Albertus
Nikolae M.
Cena
Pro le
Marketing & Creative director/strategist for Multi-channel campaigns, Content Strategy, and
Advertising. With over seven years of experience in Marketing, I have helped companies,
brands, and agency owners develop, strategize, and launch marketing campaigns.
Testimonials
"Niko was a wonderful employee and always went above and beyond. He is a great self
starter and always looking to grow professionally and learn. I would highly recommend Niko to
anyone looking to hire him." – Ariella Yager, Director of Digital Marketing at Starco Brands
Experience
Marketing Strategist; Independent Contractor – March 2020 - Present
BetterOnline NL
Digital Marketing Strategist and Funnel Builder
I help rebrand a coaching business to penetrate the US market. Built strategic funnels for their
coaching programs and certi cations by campaign-level media buying and advertising in
Meta and LinkedIn. Had hit internal goals for webinar sign ups, and important KPIs during the
launch of the multi-channel campaign.
Fast Forward Search
Social Media Marketing Consultant
Helped a local Marketing Agency with o shore clients to put SOP's in place and trained sta
to successfully open their Social Media Marketing Services. The initial focus was to put
Operational Procedures on Launching Meta Ads and started trainings in shaping their Content
Marketing. Overall, their service "Media Buying" (Facebook & Google Ads) had milestones to
tick o to be full functional and to start attracting clients.
Outsource My Life/Local Hero Automation
Digital Marketing Coordinator for Marketing Agencies
The agency I was working with has a client that was running ads and isn't getting any leads. I
was assigned to come up with a campaign that can generate them leads from 4 di erent
channels. I devised a strategy from 4 types of known campaigns (Awareness, Demonstration,
Call-to-Action, and Direct-to-O er) that can help them generate leads. I made sure that the
logistics behind were fully automated and curated. As a result, the campaign had 3 quali ed
leads per month in the rst 3 months of its launch.
Results.io
Customer Success Manager for NFT Companies
The agency had clients that were launching their fully minted NFTs. I was responsible to make
sure that the campaign is fully executed like it was presented to the client. I coordinate with a
campaign manager, a copy writer and use di erent marketing platforms to ensure the success
of the campaign launch. Each campaign we had an average of 20,000 increase of
engagements per campaign and their ideal customers were investing to mint their NFTs.
Xillium Professional Services
Videographer/Video Editor (Project-Based) for the internal Marketing team.
The company wanted to come up with a visual presentation for their campaign on COVID-19
using art. I am n for all the pre-production, and production lming of materials and developed
the video sequence in post-production. I worked with writers for the script and a voice actor
for a voice over of the AVP. The video was presented in the exhibit of the company as part of
its campaign. It helped buyers to choose and buy the painting that they connect with.
Source Find Asia
Content Marketing Manager for a Sourcing Company, B2B
The company's social media channels have the numbers in followers. I am responsible to
increase the engagement of their pages. I re-purposed their long-form content to short-form
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Albertus Nikolae M. Cena
reels in Instagram and Facebook and tag their guests. We saw an increase of engagements
coming from our followers and the guests. I am also responsible to come up with topics for
their Youtube videos and Podcasts. I worked with two editors: one for video, and one for
podcasts. Every week we release content. It was evident that most of the company's client
were coming from Youtube engagements and Podcast networks.
Marketing, JJ Dynamic Holding inc; Dumaguete City – September 2018 - March 2020
Junior Marketing Associate for a Multibrand Company
The company's goal is to get repeat customers from our marketing campaigns. I was
responsible for enforcing the brand and come up with campaigns to increase sales. I devised
campaigns for each brand and leverage empathy. One campaign in particular was successful
for leveraging culture and technology. As a result, the brand had a 16% increase of repeat
customers, 2 weeks from the launch of the marketing campaign.
