership, we successfully increased brand visibility, drove significant engagement growth, including website, social media avenues and a notable conversion rate achieving measurable improvements in all our digital platforms. INTERNSHIP 5. July 2015 – January 2016, Hope Media, Hope Fm Creative Content Radio Producer During my internship at Hope FM, I embarked on a transformative journey that was pivotal for my career as a radio producer. I quickly adapted to the fast-paced environment, mastering various aspects of radio production including recording, audio editing, and mixing. My responsibilities also encompassed news recording, creating and scheduling music and radio ads. Through this immersive experience, I not only honed my technical skills but also built strong professional relationships. By the end of the internship, I had developed into a confident and skilled radio producer, equipped with the expertise and creativity needed to excel in the industry. Duties included; o Running broadcasting software, copywriting, and working on digital production, audio editing, and production execution. VOLUNTEER 1. May 2016 – December 2016, African Growth Ministries – Commonwealth of Nations Head support – Digital Media I volunteered on the social media management team, where I was responsible for creating engaging content and maintaining active interaction across all social media platforms. 2. Jan 2015 – August 2015, Educational Community Network Radio (KIMC) Online and On-Air Content Producer - I created and optimized digital media while engaging with audiences and analyzing performance across platforms. I also prepared scripts, managed live broadcasts, and oversee technical operations while interacting with audiences. Strategized and created posts, managed community relationships, and analyze campaign performance, staying updated with current trends. REFEREES Available upon request.