Albert Farajian

MasterOfTheMind.com Google & Meta Ads Update MasteroftheMind.com, a live Ft Lauderdale event provider, signed up for Google & Meta ad updates to increase ticket sales. The average profit per ticket is $40 and the average order has 3 tickets for $120 profit per order. Slow sales and high ad costs were making advertising a problem for the company. Albert took control of the ads and in 2-3 weeks’ time testing many formulas to see what works. Although advertising is something that must be updated and polished almost daily, the initial results are already looking great. We are now on the 2nd to 3rd week of advertising. Albert reduced the ad spend to Thursdays, Fridays and Saturdays as these are the optimal days for purchase. (this may change in the future). Many other settings and media were also adjusted. Here are the initial results: Google Ads In the most recent week of optimization on Google Ads, there were 3 orders. With the assumption that each order makes 3 sales at $40 each, that equates to $120 per order x 3 = $360 profit. The cost was only $15 which leaves a net profit of $345 on Google Ads. Meta Ads In the most recent week of optimization on Meta Ads, there have been 4 sales at about $22 cost per sale in the same 3 day period (Thursday to Saturday). At $120 average profit per sale, the overall profit came out to $480 - $88 for ad fees makes the net profit $398. Net Total Profit May 22 – May 24 = $345 Google Ads + $398 = $743 Future Plans Albert has found winning formulas to make strong profits now. If the same average profit was to remain, we would have $743 x 4 = $2972 per month. However, this is only the initial goal. As of now, 7 orders for an average of 21 ticket sales were made. The next goal will be to achieve 15-20 sales per week which is a work in progress. Meanwhile, many adjustments are constantly made to save money as saving money is the same as making money. ROI (Return On Investment) Google Ads ROI Calculation Profit from orders: 3 orders × $120 profit per order = $360  Ad spend: $15  Net profit: $360 – $15 = $345 ROI formula:  ROI=Net ProfitAd Spend×100ROI=Ad SpendNet Profit×100Google Ads ROI= 34515×100=2300%Google Ads ROI=15345×100=2300% Meta Ads ROI Calculation    Profit from orders: 4 orders × $120 profit per order = $480 Ad spend: 4 sales × $22 per sale = $88 Net profit: $480 – $88 = $398 Meta Ads ROI=39888×100≈452.3%Meta Ads ROI=88398×100≈452.3% Combined ROI for Both Platforms    Total profit: $360 (Google) + $480 (Meta) = $840 Total ad spend: $15 (Google) + $88 (Meta) = $103 Total net profit: $840 – $103 = $737 Combined ROI=737103×100≈715.5%Combined ROI=103737×100≈715.5% Summary Table Platform Net Profit Ad Spend ROI Google Ads $345 $15 2300% Meta Ads $398 $88 452.3% Combined $737 $103 715.5% Conclusion MasteroftheMind.com is off to a great start and the future is looking bright. There are many avenues on Google Ads, Meta Ads and beyond to continue to increase sales. This optimization effort will be constantly applied to increase sales to the next goal of 15-20 orders (average 3 tickets per order = 45-60 tickets). Once that goal is reached, the next goal will be 30-40 orders per week (90-120 tickets).