Alejandro Gallego

ALEJANDRO GALLEGO Digital Marketing Specialist Country: Poland City: Warsaw Email:-Phone: - Address: Modzelewskiego 23, 167 SUMMARY Digital Marketing Expert, with emphasis on planning, analysis and solution design for marketing strategies with great skills to identify opportunities through data analysis. Responsible for leading, developing and managing all aspects of client, including report design, data collecting, website development and implementation processes. I have work with a variety of brands researching to leverage the best techniques and improve the effectiveness and ROI of activity across all campaign types CAREER ACHIEVEMENTS  Leading in business development achieving growth in e-commerce sales for Best Buy México by developing and implementing new marketing strategy.  Get the highgest score in SEO for Volkswagen Mexico comparing with the rest of global markets.  Achieve the best positioning for e-commerce retail in Mexico with Best Buy  Redesign the consultancy services to get more clients.  Create innovative products to attract new customers in latinamerica.  Develop a consistent marketing offer integrating multiple media channels.  Built a sophisticated dashboard with multiple options to deliver holistic view of marketing performance.  I have designed and developed analytic approaches tailored to its needs, matching with client’s business goals and requirements. WORK EXPERIENCE 02/2013 - 08/2016 SEO Senior Executive Mindshare Colombia Responsible for the delivery of all SEO related tasks and client’s primary SEO point of contact. In this role I had the chance to work with global brands. • Providing daily support of account management, including preparation of deliverables such as keyword research, technical audits, client pitches, etc. • Providing direct support via phone, email and/or fact to face with clients, project, production & management teams • Assist in the development, management and coordination of campaign strategies for several clients across multiple markets in Latam. • Using multiple analytics platforms to show and communicate campaign results to clients • I have Analyze ongoing results to identify campaign trends and key insights to help meet and exceed client goals • Continuously recommending ideas/tactics to account lead for campaign optimization. • Keeping Track campaign budget. • Market, competitor and keyword analysis. 06/2011 - 07/2012 Lead Developer Tribal DDB Location: Bogota Leading development project, develop schedules depending on the scope of the project and monitor activities: I have applied knowledge on issues related to usability, user experience and conversion in each project; I also took care to select the right tools for the execution of tasks and include monitoring indicators and metrics to give support to digital marketing strategies Developing applications for social networking, mobile devices, desktop applications, widgets, database management, infrastructure, security monitoring, updating and maintenance level CMS backend. 04/2011 - 07/2011 QA Analyst - Web Application Tester VML Location: Bogota Managing QA Process to ensure best quality from digital media plans deliverables across multiple brands, such as Hershey's, Colgate, Allianz and Honda. Into this process I have generated new ways to improve the deliverable timings. Also giving more profit from managing resources. 04/2010 - 04/2011 Data Analyst LEO BURNETT Location: Bogota Analyst information of campaigns on the websites of agency clients, generating reports with recommendations and conclusions about the behavior of the sites and their campaigns, making data mining and business intelligence. In charge of formulating indicators with their respective solutions for the generation of strategies based on data for CRM relational marketing programs (loyalty and customer life cycle). Profiling Target databases, users characterization and monitoring the behavior of these in different media. 05/2008 - 03/2010 Senior Software Engineer Mass Digital S.A. Location: Bogota Web project management, tool databases integration, interface design, information architecture, control and management of engineering resources, definition of project implementation schedules, document generation and use case specification functionality, design platforms with SOA models, direction and defining guidelines for quality and delivery processes end product for the Internet. 07/2007 - 05/2008 Software Engineer Softek Location: Bogota Creation of specialized modules in the administrative and financial management of the client COMCEL SA in implementing its commercial portal for distributors of this company, the design and development are on ASP.NET, Oracle and SQL Server PL / SQL, in connection with its SAP enterprise system in SD and FI modules. Last electronic billing system project in web environment. 12/2006 - 06/2007 Web Developer - PHP Canal RCN S.A. Location: Bogota Broadcast channel Manager www.canalrcn.com and in charge of the creation of complete mini-sites Productions canal, creating virtual community sites, optimizing video for the realization of streaming, management technologies PHP, Linux, Flash, XML and AJAX. Interface design, information architecture, control and management of engineering resources, definition of project implementation schedules, platform design under the scheme of layers to Web sites. 05/2005 - 05/2006 Information Technology Consultant Industrial Media Location: Bogota GUI Integrator, Developer with ASP, PHP & C++. Analysis consultant EDUCATION 01/1999 – 12/2004 Universidad del Valle Title: Computer Systems Engineer Degree: Engineer LANGUAGES Spanish Native English Advanced – Business Proficiency KNOWLEDGE AREAS Digital marketing, SEO, SEM, Social media, Planning, Media planner, Web Analytics, Growth Hacking, Programmatic Buying, project management COURSES, CERTIFICATIONS 08/2010 Security in Information technology Organizator: EDS LINKS LinkedIn Profile https://co.linkedin.com/in/alejandro-gallego-quintana-911b77