Aleksander Lang

ALEKSANDER LANG PROJECT MARKETING MANAGER DETAILS Warsaw Poland --Place of birth Warsaw Nationality Polish LINKS LinkedIn SKILLS Leadership Written Skills Creativity Project Management Strategic Planning Promotional Activity Execution Skills Commercial Acumen Brand Building Skills Marketing Experience LANGUAGES Polish English Spanish; Castilian HOBBIES Badminton Running Cycling Literature (fiction and popular science) Spanish and Italian classes WARSAW, POLAND - PROFILE Seasoned marketing professional with over 20 years of experience in strategic planning, project management, and brand building. I have led successful 360-degree marketing campaigns for global brands like Netflix, BMW, 3M, Asahi, and Pepsi, enhancing brand visibility and driving growth. My skills in consumer insights and market analysis enable me to create data-driven strategies that resonate with target audiences. I excel at fostering collaboration among teams to ensure timely project delivery while effectively managing budgets. I am passionate about contributing my expertise in brand experience management to an innovative team. EMPLOYMENT HISTORY Account Director at Labcon - relevant stories November 2024 — Present • Led the creation and execution of comprehensive 360-degree marketing and social media campaigns for Captain Jack Beer (Asahi International), focusing on strategic direction, team organization, and cross-country client engagement • Implemented efficient workflows to ensure high-quality standards during project execution • Recruited and mentored team members, promoting a collaborative and high-performance culture • Effectively managed project budgets to maximize resource utilization and drive profitability Account Director / Project Manager at DevAbundance June 2024 — Present • Performed in-depth market research to uncover new business opportunities and trends, informing strategic decisions for brand positioning • Crafted and implemented detailed business plans that capitalized on market insights, driving significant growth in client acquisition • Collaborated with cross-functional teams to ensure impactful product launches, boosting brand visibility and team engagement • Negotiated with vendors to secure favorable contracts, enhancing resource allocation and cost efficiency • Built strong customer relationships, resulting in a 20% increase in quarterly revenue International Account Manager at Gong September 2022 — May 2024 • Led international digital initiatives for top brands in entertainment (Netflix), automotive (BMW/Mini), and finance (ING), enhancing brand visibility • Oversaw a cross-functional team of 20+ professionals, ensuring seamless project execution and high client satisfaction • Implemented a proactive account management approach, achieving a 15% boost in account renewals • Built and nurtured client relationships, resulting in a 10% rise in customer satisfaction ratings • Negotiated supplier contracts, achieving a 20% reduction in operational costs • Regularly engaged with clients to introduce new agency offerings, maximizing revenue opportunities • Efficiently organized and prioritized tasks to meet deadlines and deliver quality results • Conducted competitive analysis to inform strategic decisions and product offerings • Maintained composure under pressure, demonstrating strong organizational capabilities • Identified workflow bottlenecks and proposed actionable solutions • Employed a proactive mindset to tackle challenges effectively • Developed a diverse and robust sales portfolio Client Lead & Project Manager at Spacecamp (now Assembly) October 2020 — September 2022 • Led the execution of digital projects for global brands like Bayer and 3M, ensuring timely delivery and alignment with brand strategies • Facilitated clear communication between clients and team members, enhancing collaboration and driving project success • Created detailed project plans that outlined key tasks and milestones, resulting in on-time and on-budget project completions • Collaborated effectively within teams to identify and resolve issues, contributing to overall project efficiency • Oversaw project deliverables, maintaining adherence to timelines and budget constraints • Analyzed project patterns and implemented solutions to manage changes, generating a 10% increase in project income • Negotiated vendor contracts to secure favorable terms, achieving a 20% reduction in annual costs • Managed multiple projects by prioritizing tasks based on urgency and resource availability, ensuring alignment with business objectives • Maintained client expectations by providing regular updates on project progress, fostering trust and transparency Senior Business Manager / Partner at Media More March 2017 — June 2021 • Built and nurtured key relationships with major clients like Westin and Marriott, enhancing business opportunities and collaboration • Led strategic vision and long-term planning, achieving consistent year-over-year business growth • Streamlined operations, reducing staffing and operational costs by 15% while boosting productivity • Managed projects effectively, ensuring high client satisfaction and fostering enduring partnerships • Crafted market strategies and sales roadmaps to facilitate successful product launches • Organized workflows to enhance efficiency, resulting in a more streamlined production process • Monitored operations and implemented quality improvements to ensure optimal service delivery • Enhanced supply chain efficiency through improved inventory management and supplier relations • Evaluated company performance to identify growth opportunities Senior Client Service Manager / Partner at Take Five [T5] April 2005 — March 2017 • Directed and executed a comprehensive communication strategy for Multikino, enhancing its market leadership • Coordinated a successful multichannel campaign for Adidas Running, driving brand engagement • Led the launch of Kit Kat Poland on social media, creating impactful consumer connections • Successfully introduced BBC to the Polish market, establishing a strong brand presence • Developed and executed a campaign for a virtual mobile brand under Cyfrowy Polsat, enhancing brand visibility • Provided production services for Marriott Hotels, including Sheraton and Westin, ensuring high-quality deliverables • Managed cross-departmental resources to ensure smooth execution of client projects from start to finish • Negotiated contracts to secure favorable terms for clients, fostering long-term partnerships • Oversaw budgeting and profit and loss management to enhance business profitability • Led cross-functional teams to deliver outstanding service, optimizing efficiency and productivity • Developed marketing materials that showcased the company's expertise, leading to increased brand visibility • Promoted a culture of continuous improvement within the team, driving innovation in service delivery • Adapted flexibly to changing client needs while consistently delivering exceptional results EDUCATION Bachelor of Business and Marketing Faculty, University of Warsaw, Warsaw October 1994 — June 1998 COURSES Project Management: Professional Certificate, Google 2024 — 2024 How to build a brand step-by-step?, SAR (Brand School)