Akshata Desai

AKSHATA DESAI Email:-| Phone:- | LinkedIn: linkedin.com/in/akshata-desai-mba-58a14297/ Address: North York, ON M3A 0A7 PROFESSIONAL SUMMARY Results-driven marketing professional with an MBA in Marketing and a B.E. in Information Technology, backed by certifications in Google Analytics, SEO, and Digital Marketing. Brings 5+ years of proven expertise in email campaign strategy, audience segmentation, and A/B testing to optimize engagement and conversion rates. Skilled in marketing automation platforms, KPI tracking, and budget management, with a strong record of achieving campaign objectives through data-driven insights and cross-functional collaboration. CORE SKILLS • Time Management • Data Analysis & KPI Reporting • Attention to Detail • CRM Management • Problem-solving Skills • Customer Success • Communication • Project Management • Computer Skills • Cross-functional Collaboration ______________________________________________________________________________ EDUCATION Master of Business Administration (MBA) University Canada West, Canada 2024 Bachelor of Engineering (B.E.) Information Technology | Goa College of Engineering, India 2016 PROFESSIONAL EXPERIENCE Customer Service Supervisor Arkee’s No Frills, BC. • • • Handled customer queries and inquiries resolving complex issues regarding refunds, exchanged and store policies and offers. Worked closely with internal and external stakeholders, while achieving overall customer satisfaction Collaborated with team members in the weekly meetings. Digital Marketing Plan Developer Huntington Society of Canada, ON • • • • (03/2018 - 04/2023) Delivered bulk email campaigns and customized advertising solutions for clients. Coordinated with clients to create tailored marketing emails. Managed components of email marketing and met monthly advertising targets. Tested content to maximize click-through rates (CTR). CERTIFICATIONS • • • • • (04/2024 - 06/2024) Researched paid and organic media strategies, contributing to procurement and vendor selection for market entry campaigns. Assisted in budget alignment, milestone tracking, and vendor performance assessment. Lead Engineer - Digital Marketing Hectranet, Goa, India • • • • (07/2024-09/2024) Designed media plans aligned with engagement KPIs, leveraging web and social analytics. Collaborated with internal teams and vendors to ensure service quality and on-time deliverables. Supported budget planning and procurement coordination for marketing services. Marketing Plan Developer Buyer Folio, Montreal, QC • (09/2023-07/2025) Certified Digital Marketing Associate - Digital Marketing Institute Google Analytics for Beginners - Google Analytics Academy SEO Fundamentals - SEMrush Academy Email Marketing Certified - HubSpot Academy Social Media Simulation - Stukent Certified • WordPress & Shopify Development - Coursera