Over the past nine years, I have honed my creative and management skills across various digital platforms, including websites, blogs, and social media. I have successfully executed content strategies through effective storytelling to boost audience engagement and generate measurable results.
I covered sports for India's mainstream media organizations like NDTV, India TV, The Statesman (newspaper), and News18 in the first five years of my career, during which I demonstrated my reporting, interviewing, copywriting, and editing skills. I also worked with the country's largest trekking organization, Indiahikes, as an SEO specialist. I was responsible for writing, editing, and reworking published articles/trek pages to make them SEO-friendly.
Currently, I am working for OrKra's ProfitMagik, a UK-based digital ad service, as a content marketing manager. I am responsible for research, content writing, content marketing, content promotion, social media marketing, and SEO amongst other traffic generation tasks. I also use AI tools to create and promote content for blog posts, social media, link-building, and guest posts.
As a freelancer, I've worked on various writing and editing projects. I have written news reports, SEO articles, research-based features, long-form articles, beauty, relationship, and lifestyle content, and book summaries for my clients.