Alan Moore

Alan Moore -• - LinkedIn • Lancaster, SC 29720 Marketing Management Accomplished and results-driven professional with comprehensive experience in leading robust marketing strategies, driving revenue growth, and optimizing media campaigns across diverse platforms to deliver exceptional brand performance. Track record of designing and executing integrated marketing campaigns that elevate brand visibility, engage target audiences, and maximize ROI. Skilled in managing multimillion-dollar media budgets, negotiating high-impact partnerships, and leveraging data-driven insights to refine strategies and optimize performance. Well-versed in driving full-funnel marketing efforts, ensuring alignment with organizational goals, and delivering measurable outcomes across digital and traditional media platforms. Adept at leading cross-functional teams, mentoring staff, and fostering collaboration to achieve business objectives and exceed KPIs. Instrumental in developing and executing innovative D2C strategies, boosting revenue streams, and accelerating business growth. Known for achieving record-breaking ROAS, ensuring consistent brand messaging across channels, and pioneering innovative marketing solutions. Passionate about staying ahead of industry trends, optimizing marketing efforts, and creating sustainable business value through strategic media planning and execution. Areas of Expertise ● Marketing Management ● Business-to-Business ● Business-to-Customers ● Search Engine Marketing ● Conversion Rate Optimization ● Omnichannel Campaigns ● Media Planning & Strategy ● Leadership & Team Management ● Social Media Marketing ● Customer Acquisition & Retention ● Brand Development & Positioning ● Direct-to-Consumer (D2C) Strategies ● KPI Development & Benchmarking ● Paid Search & Social Media Advertising ● Strategic Partnerships & Negotiations Professional Experience Electrolux – Charlotte, NC 2023 — 2024 Media Strategist, North America Designed and executed comprehensive digital media strategies aligned with marketing and sales objectives for Frigidaire and Electrolux across North America. Directed end-to-end in-house media planning, buying, and optimization processes. Collaborated with media outlets and partners to achieve business objectives, including negotiating contracts and managing strategic relationships. Oversaw campaigns across leading platforms such as Google, YouTube, Pinterest, Meta, Hulu, Disney+, Walmart, Wayfair, Lowe’s, and The Home Depot. Refined media recommendations by partnering with vendors and industry experts. Established KPI benchmarks across all media platforms by consolidating and analyzing two years of data. Uncover percentage of revenue driven via multiple sources of paid media. Collaborated with activation teams to monitor campaign performance and implement optimization strategies. Resolved campaign challenges and introduced innovative tactics through test-and-learn initiatives. Highlighted campaign performance and brand lift study outcomes by preparing and delivering monthly business reviews (MBRs) to senior marketing leadership. Orchestrated tactical media plans for $40M annual budget by leveraging analytics, reporting tools, marketing mix models, and platform insights. ● Achieved a 220% ROAS within the first few months of launching a D2C website, demonstrating significant performance growth from a baseline of near 100% ROAS throughout 2023. ● Delivered North American record-breaking 212% ROAS for paid search in May 2024 for Frigidaire. ● Accomplished 3% awareness lift on YouTube via CTV by directing messaging strategies tailored for platform. ● ● ● ● Used tools like Vivvix, iSpot.TV, and Similarweb to benchmark competitive spending and tactics against Electrolux media efforts. Pioneered D2C strategy that generated over $1M in monthly attributable revenue from paid media in 2024, following D2C launch in early 2023. Boosted conversion rates from 1.07% to 1.86% by transitioning social media advertising tactics from traffic objectives to add-to-cart strategies. Achieved record Kantar Awareness (29.8%) and consideration (27.3%) levels for laundry products by strategizing fullfunnel campaign for Electrolux Laundry. ● Increased Electrolux Laundry’s attributable paid media revenue to over $500K for two consecutive months and secured over 500M impressions through strategic media execution. Wray Ward – Charlotte, NC Integrated Media Senior Strategist 2021 — 2023 Ensured alignment with client objectives by designing and implementing comprehensive media strategies across online and offline platforms. Led internal media brand teams in developing, presenting, and executing media plans with minimal oversight. ● ● ● ● ● Amplified impact of client messaging priorities by identifying and targeting optimal audience segments. Drove significant brand lift and revenue-generating lead acquisition by spearheading strategic development and execution of integrated traditional and digital media campaigns for billion-dollar