Albert Farajian
$35/hr
Over 20 years of digital advertising, SEO, and AB Testing Experience. (Google Ads, Meta, etc...)
- Reply rate:
- 33.33%
- Availability:
- Part-time (20 hrs/wk)
- Age:
- 47 years old
- Location:
- Aventura, Fl, United States
- Experience:
- 21 years
AB Test - 600% Conversion Imp
Rater8.com Homepage AB Test
Rater8 seeks to improve conversions and has created a 2 nd homepage to test against the
original homepage to see how many more conversions are received. 1 of the main conversion
factors is when people schedule online demos.
Old Homepage (Control A)
New Homepage (Variable B)
Results
Traffic was split approximately 50% to the control and 50% to the variable homepage. The
variable homepage outperformed the control 5 to 1. Only 2 conversions for the control VS 10 for
the variable. The statistical significance is high meaning this is not based on chance and
mathematically backed that the variable homepage is outperforming the control page for
conversions.
