Albert Farajian
$35/hr
Over 20 years of digital advertising, SEO, and AB Testing Experience. (Google Ads, Meta, etc...)
- Reply rate:
- 33.33%
- Availability:
- Part-time (20 hrs/wk)
- Age:
- 47 years old
- Location:
- Aventura, Fl, United States
- Experience:
- 21 years
Almost 300% improvement in conversions AB Test
Risevisualmedia.com A/B Test
The RiseVisualMedia.com A/B test was conducted between April 29, 2025 to May 6, 2025.
The theory was that by updating the look of the overall website, more conversions through online
bookings or contacting the company for work.
The new website was used as the control below.
Control A (New Site)
Page 1 / 4
Variant B (Old Site)
The AB Test a significant improvement in conversions through the new website design. Here are
the results below:
Page 2 / 4
As we can see, approximately 50% of the visitors went to the old website (variable) and 50% to
the new website (control). The new website had a 30.3% conversion rating. 10 people
converted out of 33 visitors.
The old website had only 3 conversions out of 37 visitors. Only 8.11% converted here.
Final Results
Old website: 3 conversions out of 37 visitors = 8.11%
New website: 10 conversions out of 33 visitors = 30.3%
The formula for percentage increase is:
Percentage Increase=New Value−Old Value∣Old Value∣×100Percentage Increas
e=∣Old Value∣New Value−Old Value×100
Plugging in your numbers:
30.3−8.118.11×100≈273.7%8.1130.3−8.11×100≈273.7%
So, the new website’s conversion rate is approximately 273.7% higher than the old
website’s conversion rate
Page 3 / 4
Conclusion
With a 273.7% improvement in conversion ratings, we can say with certainty that the website
design changes for RiseVisualMedia.com are having a significantly good impact on conversions.
Page 4 / 4
