Ajay Gulati

Ajay Gulati Chandigarh |-|- | https://www.linkedin.com/in/ajaygulati1101 I am an achiever and result-oriented sales and marketing professional with 19 years of experience. My expertise lies in establishing retail operations, P&L management, project handling, team handling, sales & distribution and marketing. I have 5 years (2018 onwards) of entrepreneurial journey where I have been driving sales and end to end e- commerce operations in establishing brand TBOP on amazon (www.amzn.to/3n5rnLq) leading to 100k+ deliveries. Recently launched (www.tbop.in) “Ajay is a very detail oriented person and has the ability to drive things at a reasonable speed, which is the key in sales and operations. Very number focused and willing to try new things. He also comes out with some brilliant ideas. I have full trust that you will do well for yourself. All the best”. ~ Rajeev Bhardwaj, Former Operations Head – Upper North, The Mobile Store (Essar Telecom Retail Ltd) SKILLS _________________________________________________________________________________ Entrepreneurship: Innovative thinking, strategic management, customer / clients service - CRM, supply chain - logistics, vendor and channel management, financial planning, team building along with revenue generation, Sales and Marketing: Marketing strategy, Brand management, product launches & direct marketing, Entrepreneurship & business development, data analytics and budget management EXPERIENCE _________________________________________________________________________________ ACETEL ENTERPRISES PVT LTD (JIO Zonal Distribution Partner) Sales Head  CHANDIGARH, INDIA Nov’15 – April’18 & Feb’22 – Oct’22 Establishing Jio’s distribution channel with record 53 Regional distribution partners in record 2 months along with continuously driving sales and profitability for the organisation.  Attained 2nd position in market leadership for handset sales both in volume and value in Punjab.  Pioneered in developing segmented GTM to tap both the top and bottom end of the retail pyramid.  Reduced Cost by over 8% in the entire supply chain by introducing various initiatives and thus contributing to the overall EBIDTA BEETEL TELETECH LTD. (A BRIGHTSTAR CO) GURGAON, INDIA Business Head (Accessories and Insurance) – India Jan’15 – Oct’15 Liasoning with finance and legal teams for contracts and other cross functional teams  Bagged the Corporate order (Reliance Digital) for 5 Mn within 2 months of operation.  Contribution of 20% to the overall revenues, with Store Share of average 70% of the Products placed in APR’s (apple preferred retailers). RELIANCE COMMUNICATIONS LTD Sales Head (CDMA Business– Punjab and HP – Marketing  CHANDIGARH, INDIA May ‘14 to Jan ‘15 Setting up of entire Distribution channel with 9 Exclusive Device Distributors and 450 Device activating outlets in 6 months with revenues of avg 25 Mn per month with contribution to 22% of the overall business REDINGTON INDIA LTD. GURGAON, INDIA Senior Manager – Distribution, enterprise business and projects. Dec ’12 to May ‘14  Launched Apple buyback Campaign and initiated Auto Ordering Process (AOP) as pilot project in Delhi NCR and then successfully rolled out the same pan India with savings of 10% of operational cost and thus contributing to the overall profitability.  Cracked the biggest enterprise order of 1700 handsets from Yahoo India and instrumental in associations with Reliance Communications in Delhi NCR and overall contributing to 14% in overall revenues of the Apple business unit for the year 2013-14 (handling the biggest distributor of India). AIRCEL (Dishnet Wireless Ltd) Manager – Devices and Modern Trade – Punjab.  MOHALI, INDIA June ‘10 to Dec ‘12 Elementary in establishing the fastest Rollout with project APDP (450 Apple Preferred Device partners) of Apple Distribution with Punjab circle rising to No 1 in Apple RGS base and revenues nationally year 2011-12 and 2012- Aug ’12.  Launched COCO’s within in flat 25 days critical for Punjab Launch of AIRCEL as a Brand. THE MOBILESTORE LTD (ESSAR GROUP) Area Operations Manager and Business head – Shop in Shops.  CHANDIGARH, INDIA June ‘07 to May ‘10 Pioneered in establishing the brand nationwide during ODI played on Oct 8 ‘07 between India Vs Australia with recognition poured from CEO, CMO and COO.  Store EBITDA highest in the country with selling high margin products and also reducing cost of operations by over 12% with streamlining logistics, pilferage and better vendor and employee engagement. I have also worked at HFCL (Videocon Group), Avon Beauty Products, NIIT Ltd. between 2001 and 2007 and managed client handling, implementing corporate strategies, relationship management, and streamlining process, engagement with distributors, feedback mechanism, coaching methodologies EDUCATION _________________________________________________________________________________ Strategic Management Programme – Executive Management Indian Institute of Management MBA – Marketing AHEMEDABAD, INDIA Nov 22 to June 23 PUNE, INDIA Pune University Aug 97 to May 99 BSc – Science CHANDIGARH, INDIA GGDSD College, Punjab University Aug 93 to May 96