Alejandro Lenis

      - Lead communication strategy in digital assets of each brand with consumer centric and holistic content in a pattern and organic             (Social media + Youtube), on web pages, and any digital communication medium.

           - Implement communication strategies through email marketing to generate brand recognition, creation of records and communication of promotions.

**            Lead strategy projects and website launch for 3 brands (KLIM, El Rodeo and La Lechera®):**

                             - Content structure for each brand together with suppliers

                             - Development of search strategies for each web page, both SEO and SEM.

           - Boost sales within the web pages, development of communications with specific objectives to increase sales traffic on the web pages of the brands.

                             - Prepare registration plans to develop loyalty plans with KLIM®, La Lechera® and Recetas Nestlé®.

           Sales growth through category digital media in E-commerce (+ 150%) for Milk Powder and for Culinary Dairy Products(+ 360%) and development of visibility strategies together with e-retailers & delivery apps:

                             - Holistic content strategy on social networks, through guidelines leading to website purchases and e-retailers & delivery apps.

                             - Internal visibility of each e-retailer & delivery app

                             - Development of georeferenced guidelines strategy to promote specific SKUS in chains or regions of the country.

**           Coordinate strategic brand communication with ambassadors and influencers:**

                             - Development of a communication strategy through ambassadors and influencers to strengthen profits and build brands.

           - Development of events with live cooking classes with brand ambassadors encouraging the preparation of recipes at home by leveraging Nestlé Recipes and Culinary Dairy Products.

        Coordination of the launch and development of the Nestle Recipes platform in Colombia:

                             - Establish Search Positioning (SEO & SEM) with key KW search to position ourselves with the most searched recipes.

                             - Recipe content for record generation

                             - Influencers plan to generate awareness of the platform.