Street 2A, House 194,Block A, Police Foundation, Islamabad.
Cell No: - Instagram@aimnov
Email:- Twitter @aimnov
Aiman Saleem
Objective
I have always been driven by a sense of doing something different, bringing something new on the table, spontaneous burst of interesting ideas just to create something meaningful and impactful.
Marital Status
Single
Gender
Male
Profile
Honest, reliable, punctual team player who exceeds expectations.
Motivated achiever and problem-solver who will do what it takes to get the job done.
Energetic self-starter who is enthusiastic about learning new technologies, enhancing current technical expertise and applying transferable skill sets.
Solid communicator who can explain technology in easy-to-understand terms.
Quick learner who can rapidly master all aspects of job with limited training.
Experience
“It is all about creating, nourishing and making impactful brands.”
July 2017 to date Ogilvy Islamabad, Pakistan
Associate Creative Director – Easypaisa & Telenor Microfinance Bank
I was given opportunity to head Easypaisa (with main focus on easypaisa app) and Telenor Microfinance Bank.
Launching acquisition campaign for Easypaisa Mobile App, that gives customers payment solutions of all kinds. Launching mini-targetted campaigns to bring more customers on Easypaisa app.
Successfully re-launched Easypaisa with the objective of reaching record high Mobile Accounts.
Redesigned the VIS (Visual identitiy system) of Easypaisa, making it more Youthful & Approachable with the digital ambition, with the brand vision of moving from OTC to Mobile App.
Revamping and Redesigning the digital assets for more engagement and visibility, that goes for both Easypaisa and Telenor Microfinance Bank.
Jan 2012 to July 2017 IAL, Saatchi & Saatchi Islamabad, Pakistan
Associate Creative Director.
Worked on Pakistan’s biggest and first telecom company JAZZ formerly known as MOBILINK, which currently is the part of VimpelCom group
Background
Starting from Account Management to Creative Management and Processes, holding vast experience on Concept Visualization, Ideation, Art Direction and Strategy design.
Digital Ideation | TV concept and ideation | Print and BTL concepts and ideation
Vast experience of working with local and International Directors and DOP’s.
Digital Webisodes for Jazz Cricket Portal – Concepts and Art
360 campaign for PSL (Pakistan Super league) including Main TV Commercial
Relaunch of Jazz (Telecom brand), worked on the ideation and strategy of it.
Conceptualization and ideation of Mobicash Relaunch (Direct Remittance Awareness) TV commercials along with radio spots and out of home content.
Managing Mobilink indigo (Postpaid) and BlackBerry accounts and executing different campaigns that include print ad campaigns, celebrity endorsements, seminar and event management branding, TVC production and radio spots.
Setting up creative/proposal presentations with the client for different campaigns (briefings), proposals and communication strategies (Digital and BTL)
Managing and supervising different campaigns and projects for Mobilink Infinity (Internet) including script writing and production on all levels.
Streamlining the projects with the client and with the agency. Brainstorming in the team for the campaign management, conceptualization, ideation, digital ideas and BTL ideas
Preparing client reports, contact reports and other documentation/presentations regarding the total productions for different quarters in detail/video production ideas and costing
Internal brainstorming for new pitch, working on design and communication strategies. Going through all the research, jotting down insights and based on them coming up with big ideas.
Major campaigns that involved a lot of creative processes and that were talked about surely need to be mentioned.
FIFA World Cup Campaign (ATL/BTL)
World Cup Promo (ATL/BTL)
BlackBerry® BTL Campaigns for almost all BB handsets from curves, torch to the BB bold
ATL and BTL projects for the launch of HTC and Samsung handsets
Carrying out ATL Shoots of different offer campaigns for Jazba, Jazz and indigo (voice offers)
Managing and carrying out the production of HR Documentaries, “Journey of Mobilink” and “I’m a Mobilinker”.
Managing and supervising the production of Jazz Retailer Documentary and the Jazba Retailer Documentary to promote the offers and details with the retailers
Carrying out way forward for the campaigns and preparing plans for the campaign effectiveness in terms of ground activations, digital activations like “Shugal Pur” (Internet Entertainment World)
Making analysis of the WIP of the campaigns and taking proper measure there forth to ensuring meeting deadlines and keeping the projects streamlined
Script writing and video production of ‘Virals for Jazba’, these were produced to enhance the word of mouth of Jazba.
Managing, supervising and carrying out Jazba Re-launch Collateral
Internal employee motivation songs, digital content ideas, BTL activation ideas & employee branding ideas
Breaking the Internet
Conceptualized the ad, which broke Internet in Pakistan with approximately 15million views on Facebook & YouTube. The ad was also aired on TV and was shared across the globe by the fans. The ad was conceptualized around the Cricket Champions Trophy 2017 Final; it was an instant hit becoming Internet Sensation.
https://propakistani.pk/2017/06/19/jazzs-lay-lou-tissue-breaks-internet-record-numbers/
http://www.brandsynario.com/jazz-tvc-no-issue-laylo-tissue-bowled-nation/
The hashtag #NoIssueLayloTissue became the talk of the day!
Jan 2010 to Jan 2012 IAL, Saatchi & Saatchi Islamabad, Pakistan
Advertising Account Director
Managed Mobilink Corporate.
Worked on the Launch of Jazba, youth brand of Mobilink. Initiated and executed the ATL and BTL campaigns nationwide.
Successfully Mobilink SME, which was a postpaid brand focusing solely on SME’s.
Managed budgets and Vendors of all the accounts, Jazz, Jazba, Corporate and Indigo.
8 weeks Interflow (PVT) Islamabad, Pakistan
Intern Sales & Marketing Department, Client Servicing and Creative
Internship at advertising agency for 8 weeks.
Nov 08 – May 09 Barclays Bank Islamabad, Pakistan
Liabilities Department as Business Development Executive.
The objective was to retain and bring new corporate customers. Building strong relation/PR with them. Targeting all major Traders, IT companies and businessmen.
May 09 – Jan 10 wi-tribe Islamabad, Pakistan
Contact Center Executive
Providing technical support and solutions to the customers
Managing and tracking the sales through SMARTS and assigning the sales to the different regions
Maintaining the customer database for billing, accounts and activations
Supervising the team in different shifts and ensuring that the customers are provided with good solutions and the activities are well streamlined
Preparing and Generating reports and other customer documentations through different applications like Oracle
Other accounts worked for:
PTC (Pakistan tobacco company)
PTCL – Hello Documentary
Communication and design strategy for the ‘illicit trade of cigarettes in Pakistan’
Punjab Oil Mills Limited
Re-launch of CanOlive the premium-cooking brand of the company.
Carried out ATL assignment (TVC production and still shoot for the collateral)
Event Management
Coordinated in the JAZZ ICON show, Islamabad.
That was one of the major music show in Pakistan where contestants were shortlisted from different universities and collages. The objective of the show was to give mileage to the brand name as well becoming the voice of the youth. Major celebrities were in the show including the Rock Legend Ali Azmat (Junoon band) and others.
Education -COMSATS Institute of Information Technology
M.B.A Majors in Marketing-COMSATS Institute of Information Technology
BSBA Information Technology
Computer Skills
Beginner on Adobe Photoshop.
Microsoft word and excel
Interest
Listening to all genres of music, majorly trance and house
Writing scripts and songs
Traveling to different and interesting places
Digital photography (mostly still-life) – Instagram @aimnov
Watching some old classic movies, mostly of Martin Scorsese & Stanley Kubrick’s
