Akaamke Usani Onen Egbe

AKAAMKE USANI ONEN-EGBE PEOPLE, BRANDS, COMMUNITY- LINKEDIN PORTFOLIO - SKILLS Creativity, Storytelling, Copywriting, Effective Communication, Problem Solving, Agile, Brand & Digital Strategy, Social Media, Leadership, Experience Curation,Collaboration, Research, Presentations, SEO TOOLS/SOFTWARE Canva, Asana, Trello, Gmail, Excel, Powerpoint, Brand24, Hootsuite, Mailchimp, Brevo, Yoast, MozBar, Gantt Chart, Flow Chart, RACI Chart, Community Playbook, Content Calendar IMPACT & EXPERIENCE Independent Marketing Manager & Strategist (remote) January, 2022 - Present I developed brand profiles, coordinated audience research, managed teams and implemented strategies for music marketing campaigns and promotions that enhanced Artist visibility and Brand connection to diverse audience segments. I achieved and surpassed streaming milestones for Artists across all platforms within the campaign timeline. I have achieved more than- in digital marketing streams across releases Talent Manager for Sirious Music Group (An Indie Producer) January, 2022 - Present I manage the team to create a unique brand profile, digital strategy and roadmap for SIRIBEATZ a young Ghanaian producer, connecting his sound and style to community segments through media, music, and lifestyle partnerships that enhance his visibility and Brand connection to them. I manage the music catalog, partnerships, teams and marketing of SIRIBEATZ an impactful music producer from Ghana. Together we have achieved more than- production streams across all credits and a Top 40 UK Entry for production credits on “Belly of tha East”. (Freelance) Remote Sales Development Representative & Closer February, 2024 - Present I have earned more than $5000 in sales and partnerships through telesales, Appointment Setting & remote Closing Crux Global Ghana (Hybrid) TRADE MARKETING MANAGER January, 2023 - June, 2024 I developed and pitched trade marketing assets B2B and B2C achieving collaboration and crosspromotion, creating awareness and keeping stakeholders informed through email newsletters. Managing relationships and communication channels for stakeholder impact. I managed the Creative team to deliver on-brand marketing assets for activations and promotions alongside managing Music Playlists for YFM Ghana that improved ecosystem visibility, digital traction and music engagement and airplay. SOCIAL MEDIA MANAGER I developed connective digital media strategies and content that enhanced audience engagement, increased the brand reach, and yielded partnerships with new audience segments for the brand. I analyzed charts and platform data to create impactful digital campaign rollouts and activations for music releases and digital engagement campaigns that surpassed 1,000,000 streams across platforms. I set up and managed a Google Business profile for the brand increasing its digital visibility and positioning it as an industry leader within the Ghanaian creative industry generating positive reviews and engagements. AKAAMKE USANI ONEN-EGBE PEOPLE, BRANDS, COMMUNITY- LINKEDIN PORTFOLIO - SKILLS Creativity, Storytelling, Copywriting, Effective Communication, Problem Solving, Agile, Brand & Digital Strategy, Social Media, Leadership, People, Team Leadership, Collaboration, Research, Presentations, SEO TOOLS/SOFTWARE Canva, Asana, Trello, Gmail, Excel, Powerpoint, Brand24, Hootsuite, Mailchimp, Brevo, Yoast, MozBar, Gantt Chart, Flow Chart, RACI Chart, Community Playbook, Content Calendar IMPACT & EXPERIENCE Pooz, France (Remote) COMMUNITY & SOCIAL MEDIA MANAGER August, 2021 - July, 2023 I achieved effective storytelling and community engagement through content planning, digital rollout, leadership support, effective communication and design thinking. I enhanced brand awareness and increased signups for app tests in English especially in Nigeria at the time to more than 80% users. I negotiated partnerships and procurement deals with African Creators that generated revenue for them and established business and brand impact for the POOZ team. July, 2021 - November, 2021 Music Business Academy for Africa, Lagos (Internship) ARTIST MANAGER July - August I developed and managed the Artist's brand profile, goals , roadmap and KPIs for success with my team. I managed, Communicated and Implemented Brand Strategy for the Artist showing a roadmap to his brand success. ARTIST LIAISON & MARKETING LEAD September - November I developed and managed the Artist’ brand profile, goals and KPIs for success. I managed the marketing team to creating digital rollout calendars and content plans for music releases generating more than 120000 streams across all platforms at the time and establishing success for the 2021 cohort. . Events & Experience Curations BRAND MANAGER FOR EXPLORE UMOR ‘23 2014 - Present August, 2023 I curated and planned this cross-cultural tour during the Leboku Festival in Ugep, Nigeria drawing signups from across the country and campuses; generating local revenue and enhancing cultural impact. During this cross-cultural experience during the Leboku Festival in Ugep, tourists, guests explored historic and natural sites and connected