ALEJANDRO CONTRERAS RAMIREZ
Senior BDM
ZC: 53125, Lomas Verdes, Naucalpan, Mex.-Please review Diplomas and Recommendations at:
https://www.linkedin.com/in/alejandro-contreras-salesdiscipline-business-development/
PROFILE
My personal webpage:
vk.redgam.com/vk/link.php?id=-
26 years of experience in B2B technical sales, prospecting, funnel creation, account management, channel management and
leadership of multidisciplinary teams. I’ve been particularly successful delivering strategy and structuring a new business
area / new sales initiative, managing budget, aligning resources and corporate strategy. Leader persuasive and positive,
assertive, results oriented, logical with resilience and re-invented.
Mobile-
EXPERIENCES
HARD SKILLS
Knowledge about intelligence market, industry
trends; business acumen based in numbers,
studied of CRM: SAP; SF; commercial and financial
KPIs; solver problems; innovation development;
teamwork; business planning; lead generation.
EDUCATION
In preparation of PMI test, taking the training
with TCB - Training Center for Business
Master’s (100% credits)
Unimex
Alpe- ABB; Eaton; Vertiv Big Distributor. Company specialized in the electrical industry/ mission critical,
of big Seller of equipment + service + project from power: UPS and air conditioning precision.
Sales manager
2024
Engagement of all the procedures ISO 9001; ISO 22301, leadership of multi-disciplinary areas Projects;
Service; Supply Chain; Accountant; studied about KPIs SAP report.
Vertiv. Company specialized in the electrical industry/ mission critical.
EPCS’ KAM, Accountable of quota; developing new business mainly EPC’s segment; leadership internally
and externally
2023
➢ Achievement about quota: 2.9 Mio USD, covering mainly SLA & service.
✓ Achievement about Market: I did develop and implement the Go to Market jointed the deployed
of proposal of value.
✓ I did Call several industries: banks & finances; construction; intelligent building; Hospitals;
manufacturing; O&G’s EPC’s such as: Carso; ICA; Avanzia; JA Diaz; JLLS; ISS; CBRE; Sodexo;
✓ Achievement about leadership: I did lead multi-disciplinary areas: Proposals; Operations; Finances;
Human Resources, Legal.
Skills Management
GEA Group. Company-OEM specialized in process- Food + Pharma
-
Business Development for Pharma Industry and Extrusion-Petfood
Bachelor’s Science Degree
UNAM- CU; 3.4 GPA
Mechanical-Electrician- Industrial
Engineer-
Diploma - 1997
UAM- A
Organizational Development
-
Accountable of Quota; Market; People Management.
➢ Achievement about quota: target- new business 1.2 Mio Euro and obtained 1.5 Mio Euro consistently-.
✓ Achievement about Market: I did develop business through Mexico country about new machines;
service: SLA; Business Relationship based, thus were got through PMI blue sheet; Consultative Sales;
Total Cost of Ownership as Proposal of Value; Financial analysis; Research skills.
✓ I did recover (3) three Transnational Accounts with their respectively Purchase Orders: Pfizer;
Bausch & Health Group; Chinoin Group.
✓ I did improve the loyalty index Pharma Customers in Mexico, passing from 57 to 70%
✓ I did build a consistent pipeline of 7.0 Mio Euro from no evidence point.
✓
✓
Achievement about Leadership / People Management, I did negotiate with GEA Europe (VP level)
the choice of selling New Machines for Mexico.
I did develop People (4) four Sales Engs, through coaching and menthoring.
Danfoss Industries. Company specialized in electric/ electronic/ cooling components.
Regional Sales Manager
-
Accountable of Sales quota, Territory; People; Technical Sales- dictation seminars
➢ Achievement about quota: target- new business: 2.00 Mio USD/year and reached 2.3 Mio USD
consistently-.
✓ Achievement about Market: I did develop territory: Cdmx; Mex; Hidalgo; Veracruz; Puebla; Tlaxcala.
