Albert Farajian

Ernest-Brooks.com AB Test Ernest-Brooks.com is a London real estate website looking to increase conversions to improve bottom line results. This is the original control landing page for Ernest-Brooks.com. As we can see, there is a vague headline that doesn’t really state what the site is about and the search bar does not appear unless the user scrolls down. Here is the variable landing page made below. The headline is very clear and tells the users what the site is about and the search bar clearly appears at the bottom since the entire text and search bar were raised. Results The final results is that convers have improved by 29.1% which means 29.1% of people are using the main search. Technically, this is how conversions begin so the more people we have pressing the search, the more conversions we get leading to 29.1% improvements in the webmaster’s bottom line profits on average. The 93%-97% significance rating means that there is a 93%-97% chance that this is NOT based on chance/luck but mathematically proved statistics. Conclusion AB tests are an easy and fast way to improve conversions month after month for the life of the product. A 30% boost in less than 2 weeks time creates wonderful value for this website.