engaging in conversations for local development. CRUX GLOBAL & AFROFUTURE CREATIVE INDUSTRY MIXER December,2023 I pitched the idea of a ‘Creative Industry Mixer’ to my team at Crux Global, and partnered with the AfroFuture team to plan and host this experience, with more than five hundred hundred digital signups. I hosted the event that evening and through thinking, I delivered an experience that allowed for the flow of conversation, connection and collaboration among Ghana’s creative professionals and foreign professional guests who had come to Ghana for vacation that December. A huge success! AKAAMKE USANI ONEN-EGBE PEOPLE, BRANDS, COMMUNITY LINKEDIN PORTFOLIO -- SKILLS Creativity, Storytelling, Copywriting, Effective Communication, Problem Solving, Agile, Brand & Digital Strategy, Social Media, Leadership, People, Team Leadership, Collaboration, Research, Presentations, SEO TOOLS/SOFTWARE Canva, Asana, Trello, Gmail, Excel, Powerpoint, Brand24, Hootsuite, Mailchimp, Brevo, Yoast, MozBar, Gantt Chart, Flow Chart, RACI Chart, Community Playbook, Content Calendar IMPACT & EXPERIENCE COMMUNITY MANAGER AT THE UMOR BRIDGE IN NIGERIA August 2020 - 2023 This is a Creative and Socially curious community of young creatives and entrepreneurs I manage and innovate strategies with for youth engagement, creative development and impactful socio-economic ideals that help the growth of Ugep - our home community. I curated and led my friends to plan this Annual Creative Arts experience connecting young Indigenous talent to public patronage, potential investors and other opportunities for growth and development. TEAM LEADER AT THE UGEP FESTIVAL OF ARTS & CULTURE 2020 August, 2022 I curated this cultural experience together with the Yakurr Think Tank Group in Ugep, Nigeria the largest native village in West Africa. Young creative talents showcased individual talents to win cash prizes and mentoring for a year impacting local talent growth. I supervised communication, target messaging and organization of Creative talents for the competition, alongside generating and influencing local publicity for the event . TEAM LEAD AT BIOTECHNOLOGY STUDENTS’ SOCIETY OF NIGERIA August, 2018 - August, 2019 As National Secretary of the Biotechnology Students’ Society of Nigeria, I led the executive team to curate student-focused activities in hosting its 32nd National Conference. Travelling across Nigerian Universities to inform students and plan with their local executives for the conference, I influenced more than 1000 student registrations across the country that year. Liaising with both student groups and professionals of the Biotechnology Society of Nigeria and IITA, Ibadan, we achieved one of the best National Biotechnology conferences students had experienced. Marketing & Communications Assistant (AIESEC, CALABAR) January, 2017 - July, 2018 I managed data and coordinated target messaging, ensuring due diligence before, during, and after student activations. I provided data summaries, insights and recommendations for activations leading to impactful campaign advocacy during the time. Languages: English (B2), French (A1), Deutsch (A1) Channels: Instagram, TikTok, Facebook, Twitter, YouTube, Discord, Telegram, Snapchat, Whatsapp AKAAMKE USANI ONEN-EGBE PEOPLE, BRANDS, COMMUNITY- LINKEDIN PORTFOLIO - SKILLS Creativity, Storytelling, Copywriting, Effective Communication, Problem Solving, Agile, Brand & Digital Strategy, Social Media, Leadership, People, Team Leadership, Collaboration, Research, Presentations, SEO TOOLS/SOFTWARE Canva, Asana, Trello, Gmail, Excel, Powerpoint, Brand24, Hootsuite, Mailchimp, Brevo, Yoast, MozBar, Gantt Chart, Flow Chart, RACI Chart, Community Playbook, Content Calendar PROFESSIONAL EDUCATION & CERTIFICATIONS META BLUEPRINT IN VIEW Meta Community Manager Course Certification Meta Creative Strategy Professional Certification DEXA X OPEN UNIVERSITY, UK IN VIEW Project Management Methods - Effective Project Management Scope, Time & Quality Management, Team Building & Stakeholder Management. BRITISH COUNCIL LEARNING IN VIEW Creative Enterprises - Business Development, Team & Stakeholder Management, Creative Business Design & Launch MCKINSEY FORWARD PROGRAM May, 2023 Agile Methodologies, Effective Communication, Problem Solving, Teamwork. LINKEDIN LEARNING June - July, 2023 Leading a Marketing Team Creating A Go-To-Market Plan for Audience Segments Performance Management: Setting Goals And Managing Quality Performance INTERNATIONAL INSTITUTE OF PROJECT & SAFETY PROFESSIONALS March, 2022 Project Charter, Stakeholder Management, Team Inclusion, Project Implementation, Monitoring & Control. SKILLUP BY SIMPLILEARN July, 2022 Digital Marketing 101: Introduction to Digital Marketing, Acquisition, Engagement, Conversion, Onboarding, Analytics, Retention & Advocacy COURSERA June - September, 2022 Brand Management, Brand Development and Effective Strategy MUSIC BUSINESS ACADEMY FOR AFRICA June - November, 2021 Introduction to Music Business in Africa, Business Structures in Africa, Business Structures of the Music Industry, Music & the Law, Copyrights, Brand Development, Events & Touring