Focused on solve problems to Customers; presentation skills based on value selling and ROI/ data
Analysys; Lead generation: 50 Prospects; Recognized System Integrators.
✓ I did recover accounts of the channels: EPC; OEM; System Integrators such as: Suez; Automatik;
Dacsa; ICSH; Mayekawa; Jocar; Reinsel
✓ I did specify the Danfoss brand with a couple of government entity of Waters End Users.
✓ Achievement about People Management: developed four (4) Sales Engs, Reps; through menthoring
& Coaching.
Emerson Automation Solutions, Senior Champion (MES Pharma and O&G SW application- product,
service, and turnkey project)
Training
-
Accountable of Product Marketing; Technical sessions dictation; Quota, Territory, Market, and people Management.
➢
Technical: UPS; Precision Conditioned Airs; PLCs;
Scada; Process Technologies; Enterprise
Software Sales; Safety; Industrial; Drives; Motor
Control; LV; MV; sensing; instrumentation.
Achievement about quota: target- new business: 200k USD and obtained 500k USD.
✓
Achievement about Market, I did pursue and sell projects through the NOLA territory: Mexico; CA; Colombia; Perú
Commercial and Management Training:
Rockwell Automation: Customer Centric Selling;
Account Planning; Corporate Develop
management; Account Management
Emerson: Consultative sales
Danfoss: Value Selling
GEA Group: Presentation Techniques; Skills
Negotiation; Finances; Key Account Management;
Value Selling; Contract Negotiation.
✓
and Ecuador, based on technical sales; developing new business across value selling; regulations acknowledge;
research skills and PMI standards.
✓
I did influence IT/OT Pemex HQ and carried out a proof of concept (Server; SW; installation; commissioning) of SW
Terminals Operations this Demo was approved down the Pemex’s Vendor List.
I carried out the influenced at Canifarma in order to foster the Emerson pharma solutions, through technical sessions
dictated by myself.
Achievement about leadership: I did negotiate (Director level) the choice of upload a new system Integrator for Pharma
Industry.
Rockwell Automation
Sales Account Manager
Accountable of Quota, Territory, Market, and people Management
-
.
➢ Achievement
about quota: target 2.7 Mio USD and obtained 3.5 Mio USD consistently year over year-
Achievements about Discipline: increased the installed base, based on Customer Centric Selling; Project
Management and Customer Centricity.
➢ I did obtain an award in 2008 because balance selling such sales to OEMs/ EPC: GEA, Tetra Pak, Mayekawa;
Cerrey, Sinergia; Intelligrated.
➢ I did obtain an award for the 1st Account Sales Manager in 2011.
➢ I did sell to PepsiCo- 1.5 Mio USD, down Consultative Sales a Safety Machine Project for 20 Plants, including risk
assessment; Product; implementation, audit validation derivate of that I did achieve a RA award.
Achievements about Market: I did define the business strategy and plan for Risoul Distributor in order to increase the
Customer loyalty for a portion of Metropolitan Area.
✓ I did sell heavy industry projects around 2.0 Mio USD through some EPCS and OEMS as Carso Group- manning
industry, sugar mill Industry, Petrochemical Industry.
✓ I did certificate (4) four Recognized System Integrators: Automatik; ICP; TKA; Arch
✓ I did develop the F&B; Consumer Packaged Goods Market: Aspen; Nestlé; Femsa; The Coca Cola Company; Jugos
del Valle; Modelo AB Inbev; PepsiCo: Snacks; Cookies; Cereals; PBG; Gatorade; Pascual; Colgate; Du Pont; La
Corona; Scribe; KC; Smurfit.
✓ Automotive Industry accounts and engagements with: AutoSeat; KUO; Dana; HP Pelzer -scoping PLC; SW
Control; Power; MCC; drives;
✓ digital transformation
Philips Lighting
Sr Sales Eng-
I learned the Channel Management Model through a retailer- saturated market, selling to Reps; OEM and
Government. Achievements about quota and leadership.
Ericsson Telecom-.
Project Leader Jr and Sr; Engineering Supervisor; people management and Change Control manager