Akshat Saxena

AS AKSHAT SAXENA PRODUCT MARKETING SPECIALIST - CAREER OBJECTIVE Experienced and energetic Product Marketing Specialist with over seven years of experience effectively managing marketing projects from conception to completion. Adept in using digital marketing platforms to increase sales and overall company productivity. Experienced in preparing and overseeing digital marketing and social media marketing campaigns, resulting in an increase in partner relations for the company. Adept in monitoring and reporting marketing objectives, to maintain necessary internal communications within the company. Seeking to leverage my strong marketing skills to build unique market presence in the next company I joined. CORE COMPETENCIES • • • • • • • • • • • • • Product Marketing Digital Marketing Email Marketing Influencer Marketing Social Media Management Operations Sales Affiliate Marketing Facebook Ads Instagram Ads Twitter Ads Mailchimp Canva EDUCATION High School - Science St Anselm’s| May, 1996 – May, 2009 Bhilwara, Rajasthan. - PROFESSIONAL EXPERIENCE Product Marketing Specialist Dec 2015 – Present VEBBLER Photo sharing app which enable users to choose the sharing options between public and private. It’s a combination of Instagram with WhatsApp Groups by use case. Achieved around 2 million downloads. • Launched the first version using pre launch referral campaigns among Instagram influencers, college Students and social media sharing • Created and led SEO strategies which increase traffic flow • Developed email marketing strategies to collect around 25,000 early signup emails for the application • Use the vast network of ad networks and affiliate marketing and worked on the types of inventories • Active in communities and always doing networking to keep the buzz of Vebbler active in market • Working regularly with Social Media Ads (Fb, Instagram, Twitter, etc) • Helped them getting 2 million downloads worldwide. Co Founder Mar 2015 – Dec 2015 GOMEDIGO Mobile app for the need of medicines delivery for home. Offered medicine delivery, on-call health consultation, and ambulance on call service. • Launched the product successfully by collecting the database of monthly intake of medicines in a local area using college interns • Catered around 1000 customers in 6 month’s time • Created engaging Social Media Campaigns to develop an influence about the benefits of buying medicines online • Provided clear documentation and technical support to the end users Co Founder Jun 2013 – Dec 2015 NEXOVE IT SOLUTIONS PVT LTD Nexove was a Digital Marketing Agency, which has 200+ collaborating clients around the world including India, Canada, Japan, Australia, etc . Assisted with developing websites, mobile apps and social media marketing for the clients of Nexove • Increased domestic and international clients base by using networking skills and community building activities online • Optimised website as per Search Engine algorithms at that time using SEO tactics and started receiving International Queries through Contact Us Page as well • Launched Websites with pre launch strategies like Campus Marketing using influential students in colleges and creating a buzz around client’s products and services PROFESSIONAL EXPERIENCE (ctd.) Product Marketing Consultant (Remote & Freelance) Nov, 2018 – Feb, 2019 HERCULES SEZC Collaborated with US-based company Hercules and assisted with launch their blockchain based supply chain software. Since blockchain and crypto-based paid marketing is banned, managed • Organic social media engagements • E-mail marketing • Influencer outreach campaigns These actions strengthened relationships with vendors by an early start with some great tie-ups and deals with multinational companies in the USA Product Marketing Consultant (Remote & Freelance) Jan, 2019 – May, 2019 ANTHEM GOLD Gold-based cryptocurrency called AGLD. Since blockchain and crypto-based paid marketing is banned I took care of organic social media engagements, email marketing, and influencer outreach campaigns. • Main focus was to get more stakeholders in the company Product Marketing Consultant (Remote & Freelance) Mar, 2019 – May, 2019 GREEN APP Collaborated with a Dubai based grocery app called Green App and increased sales and downloads with highly effective marketing optimizations, achieved within 4 weeks • 4k Downloads • 1000 orders in 4 weeks • Ad spent of $1500 a month • $50 average order sale price • Became trending app in UAE Product Marketing Consultant (Remote & Freelance) THE WHATCH Sep, 2018 – Apr, 2019 Product Marketing Consultant (Remote & Freelance) 3 CUBS MARKETING Jan, 2018 – Jan, 2019 REFERENCES Available upon request