ALEKSANDAR LAZAREVIĆ
Customer support and success, community engagement and
on-boarding ninja with proven track record of success
s -
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+ Belgrade, Serbia
SUMMARY
Creative and resourceful customer success professional with 10 years of progressive experience with digital
media, online communities and social media management across a broad range of content creation, customer
relations and support functions.
Experienced in a fast-paced international start-up environment with a proven ability to combine social and
technical skills. A problem solving mindset and hands-on approach as well as a strong technical aptitude, with
passion and commitment to customer success.
ACHIEVEMENTS
Community champion
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Leading and inspiring the community - connected with
over 100.000 users from over 50 different countries to
mutual satisfaction.
Tireless product improvement
Set up, maintained and improved a highly efficient
customer support system with 24h response window
on all available channels (email, in-app chat, FB, TW).
Collected, systematized and analyzed user's feedback
for the product team, accelerating continuous product
improvement cycle and introduction of new features
(over 10 major features in the product roadmap).
User on-boarding
Created on-boarding strategies for over 150.000 new
users (markets including US and India) focusing on
increasing retention rates.
Customer support implementation
Tech support guru
Provided detailed product support on all channels and
levels, as well as cross-functional help desk for the
company. Managed to achieve and retain a 98%
resolution rate.
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Content creation
Highly experienced with over 5.000 articles written. Indepth tech reports and reviews to social media content
and detailed user instructions, technical docs and FAQs.
EXPERIENCE
Online Relations Manager
Instabridge AB (www.instabridge.com)
r Aug 2015 - Jan 2017 + Stockholm, Sweden
Stockholm start-up, Android and iOS app with over 4 Million downloads worldwide, 230 world countries covered
Defined and owned all-channels customer experience flow until resolution (Zendesk and Intercom), 98% resolution rate
Boosted advanced user community engagement and followed user's success stories
Created and tested on-boarding strategies for international market (including US and India) with over 150K users
Troubleshot all app issues (Pivotal), providing detailed technical specs to diagnose and resolve user's problems (over 500/week)
Provided key feedback leading to continual product improvement and new features introduction (Agile methodology)
Contributed to App Store Optimization (ASO) efforts to improve the app's visibility
Provided help desk support to the product and expansion teams, mentored new employees
www.linkedin.com/in/alex-lazarevic
EXPERIENCE
Editor in Chief
ITsvet (www.itsvet.com)
r Feb 2007 - Aug 2015 + Belgrade
Leading Serbia IT and smartphones portal, over 600,000 unique monthly visitors
Authored over 5,000 hardware and software related articles
Covered new technology, services and startups research, in-depth analysis and events
Gathered and analyzed user and customer feedback for continual CRM and CMS optimization as well as portal redesign
Coordinated a team of 4 people working according to SCRUM framework to create business intelligence information
Community Manager
Latest Casino Bonuses (www.latestcasinobonuses.com)
r 2013 - 2015 + Belgrade
World leading online casino affiliate community
Planned and implemented full social media presence (Facebook, Twitter, G+, Pinterest, Tumblr)
Moderated the online community forum (growth from 50.000 to 70.000 members)
Communicated through social media and community channels to improve overall user experience
PROJECTS
JP Službeni glasnik, E-business Portal System Design
r 2009 + Belgrade
Official Gazette of the Serbian Government, publishes all laws and legislation
Analyzed publishing and commerce business processes
Defined and mapped E-business portal processes using Business Process Model and Notation (BPMN)
Evaluated, re-engineered and optimized business processes leading to implementation
LANGUAGES
English
Serbian
French
EDUCATION
Bachelor's degree in Operations Management
University Metropolitan
r 2006 - 2009
www.linkedin.com/in/alex-lazarevic
GPA
9.88 / 10