Albert Farajian

Boardgame Company Case Study Facebook Meta and Google Ads Campaigns The Problem A Canadian Boargame company was looking to acquire more sales at a reasonable cost for a good ROI. Albert F was hire to fulfill this purpose. Solution Albert F setup and optimized 4 campaigns on Facebook and 1 on Google Ads. Results Over the course of 7 days, Albert’s Facebook Campaign setup generated 12 conversions at 841% ROAS and 14 conversions at 1163% ROAS. These numbers are amazing. It means for every dollar spent, the campaign generated $8.41 cents on one campaign and $11.63 on the other for a total of 26 conversions in 7 days. The other 2 campaigns were made to draw clients to the local Ma and Pa shop location and are more difficult to track but they were campaign boosters that only last 7 days. The main campaigns are performing very well. On the very 1st day of finishing the Google Ads optimization process, the boardgame company made a whopping 16 sales at only $2.38 per conversion which an amazing ROI. Now the boardgame company profits are multiplied improving their monthly ROI from month to month. Here is a follow-up on the boardgame company’s ad sales. These conversions and ROI are incredible! Next followup shows only $4.41 for cost per conversion! Conclusion This entire campaign setup and optimization process took less than a week to complete but will benefit the client for a lifetime. Not only does the new profits pay for Albert F’s services, it also produces new profits month after month for the life of the business.