Akash Kumar

Akash Gengara 1823, Dwarkapuri,​ ​Indore (MP) Contact No: - E-mail:-SUMMARY: An accomplished Internet marketing professional with extensive experience in bringing cutting-edge technology to client projects and provide value addition to the organization’s services that will provide exposure to a broad range of responsibilities. PROFESSIONAL EXPERIENCE: Currently working at Immersive Infotech Pvt. Ltd. as a SEO Team Lead from ​June 2015​. Worked at India Infotech Pvt. Ltd.​ from​ Aug 2014 to June 2015 ​ as a Senior SEO Executive,​ WideVision Web Solutions Pvt. Ltd.​ from ​Oct 2012 to Dec 2013​ as a Senior SEO Executive and ​Empexus​ ​Solutions Pvt. Ltd​ from ​January 2013 to Aug 2014​ as a Senior SEO Executive. Responsible for managing the complete SEO process for running clients. Lead a team for implementing full organic SEO. KEY RESPONSIBILITIES​: Guidance and training to team members with a goal to make each member self efficient and execute independently. Responsible for day to day work assignments to team members and monitoring campaign execution. Coordinate with other concerned professionals for modifications on the website for designing, coding and other related issues. KEY FUNCTIONAL AREAS: Design campaign strategy, define key performance indicators and manage execution of campaigns for in-house and client websites. Have been following an extensively researched working strategy with the team members for SEO campaigns. The process includes: ➢ Site Review and recommendations: Review websites for possible errors that makes them unfavorable to search engines and recommend possible modifications to make them search engine friendly. ➢ Competitor analysis: Analyze and conduct web research on competitor sites and determine the future course of action to rank at higher positions in SERPs. ➢ Keyword Research: Perform keyword research to suggest effective keyword phrases for new sites after going through the sites’ practice/functional areas, key terms and geographic areas for generating ➢ ➢ ➢ ➢ ➢ effective keyword phrases for the website. On-Page Optimization: Work for on-page optimization that includes robots.txt file configuration, checking Canonical issues and redirection issues with .htaccess file, XML Sitemap generation, image ALT-Tags, Header Tag optimization, Broken link issue, Rectification HTML and CSS validation errors, Content optimization and modification, Navigation structure (Breadcrumb Navigation), Page-Footer, Resource pages and other technical issues. Meta-tag Definition: Perform meta-tag creation for new sites as well as modify for lower ranked sites. Social Media Optimization: Increase site's popularity through social media optimization. Use social bookmarking, ontopic forum submission, social networking sites such as Twitter, Facebook, MySpace etc. Google Analytics and Google Webmaster Tools: Submission of websites in Google webmaster tools and Google analytics for monitoring traffic and visitor trends to the website, finding other errors on the site.​ I am Google Analytics And Google Adword Certified. Report Generation and Submission: Track, analyze and generate reports on effectiveness of ongoing marketing programs. TOOLS USED: ➢ Keyword Generator:​ For generating appropriate keyword phrases for a website ➢ Word tracker & Keywordspy:​ For suggesting keywords on the basis of current popularity and predicted search counts of specific keywords. Google Keyword Generator Tools: ​For keyword research and analysis on the basis of competition, current search volumes and search results. Dreamweaver:​ For updating meta-details and contents as well as other designing issues TECHNICAL SKILLS: Operating Systems: ​Windows 98/Me/2000/XP/2007, Linux Web Application software: ​Dreamweaver, CuteFTP, Wordpress. SEO Project Profile Completed more than 500 Projects. EDUCATIONAL QUALIFICATION: BSc (Bio technology with Comp. Sci.), Indore (DAVV, Indore) Higher Secondary with 62% from M.P. Board. PERSONAL DETAILS: Father’s Name: Mr. Chetandas Gengara Languages Known: ​English and Hindi (Read, write, Speak) Permanent Address: MIG-218, Meghdoot Nagar, Mandsaur MP-456001 PERSONAL SKILLS: Proven ability to conduct accurate analysis, solve problems, assess technical capabilities, conduct strategic planning, build and motivate teams, and manage projects. DECLARATION: I hereby declare that all the information which is described above is true as per my knowledge. I can verify all the information mentioned above with original documents. Place: Indore Date: ​Akash Gengara