Alan Kennedy

ALAN KENNEDY PRODUCT DESIGNER Rochester, MN • - •-4 https://www.alankennedyportfolio.com https://www.linkedin.com/in/alan-kennedy-user-experience-designer/ Developed innovative and effective data-driven user experience design solutions that boosted company revenue by 20%. Dedicated team leader and individual contributor on 3 to 7 person Agile teams that reached a 60% increase in quantifiable project ROI. Established progressive outward-in product solutions and user advocacy research techniques, which expanded product usability and bolstered user engagement by 65%. PROFESSIONAL EXPERIENCE Freelance • Rochester, Minnesota (Remote) • Product Designer • 2023 - Current Accelerated product evolution for small businesses via UX/UI enhancements, achieving a 20% elevation in user interaction metrics and a 15% climb in positive brand sentiment scores. • Executed design strategies that streamlined user flows and enhanced information accessibility across client platforms, contributing to a 20% boost in user engagement and positive feedback from client stakeholders. • Mined product usage data to identify and resolve usability bottlenecks, which multiplied user satisfaction scores by 40% and drove a 25% rise in daily/monthly active users. Tenerity LLC. • Stamford, Connecticut & London, UK (Remote) • Lead UX/UI Designer • 2021 - 2023 Orchestrated UX/UI product design for loyalty, fintech, and data protection solutions for US and international clients, cultivating positive user engagement that expanded revenue streams by 18%. • Steered 4 major design projects, implementing user-centered design principles that revitalized user engagement metrics by 50% and upgraded user adoption of key loyalty features. • Analyzed user behavioral data, interviews, and surveys to discover key insights that influenced design updates, boosting product satisfaction scores by 60% and improving loyalty program features. • Spearheaded prototyping for Tenerity’s user testing and implementation. Contributed to design sprints that upgraded Tenerity’s commodity applications and inflated real-world user interactions by 80%. Visible Unity • Dallas, Texas (Remote) • UX/UI Designer and Art Director • 2020 - 2023 Revitalized a non-profit’s brand identity through user-focused design, increasing website traffic by 40% and social media engagement by 60% within six months of implementation, leading to increased donations. • Curated remote feedback sessions from 15+ stakeholders and users that clarified the product vision, ensuring alignment with intended goals and boosting user satisfaction ratings by 25%. • Coordinated remotely with Front-end developers and staff to relaunch the Visible Unity website using UX/UI prototyping strategies to maximize web traffic by 70%. Apps Associates • Acton, Massachusetts & India (Remote) • Contract UX/UI Designer • 2020 Revamped design on the Aspentech University training website to expand user certifications and website engagement by 60%. • Translated business objectives into polished, user-centered and intuitive designs in a Salesforce / SaaS environment using UX/UI design strategies that expanded student sign-ups by 80%. • Instituted agile methods for UX/UI prototyping, leading to a 30% reduction in design iterations and restructured final product hand-offs, resulting in escalated developer efficiency. Poly-Tex Inc. • Castle Rock, Minnesota • Art Director and UX/UI Designer • 2011 - 2019 UX/UI Designer -) Art Director (2011 - 2015) Instituted creative projects in support of marketing and sales channels that improved revenue by 50% for a national manufacturer of commercial and retail greenhouses and commercial solar canopy projects. • Executed the company’s solar canopy website launch managing junior UI designers implementing Adobe XD and Adobe software, which achieved 50% in new clients. • Supervised a complete website overhaul via a mobile-first design thinking strategy, remodeling key landing pages, evolving mobile responsiveness, which refined customer conversions by 30%. CERTIFICATIONS Interaction Design Foundation • UI Design Patterns for Successful Software Interaction Design Foundation • Conducting Usability Testing Interaction Design Foundation • Mobile User Experience (UX) Design Interaction Design Foundation • Become a UX Designer from Scratch EDUCATION Bachelor of Fine Arts – Visual Communication Design • University of North Texas • Denton, Texas SKILLS UX/UI Design: User Interface Design, User Experience Design, Interaction Design, Responsive Design, Mobile Design, Design Systems, Strategic Thinking, Visual Design Principles, Information Architecture, Visual Hierarchy, Wireframing, Typography, Color Theory UX Research & Analytics: Usability Testing, Quantitative Research, Qualitative Research, Data Visualization, SEO Audits, Google and Adobe Analytics, Journey Mapping, Persona Development, User Flows Design Software: Figma, FigJam, Sketch, Axure RP, Miro, Zeplin, Adobe XD, Adobe Creative Cloud Software, Optimal Workshop, usertesting.com, Pendo, HTML, CSS, Maze, Lucidchart, Balsamiq, Proto.io Project Management: Agile Project Management, Scrum, Stakeholder Management, Design Sprints, UX Workshops, Jira, Slack, Confluence AI Tools: Uizard, UX Pilot, Chat GPT, Miro Assist, Grammarly