Alejandro Fernandez

louré                                                                                                                                                       December 2018 – Current year

Co-Founder & COO

• Seeking and building relationships with investors.

• Building brand DNA and brand portfolio for 12 products.

• Creating formulas from scratch alongside our manufacturer.

• Managing a team of 5 people for goal-oriented work.

• Sourcing suppliers for all packaging, raw materials, and manufacturing of each product.

• Managing logistics and imports (air and sea freight) for our primary packaging.

• Quality sampling for all suppliers by military standards, Level III.

• Positioning with big retailers in México such as Palacio de Hierro and Liverpool.

• Negotiating a good spot in retail with approval for our visual merchandising.

• Periodically visiting stores for quality checks and assessment of our sales personnel.

• Customer service with clients.

• Financial planning.

• Ensuring forecasting accuracy during major sales events.

• Working under pressure for a goal-oriented strategy.

• Creating a horizontal and self-sufficient brand with a total of 10 employees, all working remotely.

Soft skills: Project Management, Forecasting, Strategic Planning, Excellent Communication, Negotiation, Adaptability, Risk-Averse, Decision-Making Skills, Supplier Relations, Continuous Learning, Research and Analysis, Problems Resolution, Leadership, Goal-Oriented, Ethical Judgment, Voracious Reader, Crypto & Markets Enthusiast and Self-Learner.