Alejandra Agreda

ALEJANDRA AGREDA Carlstadt, NJ 07072 ▪- ▪-▪ https://www.linkedin.com/in/alejandraagreda2017/ DIGITAL MARKETING SPECIALIST & CONTENT STRATEGY INNOVATOR "Empowering Brands and Creators with Dynamic Digital Strategies and Insightful Content Solutions." Versatile and dynamic individual with solid experience in brand development, digital marketing, and content strategy, specializing in increasing online visibility and engagement through innovative digital and social media initiatives. Demonstrated success in driving growth and engagement, exemplified by the annual increase in social media lead generation and boost in website traffic. Skilled in crafting compelling content, optimizing digital platforms for SEO, and leveraging analytics to inform strategic decisions. Proven ability to enhance customer experience and achieve sales excellence, consistently surpassing sales targets. Eager to apply a strong blend of creative and analytical skills to drive creator agency growth and insights-driven strategies. Bilingual: Fluent in English and Spanish. Strong business acumen and communication skills able to interface well with both technical and non-technical audiences, clients and stakeholders. Analytical with strong ability to quickly master new software and/or hardware technologies. Known for solving complex issues and finding the most efficient ways to complete a process. Exceptional attention to detail and project management skills. Core Competencies Digital Marketing Strategy ▪ Content Creation & Management ▪ SEO Optimization ▪ Project Management ▪ Social Media Engagement & Growth ▪ Data Analysis & Insights Generation ▪ CRM Database Management ▪ Automated Content Scheduling ▪ Graphic Design ▪ Brand Development & Positioning ▪ E-commerce Platform Optimization ▪ Analytics Tools ▪ A/B Testing ▪ Geographical Metadata ▪ Team Mentorship & Leadership ▪ Customer Service Excellence ▪ Inventory Management ▪ Analytical Skills & Problem Solving Technical Skills: HTML5 | SASS | Node.js | Express’s | Java Script | jQuery | Angular.js | React.js & React Native | GIT, Github | Mongo DB | MySQL | SQL | Firebase | Queries | API & REST APIs | AJAX | Command Line | OOP | AI Principals | Adobe Creative Suite (Photoshop, Illustrator) | Canva PROFESSIONAL EXPERIENCE A & E Construction and Painting Company | Carlstadt, NJ Brand Developer and Web Content Manager June 2021 – May 2024 Spearheaded optimizing Google Business and social media accounts, significantly enhancing online visibility and customer interaction, demonstrating proficiency in digital platform management. § Leveraged strategic account setups on platforms like AngelList, Home Advisor, and Yelp, driving the increase in lead generation and new customer acquisition, showcasing the ability to enhance brand presence and creator collaboration opportunities. § Implemented a live chat feature for real-time customer support and lead capture, improving customer service efficiency and responsiveness, skills applicable to supporting team projects and virtual events in a creator agency context. § Developed an automated client directory by extracting website data into Google Sheets, demonstrating advanced data management skills that align with analyzing creator content and managing CRM databases. § Executed a targeted marketing strategy with geographic metadata optimization across all online content, resulting in a 50% increase in local audience engagement and project offerings, highlighting the ability to use data analytics. Cath My Glow – Skincare and Beauty Brand | New Mildford, NJ Brand Manager and E-commerce Web Developer July 2021 – October 2023 Achieved a 6% increase in membership and a 200% boost in website traffic by leading a dynamic brand and digital marketing strategy, enhancing lead generation through targeted content and ads. § Directed brand strategy development and executed digital campaigns that significantly elevated website traffic and sales conversions, establishing a robust online presence for the new skincare brand. § Overhauled e-commerce website design, incorporating new product launches and optimizing user experience, which streamlined operational efficiency and customer engagement. § Developed an innovative ad-serving platform logic, substantially scaling digital advertising efficiency, and applied SEO best practices across platforms to maximize content visibility. Professional Experience continued… | 2 § Leveraged social media analytics to capture consumer trends and feedback, driving targeted marketing strategies and content creation to foster community engagement and brand loyalty. Peach Farm Fitness | Englewood, NJ Social Media and Content Creator Specialist March 2021 – June 2021 Boosted post-interaction by implementing an automated scheduling system and enhanced brand visual identity by creating versatile post templates in Canvas and Adobe Illustrator. § Elevated social media marketing engagement and team proficiency by training content moderators on engagement strategies, significantly strengthening community interaction. § Executed in-depth keyword research and applied SEO guidelines across the website and all social media platforms, markedly improving content visibility and audience reach. § Developed and coordinated targeted marketing strategies, resulting in a notable increase in new client acquisition and expanding the brand's digital footprint. RPFit and IMX Pilates | Rochell Park, NJ Personal Assistant, Social Media and Content Manager March 2019 – June 2021 Drove a 33% annual increase in social media channels lead generation through dynamic engagement strategies and content creation, significantly boosting membership sign-ups via enhanced website traffic. § Generated organic engagement and streamlined content management by developing automated content strategies across all platforms, complemented by capturing and editing high-quality visual content for digital use. § Crafted compelling advertising materials and orchestrated marketing campaigns, leveraging tools like Canvas and Adobe Photoshop & Illustrator to enhance content quality and audience reach. § Leveraged SEO techniques and Google Analytics to optimize content and track website interaction, improving content visibility and audience engagement metrics. § Spearheaded event planning and coordination, enhancing community involvement and brand presence while managing inventory and providing administrative support to ensure operational excellence. § Enhanced customer service and relationship management, managing class schedules and promoting client brand loyalty, contributing to sustained business growth and community engagement. Victoria’s Secret | Paramus, NJ Sales Specialist May 2014 – July 2018 Excelled in customer consultation, providing personalized fashion advice and assistance, leading to high satisfaction rates, and facilitated sales, enhancing the shopping experience at Victoria's Secret. § Acknowledged for exceptional teamwork and reliability, entrusted with training and developing new employees, ensuring high service standards and operational efficiency. § Surpassed monthly sales targets consistently, contributing significantly to the store's revenue goals through effective customer engagement and sales tactics. § Demonstrated strong work ethic and financial responsibility by balancing employment with academic commitments and independently funding educational expenses. EDUCATION Bachelor of Science in Chemical Engineering New Jersey Institute of Technology, Newark, NJ Expected Completion Date: In Progress Coding and Web Development (Accelerated Program) Rutgers University, Brunswick, NJ CERTIFICATIONS Google AI for Anyone | Google | New Jersey – 2024 UX Prototyping | HEC Montreal – 2024 AI Chatbots | IMB – 2024 Developing front-end apps with React. IBM | New Jersey - 2023 Managing Customer Relationships in the Digital Environment, Digital Marketing Analytics: Tools and Techniques, Online Advertising & Social Media, And Fundamentals of Digital Marketing | University of Maryland – 2022 INTRODUCTION TO COMPUTER SCIENCE | Harvard University – 2018 Professional Experience continued… | 3