Akanji Johnson

JOHNSON AKANJI Digital Marketing Expert (Specializations: Email Marketing, Website Design, Facebook Ads Expert, Marketing Automations Specialist, Video Editor, AI Video Generation Expert)-| Portfolio 1 | Portfolio 2 | - PROFILE SUMMARY Results-driven Digital Marketing Expert with 4+ years of experience in email marketing, website design, paid advertising, and social media marketing with proven track record of designing and executing marketing campaigns that drive measurable business results, including 95% increases in email open rates and significant improvements in customer acquisition. Expert in leveraging automation tools, analytics, and high-impact creative to boost conversions and brand growth. KEY ACHIEVEMENTS · Generated 2,000+ leads and boosted CTR by 45% through hyper-targeted Facebook Ads for Dream Station, focusing on interest-based audiences and retargeting. · Increased email open rates by 95% and improved deliverability for Dream Studio through advanced email segmentation and copy optimization. · Designed and optimized 3 brand websites, resulting in a 30% drop in bounce rates and enhanced user experience. · Produced and edited scroll-stopping video content for Facebook, YouTube, and Instagram that increased customer engagement by 60%, boosted follower count, and drove higher subscription rates. PROFESSIONAL WORK EXPERIENCE Lead Marketing Manager & Website Designer · Mixedmotions113 Dance Studio (USA) — 2022–Present · Built and launched the brand’s SEO-optimized website, improving search visibility and increasing organic traffic by 40%. · Managed all marketing efforts, including social media campaigns, ads, and email marketing. · Designed and implemented lead generation campaigns that increased sign-ups by 50%. · Coordinated marketing efforts that helped secure sponsorships and funding. Email Marketing Expert Dream Studio —- · Developed and executed email campaigns using Mailchimp and ActiveCampaign. · Solved inbox deliverability issues and increased open rates by 95%. · Created compelling CTAs, automated workflows, and segmentation to improve conversion by 28%. Facebook Ad Strategist (Remote) Dream Station —- · Designed and launched paid advertising campaigns tailored to specific audience segments. · Set up Meta Business Manager and optimized Ad accounts for performance. · Analyzed performance using KPIs and dashboards to improve ad ROI continuously. SKILLS Website Design | Email Marketing | Email Automations | Facebook & Google Ads Setup | Ads Creative Design | Copywriting | Video Editing | Social Media Mgt. | Ai Video and Website Generation TOOLS & PLATFORM MASTERY: Email Marketing Platforms: Mailchimp, ActiveCampaign, Aweber, Getresponse etc. Sales Funnel Platforms: Clickfunnels, Gohighlevel, Unbounce etc. Website Design: Wordpress, Wix, Framer Video Editing: Adobe Premiere Pro, Camtasia, Capcut, Canva AI Video Generation Tools: Synthesia, Heygen, VEO3, Creatomate, Invideo etc. Meta ads: Meta Ads Manager, Google Ads AI Platforms: Chatgpt, Deepseek, Grok Project Management Software: Trello, Slack, Monday etc. Design Tools: Canva & Photoshop SOFT SKILLS Problem-solving | Attention to Detail | Teamwork | Time Management | Emotional Intelligence CERTIFICATIONS Klaviyo Deliverability Certificate (https://verify.skilljar.com/c/zdh3r54dbs7v) Email Marketing Institute: (https://www.emarketinginstitute.org/certificate/email-marketing-course-and-certification-free-johnson-ol uwatobi-akanji/) EDUCATION Obafemi Awolowo University — B.A. of Fine Arts- | CGPA: 4.3/5.0 LANGUAGES English (Fluent) | Yoruba (Fluent)