AJIRI OKORIBE
CONTENT & PRODUCT MARKETING STRATEGIST | USER-CENTERED MESSAGING,
STORYTELLING & GROWTH | COMMUNITY & ADVOCACY-DRIVEN ENGAGEMENT
- |-| Benin City, Nigeria | LinkedIn: Ajiri Okoribe
SUMMARY
Marketing and Sales Funnel Strategist with 8+ years of experience designing and optimizing end to end
customer journeys that drive acquisition, conversion, and retention. I specialize in turning audience attention
into qualified leads and paying customers through high converting messaging, funnel systems, and data
driven campaign execution.
KEY ACHIEVEMENTS
Built and optimized marketing funnels that consistently delivered 20% to 40% growth across conversion,
engagement, and retention
Generated and nurtured pipelines of qualified leads, translating audience growth into measurable revenue
outcomes
Improved conversion performance across campaigns, landing pages, and messaging through data driven
optimization
Combined storytelling, strategy, and funnel systems to drive both brand growth and revenue generation
PROFESSIONAL EXPERIENCE
Chief Communications Officer
2024- Present
GirlLearn Africa
Increased program enrollment by 32% by redesigning campaign messaging, lead nurture flows, and
conversion pathways
Improved lead-to-customer conversion by 27% through landing page optimization and stronger offer
positioning
Boosted user engagement by 41% using email sequences, community touchpoints, and content nurture
systems
Drove 35% repeat participation through lifecycle marketing and retention strategies
Secured $15,000+ in funding through strategic storytelling, positioning, and partnership communication
Communications & Brand Strategy Manager
2022 - 2023
Event Architects
Increased campaign conversion rates by 25% through targeted messaging and clearer calls to
action
Grew lead acquisition by 30% through multi-channel digital campaigns and audience targeting
Improved campaign engagement by 30% using audience segmentation and personalized
messaging
Reduced campaign inefficiencies by 35% by introducing structured workflows and reporting
systems
Marketing & Strategy Associate
2021 - 2022
The Spark Digital Revolution
Increased lead generation by 25% through integrated digital campaigns and influencer
collaborations
Improved engagement and conversion by 30% through targeted campaign messaging
Boosted overall campaign performance by 20% through better channel alignment and optimization
Marketing & Communications Consultant
2020 - 2021
Soulful Hub | UK
Increased audience engagement by 30% through digital campaigns and community
activation
Improved retention by 20% with consistent lifecycle communication
Expanded audience reach by 20% through partnerships and strategic collaborations
Marketing & Community Coordinator
-
Creation Care Initiative
Increased audience engagement by 30% through community focused content and campaigns
Improved retention by 20% by implementing consistent communication and engagement strategies
Expanded brand visibility by 20% through influencer, media, and partnership collaborations
Strengthened cross market communication, ensuring message clarity and cultural relevance across
regions
CORE SKILLS
Content & Product Marketing | Messaging & Positioning | Audience Segmentation & User Insight | Storytelling & Copywriting |
Campaign Strategy & Execution | Lifecycle & Retention Marketing | SEO & Content Systems | Digital Growth & Performance
Marketing | Analytics & Conversion Optimization | Cross-functional Collaboration
EDUCATION
BSc. Linguistics Studies – University of Benin, Nigeria
Certifications: Digital Marketing (Google), Brand Storytelling (Coursera), Communications Strategy
(LinkedIn Learning)
