Curriculum vitae
PERSONAL INFORMATION
Alexandr Topal
Iordanska 16 st., 04210 Kyiv (Ukraine)
--Skype alexandrtopal1
WORK EXPERIENCE
07/2019–12/2019
SEO Team Lead - Mediabuyer CPA
Creditkasa
Head of SEO Department
▪ Promotion of the news portal with audiance of more than 100,000 users
▪ Development of promotion strategy
▪ Link building (Eternal articles, crowd, outreach)
▪ Search of trust Expired Domains
▪ Writing a technical task for programmers for technical optimization, usability of the site
▪ Collaboration with copywriters
▪ FB + Instagram Targeting on different audience and segmentation
▪ Make Creatives
11/2018–05/2019
SEO-специалист/Mediabuyer CPA/CPI
Offerleader
▪ development of PBN networks in the Gambling niche
▪ creating a promotion strategy
▪ collection and clustering quality key words for the semantic core
▪ hunting and hiring of candidates (front-end, copywriter)
▪ Facebook Ads - buying traffic through application advertising, on conversion to Canada, Australia,
the Netherlands, Russia
▪ make creatives
01/2018–07/2019
Director of Internet Marketing
Remontly
▪ Promotion of client sites such as Remontly.com + Remontly.com.ua + Ninebot-ua.com
▪ development of marketing strategy,
▪ creation of semantic core
▪ internal optimization
▪ search engine promotion
▪ Technical + usability audit, structure development
▪ Access to the trading platforms and marketplaces such as Rozetka, Prom, Nadavi, Price, Hotline
▪ search of trending goods for subsequent wholesale purchase
05/2015–08/2016
Link Builder/Outreach
Trionika
28/4/20
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Curriculum vitae
Alexandr Topal
▪ promotion sites and PBN in the domain zone au, co.uk, ca in the niche of Essay
(www.freelancehouse.co.uk www.essayservice.info au.essay-writing-place.com)
▪ Link building
▪ Outreach
▪ Guest Posting
▪ research of ideas for Infografics for well known journals and news web sites
10/2013–Present
Director of Internet Marketing
▪ Internal and external optimization (av-k.com.ua; av-k.kiev.ua)
▪ Corporate site development
▪ Placing PR releases on reputable sites
▪ Link purchase + crowd
▪ Launch and configure Google Ads Targeted Facebook & Instagram
▪ Connect to site IP telephony Binotel and web push services
12/2013–06/2014
SEO specialist
Madeheart
▪ internal optimization
▪ competitor analysis
▪ development of a marketing strategy for entering the CIS market from Etsy, Ebay marketplaces
EDUCATION AND TRAINING
04/2020
Moz Academy
I've completed the Starter Pack and Sequel Pack of Moz Academy
SEO strategy, Keyword Research, and Local SEO.
Page Optimization, Backlink Basics, and Reporting on SEO.
11/2019
Author's course by Dmitry Petrenko Turnkey PBN creation
The course program is available here
https://www.mindmeister.com/ru/-/pbn?fullscreen=1
11/2018
AUTHOR'S PROGRAM №1 IN THE CIS ON FACEBOOK &
INSTAGRAM ADVERTISING FROM TARAS LEVCHIK
45 DAYS OF PRACTICE DURING TRAINING AND PERSONAL WORK WITH A COACH
-
Annual Business Coaching Genius Marketing
▪ Funnel internet marketing
▪ SEO and paid advertising
▪ SMM integration
▪ Writing sales texts
▪ YouTube promotion
▪ Content Marketing in Business Sales
▪ Packaging Management and company culture
▪ Create financial accounting
▪ Customer journey
28/4/20
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Curriculum vitae
Alexandr Topal
▪ Email Marketing
▪ Conversion Optimization-
Master of Security of information and communication systems
National Aviation University, Kyiv (Ukraine)
PERSONAL SKILLS
Mother tongue(s)
Russian, Ukrainian
Foreign language(s)
English
UNDERSTANDING
SPEAKING
WRITING
Listening
Reading
Spoken interaction
Spoken production
B1
B2
B1
B2
B1
Levels: A1 and A2: Basic user - B1 and B2: Independent user - C1 and C2: Proficient user
Common European Framework of Reference for Languages - Self-assessment grid
Communication skills
▪ Ambitious
▪ Punctual
▪ Responsibility with the presence of one’s own opinion and the ability to uphold it.
▪ Decency, honesty, adequacy
Job-related skills
SEO (creation of a promotion strategy, collection and clustering of semantic core, group
keywords, internal optimization, search and analysis of sites for placing external links, exchange for
the purchase of links, integration and analysis of statistical systems)
Strong experience with basic SEO tools (Ahrefs, Moz, SEMrush, Screaming Frog, Netpeak, Serpstat),
Google Search Console, and Google Analytics
Facebook - buying traffic through application advertising, on conversion for Gambling. Work with
Keitaro, binom
Setting contextual advertising (Yandex Direct & Google Adwords) HTML, CSS, JavaScript, MySQL
Adobe Photoshop, various CMS (Joomla, Wordpress, Opencart)
Management and control of tasks to programmers, copywriters, designers, layout designers, junior
seo / ppc
28/4/20
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