Ajay Jharma

 Ajay Sharma #1300 Top Floor, Sector 23-A Gurgaon 122002, INDIA M - -SharmaAjay.In SUMMARY Focused and resourceful PPC Expert with a strong record of client satisfaction and successful project completion. Thorough knowledge base and practical skill in effective PPC techniques and strategies. Able to function well as an independent worker or as part of a team. EDUCATION Punjab Technical University — B.Tech (CSE), 2013 69% Aggregate 12th CBSE — Non Medical, 2009 69% Aggregate 10th CBSE — 2007 78% Aggregate EXPERIENCE Sr. Associate – Search Engine Marketing at Ogilvy and Mathers (September 2016 to Present) Helping to drive the strategy and overall business plan for auction able media. Devising/implementing a paid-search strategy for the business Finding new opportunities to maximize revenue from this channel Managing, optimizing and expanding PPC campaigns to meet campaign goals and strategic objectives Proficient in Google Analytics having implemented it for multiple accounts Hands-on experience on different auction models & campaign types namely GSP, Shopping Campaigns, Remarketing, DSA, RLSA, SCM, Video & Engagement Campaigns Campaign Specialist, Google India Pvt Ltd On Behalf of Intelenet Global Services (December 2015 – To August 2016) Managing and expanding search engine marketing campaigns to meet clients’ defined goals and strategic objectives. Providing forecasts for cost, traffic and ROI for search marketing channels. Analysing and reporting on key metrics for PPC campaigns in Google, Yahoo and other search engines. Building, analysing and testing sponsored Search campaigns and strategies including landing page and ad testing. Managing all aspects of SEM reporting including daily activity reports, tracking codes and technical campaign requirements. Successfully managed complete portfolio of search campaigns like PPC, Ad Mob, YouTube and YouTube Re-marketing. Sr.PPC Executive, Zork Tech, (August 2013 - To November 2015) Mohali , Punjab • Manage 360 degree campaign activities across paid channels, social media, mobile marketing. • End to end campaign management including strategy formulation, traffic funnels and Landing Page Optimization.  • Define advertising traffic quality parameters and drive optimization to improve ROI • Responsible to ensure product Unit Metrics by achieving quarterly ROI and CPA targets. • Locate and scale online lead generation mediums. • Strategize digital marketing budgets across Google, Yahoo, FB, LinkedIn. • Suggest product improvements, website changes, landing page optimization to improve funnel conversion rates. • Conceptualize marketing reports, providing useful insights on performance, market conditions, competitor analysis and suggested plans to management. SKILLS • Keywords Research • Competitors Analyse •Landing Page Optimization • HTML, CSS • Analytic • Client Communication • AdWords Editor, Bing Ads Editor • Power Editor • Excel, Word • Kenshoo CERTIFICATIONS Google AdWords Certified Bing Advertising Certified Google Analytics Certified Shopping Network Certified Mobile Advertising Certified I hereby declare that all the information furnished above is true to the best of my knowledge. AJAY SHARMA