Project Lead, Entheos IT; Dumaguete City – April 2016 - August 2018
Project Lead for Web Development and Multimedia
The company opened a new service called "Multimedia Marketing" at the height of Social
Media Marketing. We had a client that needed an overhaul for their marketing e orts. I am
responsible to do the overall brand audit and led two teams (Web Development & Multimedia)
to help overhaul their brand and marketing. We developed their new website equipped with
ease of use. Optimize their social media pages for a younger audience. Filmed AVP for their
brand awareness and to attract investors. The campaign helped the client secure their rst
investor since its overhaul.
Intern, Entheos IT; Dumaguete City – February 2015 - March 2016
Graphic Designer, UX Designer
Part-time Instructor, Foundation University; Dumaguete City – October 2016 - October 2017
Graphic Designing, Advanced Webpage Design
Trainings
45 Hacks To Transform Your Digital Marketing Results Now; Virtual – August 26, 2020
A Live Virtual Workshop presented by DigitalMarketer and ActiveCampaign. This Just Works
is the digital anti-conference, delivering a stream of tips from 15+ in-the- eld practitioners
across SaaS technology, focused on making an impact now. The event will avoid the generic
speaker panels, awkward virtual trade show booths, and pseudo-motivational talks that leave
viewers without a path to take action.
Art of Selling; Dumaguete City – September 28-29, 2017
A 2-day seminar workshop on selling techniques, account knowledge, handling objections,
closing and an actual practicum for evaluation. A workshop facilitated by Petron Area Sales
Executive, Mr. John Abraham Chua hosted by JJ Dynamic Holding Inc. held at Harbour City
Dimsum house - Dumaguete.
DOST Packaging and Labelling; Jaro, Iloilo – July 28, 2017 - July 30, 2017
A packaging and labelling training hosted by DOST Region 6 in cooperation with DOST-NIR
held at Central Philippine University, Iloilo. The Training was conducted by the Department of
Packaging Engineering of CPU.
SEAYLP Youth Leadership Summit; Jakarta, Indonesia – December 5 - 10, 2012
A 5-day leadership summit held at Jakarta, Indonesia. This is an exchange student program
initiated and funded by the US Embassy Indonesia. Gathered all student-leaders who
participated in the SEAYLP.
SEAYLP, Northern Illinois University; DeKalb, Illinois – April 6 - 30, 2011
Southeast Asian Youth Leadership Program (SEAYLP). A 25-day leadership training held at
Northern Illinois University, Sycamore, Illinois. This is an exchange student program initiated
and funded by the US Embassy Manila in partnership with NIU's Asian Studies.
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Albertus Nikolae M. Cena
Awards
Class Valedictorian, Foundation University Grade School, Class of 2006 - 2007
Leadership Award, Foundation University High School, Class of 2010 - 2011
Education
Foundation University, Dumaguete City – BS Information Technology, March 2016
Skills
Strategic Marketing Planning & Management, Performance Marketing, Brand Marketing,
Content Marketing, Search Engine Marketing, Online Advertising, Campaign Level Solutions
Side Projects
Brave: The Street Album — Midnasty, DGT ENT, October 2015
I am one of the the core record producers. Tasked to Mix Engineer and Record Engineer on
the album. This is a project between friends and families that has shown interest in our cause.
Lame (lami): Single — Midnasty, DGT ENT, February 2016
An original song composition by Earl Neil “Nikko” Kho which I produced as his debut song
after the Brave Project. The song was regarded a viral hit due to attention we got from Myx
Philippines. This is song was charted top 5 in Myx Music Charts, and is nominated as Myx
Urban Video of the year.
Ultimate Stats: Information Systems - September 2017 - April 2015
This is a project I managed for the Negros Flying Disc Association (NFDA). NFDA is a nonpro t organization that caters the Ultimate Frisbee Players in the island, and is responsible for
numerous sporting events in Frisbee here in Dumaguete City. The system is a combination of
a Web-based Application that produces a membership ID and a Mobile Application to
consolidate the players’ statistics and to provide them with accurate information.
References
Mark James Kho
Technical SEO Specialist
Fast Forward Search
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Paul J. Marin
Independent Consultant
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Portfolio
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Albertus Nikolae M. Cena
Curated Portfolio
Branding
Growth Campaigns
Video Reels
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