Alejandro Tovar Gomez

SOFTWARE LANGUAGES Spanish: Native ALEJANDRO TOVAR GÓMEZ Digital Marketing / Social Media Strategy Audio Eng. / Photography +8 years of experience in digital marketing, social media strategy, content, management, analytics, customer operations and web management. I have strong skills in communication to reach and engage with communities, creating a strategy to establish a direct channel between brands and users. Audio producer and sound engineer. +10 years of experience in recording, editing, mixing and operating audio and video equipment in professional environments (recording and TV studios, live music). +3 years of experience as a Sales Engineer (Sales and technical support) in the broadcasting industry. Team leader, team worker, problem solver, technical support, music creator, audio and video editor and empirical photographer. My goal is to add value to your company through my experience in effective communication strategies, content creation and engaging with people. English Proficiency: C1 TEFL Certificate ID WTA- (Teaching English As A Foreign Language) Passport Language Center: *Super Advanced Level *Business and Marketing Level +SKILLS Audio/video editing, mixing and mastering. Photography. Social media metrics and analytics. Sales skills. Customer Operations skills. Audio hardware management for professional recording environments. Voice-over. Instrument performance: Drums, Piano and Guitar. EDUCATION 2024 - Master’s Degree - Digital Marketing and E-Commerce 2015 - “Music Business and Marketing” Diploma Pontificia Universidad Javeriana 2010 - Course “Ultraconcentrado” Concept, advertising, art. Brother 2009 - Audio production and Sound Eng. Academia de Artes Guerrero 2005 Systems Eng. Universidad Piloto de Colombia - (- REFERENCES John Loaiza Procurement Coordinator (- Carolina Novoa Digital Strategist. (- Maria Fernanda Suarez E-Commerce Coordinator (- Martha Gómez Electronic Auctions Expert (- @alejandrotogo @alejotogo WORK EXPERIENCE TOUGHBUILT INDUSTRIES INC. CRICON TERACOM Social Media Manager February 2022 - Present Marketing Leader, Audio Engineer June 2018 - January 2022 Responsibilities: • Engage with the company's online community • Build brand awareness and communicate effectively with customers. • Responsible for the growth and interaction of Toughbuilt's online communities. • Set the voice, tone, and moderate the brand through community support, content distribution and digital engagement to build brand presence and trust. Responsibilities: • Social Media management, leads, KPI’s • Sales and technical support. • Database management for broadcasting, TV, Radio industry. • Website management. • E-mail Marketing SUBASTAS Y COMERCIO CLARO TV Community Marketing Manager, Graphic Designer, Web Master. Community Manager - Music Channels March 2013 – May 2015 November 2016 - June 2018 Responsibilities: • Social Media management of exclusive music channels from Claro Colombia: @CanalKMusic @Canal_Vallenato @CanalRadiolaTV (ClaroMusica). Responsibilities: • Website management. • Content creation. • Graphic design for press releases, web and social media. • Social media management, leads, conversion to online • Lead the Social Media team to create content strategy. • Design graphic pieces related to Claro channels. • Metrics and Analytics to adjust strategy on weekly basis. KPI’s PRODISCOS - ENTERTAINMENT STORE TOGO RECORDS Web Master / Community Manager December 2010 – February 2013 Producer - Manager March 2009 - Present Responsibilities: • Online Store Manager www.entertainmentstore.com.co • Lead the design advertising campaigns for press, web, P.O.P, banners, stores and social media. • Establish interaction with users and generate traffic to online store. • Database management. • E-Mail Marketing Responsibilities: • Produce, arrange, compose musical pieces for musical recordings, commercial music. • Voice-over • Editing, mixing and arrange audio and video. • Subtitiling and localizing content.