Aleena Aslam

ALEENA ASLAM Digital Marketing Specialist Education Profile BS in Computer Science Results-driven Digital Marketing Specialist with 1 year of experience in 2022 to Present Facebook and Instagram ads, audience targeting, compelling ad copy, University of the Punjab creating high-performing social media ad campaigns. Expertise in and analytics to drive engagement, sales, and brand growth. ICS Aspire College 2020 - 2022 Experience Matriculation DIGITAL MARKETING SPECIALIST 2018 - 2020 Tariq management & Consultant Govt. Girls School 2023 - 2024 Successfully managed and optimized Facebook and Instagram ad campaigns, achieving a 20% increase in ROI. Skills Designed visually appealing and brand-aligned creatives that boosted Campaign Optimization Social Media Marketing Email Marketing Creative Design Lead Generation Brand Awareness Audience Targeting audience engagement. Crafted compelling ad copy tailored to diverse business goals, driving higher click-through rates. Conducted in-depth audience research to create precise targeting strategies, ensuring maximum ad performance. Leveraged analytics tools to track campaign performance and delivered actionable insights to improve results. Supported businesses in increasing sales, generating leads and enhancing brand visibility through personalized ad strategies. Continuously stay updated on social media trends to implement innovative marketing techniques. languages English Urdu Punjabi - - Hafizabad