enterprises. Developed and executed $2M+ media strategies for Fortune 500 clients including Sherwin Williams, Sunbelt Rentals, and Sealed Air. Led a media campaign that successfully introduced Sherwin Williams to a new B2B audience, reaching over 100K Hispanic painters aspiring to become business owners. Conducted in-depth competitive advertising analyses using Vivix and other tools, providing actionable insights to support successful new business initiatives. iVelocity Marketing – Remote Senior Ad Operations Manager 2021 Directed comprehensive social media strategies for iVelocity Marketing and Jairus micromarketing clients, focusing on the healthcare sector. Delivered tailored full-funnel marketing solutions for a diverse client base, including medical practices, healthcare companies, and health technology firms. ● Secured high-profile leads by orchestrating and optimizing marketing campaigns for large healthcare organizations. ● Achieved strategic objectives by supervising internal team members and collaborating closely with clients. ● Designed/executed targeted campaigns for medical practices, driving patient acquisition through data-driven strategies. ● Managed and coached team of media buyers, providing guidance on campaign optimization, exploration of new platforms, and attainment of performance goals. The Prosper Group – Remote Ad Operations Manager 2016 — 2020 Managed all facets of ad operations for a diverse portfolio of high-profile political clients, driving key objectives, such as fundraising, lead generation, brand awareness, and audience growth. Delivered impactful digital strategies to optimize performance and elevate client outcomes. Produced daily multimedia content, including articles, videos, and social media posts by conceptualizing and launching two news website brands. ● Directed ad spend exceeding $2M, achieving measurable results. ● Produced 5,000+ pieces of content for a news website, driving monthly web traffic from 0 to 500K in under six months. ● Built robust audience base from zero to 870K Facebook fans and generated hundreds of thousands of monthly page views. ● ● Played a pivotal role in launching the company's fundraising division in 2019, leveraging advanced Facebook tactics and pixel utilization to secure significant contributions for clients. Served as in-house authority on direct response advertising, advising leadership on cost-reduction strategies and optimizing conversion rates through platforms like Unbounce. Media Research Center – Reston, VA Assistant Director of Marketing 2015 — 2016 Led dynamic marketing team, driving transparency in donor communications and fostering cross-functional collaboration. Ensured consistent delivery of high-impact social media content, analytics, and donor reporting by managing and mentoring team of two digital marketers. ● ● Enhanced prospect engagement and achieved significant fundraising and revenue growth by executing strategies. Orchestrated social media strategy and execution for six news websites, achieving 226M weekly impressions, a Facebook reach of 17M weekly, an average of 432K daily website visits, and 17M monthly page views. Townhall Media – Dulles, VA Executive Director of Operations 2010 — 2015 Oversaw daily operations for a network of high-traffic websites generating approximately 50 million monthly impressions and a subscription-based magazine with a substantial readership. Directed strategic initiatives and managed cross-functional teams to optimize performance and expand audience engagement. ● ● ● Led a senior team of five direct reports, driving operational excellence and fostering collaboration across departments. Managed an annual marketing budget exceeding $1M, achieving 600k subscriber increase in email newsletter distribution. Streamlined operations for digital platforms, enhancing user engagement and sustaining the growth of a prominent online media presence. Education MA: Communication, George Mason University – Fairfax, VA BA: Political Science, Minor: Leadership, Christopher Newport University - Newport News, VA Technical Skills Advertising Platforms: Meta Ads, Google Ads (YouTube), YTTV, Hulu, Simulmedia, Discovery, Review.com, Twitter Ads, Snapchat Ads, LinkedIn Ads, Reddit Ads, Pinterest Ads, Rumble, TikTok Ads, Microsoft Advertising, Amazon Ads, Adobe Advertising Cloud, Trade Pubs, Wayfair, The Home Depot (PromoteIQ), Lowes, The Trade Desk Data Management: LiveRamp, Google Tag Manager, Google Merchant Center, Google My Business, Google Data Studio, Google Search Console, Anedot, i360, Unbounce, Monday.com, Accelo, Slack, Zoom, Buffer, Hootsuite, Shopify, Vivvix, Mediatool, Lately, ChatGPT, Nielsen Commspoint Influence, MRI-Simmons, Comscore, Quickbooks, Looker Studio, iSpot.tv. Software: Windows, Android, iOS, MacOS, MS Office, MS PowerPoint, MS Excel, Google Sheets, Google Docs, Canva, Dropfunnels, Clickfunnels, WordPress, Aweber, Mailchimp, Stripe, PayPal, Meet Alfred, Basic HTML, Taplio, ChatGPT, Invideo AI, Basecamp, vidIQ