Alex Karakash

ALEX KARAKASH --My Cases Media Buyer | Digital Marketing Specialist WORK EXPERIENCE Freelance work 2021 - Present Senior Digital Marketing Specialist HTTPOOL 2019 - 2021 Marketing Manager Developing and executing data-driven advertising strategies to drive business growth across various industries. Managing media buying, campaign optimization, performance analysis, and budget allocation across Meta, Google, TikTok, and Telegram. Focusing on lead generation, e-commerce scaling, and app promotion, while leveraging creative production and analytical insights to maximize ROI. Utilizing forecasting, unit economics, and data visualization to ensure efficient ad spend allocation and continuous campaign improvement. Delivering measurable results and long-term business growth through high-performing digital marketing strategies. Managed and optimized ad campaigns across Meta, Google, TikTok, and other platforms. Developed targeting strategies, analyzed performance, optimized creatives, and managed budgets to improve ROI and achieve client goals. EDUCATION Targetorium- Digital Growth Hacking Course Targetorium Facebook Performance Pro Targetorium Creative Strategy Mendelova univerzita v Brně- Master of Business Administration SKILL Digital marketing Triplewhale Meta Ads Traffic Management Google Ads Google Analytics Affiliate Marketing TikTok Shop Media Buying Targeting YouTube Ads Google Shopping Marketing funnel Social Media Marketing