Alena Apukhtina
Email:-Phone: -
Current location: Moscow, Russia
Birth date:-
A result-driven professional with 12 year experience in sales and marketing, developing partner
relations and implementation of projects in market research, online advertising and product
management (incl. launches of new products, organizing advertising campaigns and PR activities).
CORE COMPETENCIES
Business Development ♦ International Sales ♦ Key Account Management ♦ Project Management
Negotiations ♦ Product Marketing ♦ Competitive Analysis ♦ Advertising ♦ Market Research
Product Launch ♦ Team Administration ♦ Public Relations ♦ Content Management
PROFESSIONAL EXPERIENCE
International Sales Manager
Gresso
Russia - Ukraine
2019
- Contacting potential clients in US and European countries and conducting negotiations;
- Creating client database in CRM system;
- Making international competitor research - product line, prices, marketing activities
International Sales Manager
Shenzhen KG Model
Shenzhen, China
2016 - 2018
- Conducted search for new clients, negotiated prices and delivery, and maintained efficient business
relations with existing clients
- Initiated marketing activities: new corporate website, company presentation and brochure
- Trained personnel, involved in international sales (in client retention and acquisition)
Language Specialist
Booking.com
Moscow, Russia
2015 - 2016
- Developed and implemented content localization projects
- Monitored quality of translations and management of freelance translators
- Translated marketing and informational texts for website and promotional materials
Project Manager
Crowdsystems
Moscow, Russia
2013 - 2015
- Managed audit projects in retail stores for major FMCG companies
- Developed and conducted market research projects, analyzed and presented to the clients
- Managed and coordinated project team: technical support, marketing team, developers
Marketing Specialist
BNP Paribas Cardif
Moscow, Russia
2010 - 2013
- Organized promotional activities for partners: competitions, events, writing newsletters
- Made market research and analysis
- Created of corporate web-site (coordinated of web agency, wrote content)
Marketing Specialist
Samsung Electronics
Moscow, Russia
2008 - 2010
- Ran national marketing campaigns, coordination of advertising agency
- Implemented PR activities: organizing events for media and clients, participation in exhibitions,
special projects with media
- Prepared marketing plans, reports and competitor analysis
- Improved website content: wrote and translated marketing texts about new products for the
corporate website
Marketing Assistant
Lexmark International
Moscow, Russia
2007 - 2008
- Created POP materials (leaflets, brochures), coordinated advertising agency
- Wrote newsletters and press releases, increased number of publications in the media
- Organized marketing events for partners
EDUCATION
Lomonosov Moscow State University
Major: Public Administration
Degree: Masters
2002 - 2007
Lomonosov Moscow State University
2004 - 2006
Major: Translation in the field of professional communication (English language)
Additional higher education
IT SKILLS
MS Office (Word, Excel, Access, Power Point);
CRM & Project management systems (Asana, Jira, Trello, vTiger, Oracle Siebel, RedMine,
Bitrix, Worksection);
Content management systems;
E-mail (Outlook, Lotus Notes);
Statistica; Scribus
LANGUAGES
English - fluent
French - intermediate
Russian - native
