Akshata

AKSHATA B Sales & Marketing Professional ABOUT CONTACT -- Bona Vista Apartment, Tower A marketing professional with over 4 years experience, I have worked on sales and marketing strategies, launch of retail stores and social media marketing plannning and execution. With some amount of experience also in product development and customer service. A team player and adaptive, with experience working cross functional also. Believe in Innovative and result-oriented working. 2, House #801, Jl. Bona Vista Raya, RT. 10/JW.6, Lb.Bulus, CORE COMPETENCIES Cilandak, Kota Jakarta Selatan, DKI Jakarta 12440 Product marketing - Offline & Digital Social Media Strategies Competitive Analysis Team Management Brand Strategy Product Launch & Management Business Development Design (Marketing materials ideation) Marketing Communications EDUCATION BACHELOR OF ENGINEERING: Content Development & marketing INTERNSHIP & FREELANCE BIOTECHNOLOGY 2011 BMS College Of Engineering, Bangalore, India CERTIFICATIONS Retail Management Advanced Social Media FREELANCE PUBLICIST/MARKETER Radhika Nathan(Author) | Mar 2015 - Present Social Media marketing - Facebook PR & Events - Book Launch/Talk Show/Interviews/Reviews. End to end management Communications across channel - Creatives and copywriting DIGITAL MARKETING INTERN Women's Web(Online Publication) | May 2016 - Jul 2016 Content writing for the website - around women SOCIAL Digital marketing communication and ideation to increase interaction. EXPERIENCE OTHERS Blogging Author in www.womensweb.in Owner & Author on OpinionatedMua.com MARKETING MANAGER Gomalon Technology Ventures Pvt.Ltd | Jul 2016 - Nov 2016 Strategise and plan the marketing activities for the quarter - ATL & BTL Campaigns Work with Digital team to plan and execute strategies Liaise with other teams(Technology & Operations) to ensure smooth execution of marketing plans with maximum results. ACHIEVEMENTS Partnership & Alliances - To improve reach, increase customer acquisition Content Marketing - Copywriting for ads, blogs etc to drive traffic to website Social Media Marketing - Organic and Paid reach and conversions 100 affiliates added in 6 SEO & UI - Working closely with Technology team months at Zing Club 25 coupon partners inducted in 2 weeks at Zing Club ASSISTANT MANAGER - MARKETING COMMUNICATIONS Strata Retail & Technology Ventures Pvt.Ltd | Mar 2014 - April 2016 Promoted in 8 months at • Develop creative briefs and design concepts from concept to completion. Base the Zing Club communications on the TG and requirement, for maximum results. Complete Change over in • Audience promotions and advertising for all the brands/products under the marketing communications company- JustBooks, Eardrums. to make it relevant & • Assist franchisee in the marketing and promotional campaign requirements. innovative at JustBooks • Initiate and manage partner and third party promotions at JustBooks. Headed the Operations • Manage BookTalk at JustBooks- an author promo program, events management as team at JusBooks and an engagement program for the authors to connect with their readers. Conduct increased the Order interviews to create content to be used for digital marketing. completion rate to 90%. • Responsible for managing the complete marketing (offline & online) along with Successful Product launch - Operations for the Door Delivery at JustBooks. Couple Spa, goAyurveda at • Handling the launches of various stores across cities – offline and online launch Gomalon handling vendor management and budgets for the same. Innovative Marketing campaign - 'Spatember' at Gomalon resulting in ASSOCIATE RELATIONSHIP MANAGER &BUSINESS DEVELOPMENT MANAGER increase of ticket value. Zing Travel & Lifestyle Club Pvt.Ltd | Feb 2013 - Jan 2014 13 affiliates on board in 3 Lead generation, lead management and nurturing followed by closure of affiliation months resulted in Plan approaches and prepare pitch as per requirements and customize accordingly increased traffic and for various clients. Enhancing the existing business relationships by offering new customer acquisition at products and services. Build relationships by offering new products and services Gomalon. and also consult the clients to widen their marketing horizons. Strategise, conceptualize and organize membership drives through different channels(Corporate, Colleges and other events) INTERESTS Travel Reading Books Volunteering at NGO Acquiring coupon partners for the company. Head and handle the ‘Gratification Partner Project’with affiliations across online and offline partners in various sectors Part of the Core team- Marketing & business development strategiesexpansion/sales/membership drives Copywriting for website, campaign mails and preparation of business proposals and presentations LANGUAGES KNOWN MARKETING EXECUTIVE Cormorant India Pvt.Ltd | Sept 2012 - Jan 2013 English - Proficient Brand and Market promotions in the Retail industry through coupon distribution Bahasa - Beginner Providing ATL promotions through third party partners such as Multiplexes, Coaching Centres and Hypermarkets to reach out to TG, based on brand requirements Planning and providing loyalty solutions to clients based on requirements and market analysis Responsible for a ‘Point of Distribution’ and working with vendor and the clients for a suitable advertising solution with negotiation and possible market plans. ASSOCIATE SOFTWARE ENGINEER Accenture Services Pvt.Ltd | Aug 2011 - Jul 2012 Trained in SAP ABAP language and worked for ‘FIAT’ project as support to fix bugs and functionalities. RECOMMENDATION LETTER by Sundar Rajan CEO/Co-Founder of JustBooks (Strata Retail & Technology Pvt.Ltd) RECOMMENDATION LETTER by Radhika Nathan Author of 'The Mute Anklet' & 'A Time To Burnish' RECOMMENDATION LETTER by Ritu Sisodia Head of Marketing at Gomalon Technology Ventures Pvt.Ltd