Alex Dominguez

Alex Dominguez SEO, Paid Media & Digital Marketing Specialist | +10 Years of Experience Career Summary Digital Marketing Specialist with over 10 years of experience driving growth through SEO, Paid Media, and cross-functional digital strategies. Proven track record in scaling acquisition channels, launching high-performing campaigns, and managing international teams. Specializing in SEO, Paid Media, affiliate programs, marketplace expansion, and product relaunch strategies for companies across the US, EMEA, and LATAM. Core Competencies ▪ ▪ ▪ ▪ ▪ ▪ SEO Strategy & Technical Optimization Paid Media (Google Ads, Meta, Programmatic) Affiliate Marketing & Marketplace Growth (Amazon, eBay, Etsy, Walmart) Product Launch & Go-to-Market Strategy Conversion Optimization (ROAS / ROI) Data Analysis & Performance Reporting Professional Experience Jan 2025 - Present Digital Marketing Strategy Lead & Business Growth Consultant Timberbrook Marketing | Remote | USA ▪ ▪ ▪ ▪ Manage key client accounts with full ownership of strategy, reporting, and performance outcomes. Propose and implement new business models and acquisition channels to help the agency scale its services. Develop frameworks for client onboarding, retention, and cross-sell opportunities. Work closely with leadership to identify growth verticals and enhance the agency's service portfolio. Jan 2025 – Jun 2025 Paid Media Team Lead & Strategic Advisor ArgusPPC | Remote | Spain ▪ ▪ ▪ ▪ Managed high-ticket client accounts, designing and optimizing paid media strategies (Google, Meta, etc.). Directed and mentored the Paid Media team to improve campaign execution and achieve KPIs. Aligned internal workflows with client expectations, improving client satisfaction and retention. Proposed new acquisition channels and business models, helping the agency expand its market reach and value proposition. Nov 2022 – Nov 2024 SEO, PPC & Marketplaces Specialist Curveez Group | Remote | USA ▪ ▪ ▪ ▪ ▪ Created and implemented the SEO strategy to increase organic visibility across platforms. Managed Google Ads and Meta campaigns with a focus on ROAS optimization. Launched and optimized acquisition channels: Amazon, Walmart, eBay, Etsy. Developed and expanded the affiliate program, boosting conversions. Collaborated on product development and market research to support new launches. Alex Dominguez SEO, Paid Media & Digital Marketing Specialist Feb 2021– Nov 2022 Digital Marketing Specialist Globant | Hybrid | Argentina ▪ ▪ ▪ ▪ Created and implemented SEO strategy for multiple B2B and B2C clients. Led the redesign and relaunch of internal communication products (COMMS). Supported cross-functional teams with tailored SEO and content strategy. Focused on positioning digital products in key markets through data analysis. Mar 2019 – Feb 2021 Senior Ads Manager & SEO Specialist Pixel Ecom MKTG Solutions | Remote | Panamá ▪ ▪ ▪ Head of Paid Media: Managed and scaled digital campaigns across platforms. Developed SEO initiatives to improve rankings and organic performance. Acted as Data Analyst to guide performance strategy and A/B testing. Feb 2019 – May 2019 Digital Marketing Coordinator eCONSULTORA| Hybrid | Argentina ▪ ▪ ▪ ▪ Designed and led digital marketing strategies for a diverse client portfolio, focused on brand visibility, engagement, and lead generation. I was responsible for overseeing the SEO and SEM efforts to enhance organic traffic and optimize ROI from paid campaigns. Enhanced UX across client websites, reducing bounce rates and improving conversions. Collaborated with cross-functional teams to align digital strategies with business goals. Nov 2015 – Jul 2016 Digital Marketing Specialist Ulee Agencia Creativa | Hybrid | Venezuela ▪ ▪ Executed SEO, analytics, and Google Ads strategies for creative and commercial projects. Focused on competitive analysis, campaign structuring, and reporting for performance optimization. Education 2015 2004 - 2007 Professional Certificate in Digital Marketing UNITEC| Venezuela Associate’s Degree in Marketing CUAM | Venezuela Certifications Languages ▪ 2015 - Google Digital Marketing ▪ Spanish - Native ▪ 2016 - Google E-commerce ▪ English - B2 Advanced ▪ 2021- Scrum, Kanban, Product Management – Acamica, Argentina