Aiman Harith Bajuri

AIMAN HARITH Malaysia | Social Media Strategist |-| - As a Malaysian content strategist thriving on the global stage, I’ve led highperforming social ecosystems that engage audiences across the US, Europe, Middle East, and Asia. At Mindvalley, I gained 140K TikTok followers and 40M organic views in just 6 months. I also served as the PIC for LinkedIn, crafting B2B and thought leadership contents for both brand and CEO profiles, including launches with Microsoft, Apple, and AI-related products. Internally known as the “go-to” for viral hooks, I’ve trained teams on scroll-stopping creative and delivered impactful content across TikTok, & Instagram. I also launched and scaled llaollao Malaysia’s TikTok from scratch to 70K followers and 19M views in 6 months, blending trend-driven creativity with consistent brand storytelling. EXPERIENCE Mindvalley EDUCATION INTI International University Bachelor in Mass Communication Majoring in Public Relations (2019 - 2021) Diploma in Mass Communication (2016 - 2018) Social Media Specialist (Remote) | Jan 2023 - Present Global personal growth platform | 15M+ learners | 2.4M IG followers | 464K TKT followers Global TikTok & Instagram Strategy Took over Mindvalley’s TikTok in May 2024, gaining 140K followers and generating 40M organic views in just 6 months, quadrupling previous agency benchmarks. PORTFOLIO Produced viral content tailored to multi-regional markets (US, EU, MENA, Asia), contributing to Mindvalley’s positioning as a global personal growth brand. SKILLS Managed TikTok strategy for CEO Vishen Lakhiani, growing his account to 15M views within the first year alongside agency partners. Aiman's Social Media Portfolio Adobe Premiere Pro Canva design editing AI Prompt Engineering (ChatGPT, Kaiber, Runway ML) Caption copywriting Content creation Writing & communication & communications fundamentals Social media analytics brand LinkedIn Leadership & B2B Content Strategy Appointed PIC for Mindvalley’s corporate-facing LinkedIn strategy, producing content for high-impact launches and B2B campaigns: Videography & photography PR Developed Reels for Instagram (2.4M followers), blending storytelling and virality for organic reach and retention. & scheduling tools LANGUAGE English Bahasa Malaysia AWARDS Completed Mindvalley’s AI Prompt Engineering course INTI Dean's Honor Roll award for August/September 2020 and January 2021 session. INTI Toast club vice-president. (Debate & Public speaking club) Top 5 Public Speaker at the National Academic Decathlon National Round. Top 5 in Debate, Writing, & Brain Challenge at the National Academic Decathlon Regional Round. Microsoft Workway x Mindvalley: Focused on productivity and leadership messaging for workplace transformation. Apple x Mindvalley Retail Launch: Positioned brand among global tech professionals and partners. AI Mastery for Business Owners: Targeted founders, execs, and HR leaders adopting AI across orgs. Led Vishen Lakhiani’s LinkedIn account, crafting thought leadership content around growth, work culture, and leadership. Collaborated with HR, Sales, and Product Mindvalley’s professional branding on LinkedIn. teams to strengthen Cross-Functional Content & Campaign Execution Partnered on global product launches and flagship campaigns, including AI Mastery, which contributed to large-scale lead generation and multimillion dollar revenue globally. Supplied creative assets for both organic and paid social, aligning messaging with brand voice, performance KPIs, and audience intent. Collaborated closely with Product, HR, and Sales teams to unify brand storytelling across funnel stages and customer segments. EXPERIENCE AI MAN HARITH -| @reallygreatsite | - Mindvalley Social Media Specialist | Jan 2023 - Present Global personal growth platform | 15M+ learners | 2.4M IG followers | 464K TKT followers PORTFOLIO Aiman's Social Media Portfolio Viral Content & Creative Leadership Known as the “go-to” for viral hook ideation across Mindvalley’s social team. Trained creators and editors to identify scroll-stopping moments with presentations and creative direction. Directed short-form video concepts from scripting to post-production, aligning with brand tone, trends, and performance metrics. Integrated tools like Kaiber AI and Midjourney into creative workflows to scale visual storytelling. Owned end-to-end social content pipeline across TikTok, LinkedIn, and Instagram—from scripting to briefing to publishing. Llaollao (Spanish Yogurt Brand) Social Media Executive | Jan 2021 - Dec 2021 Malaysia-based marketing | 130K IG followers | 113K TKT followers Brand Growth & Campaign Execution Launched and managed llaollao Malaysia’s TikTok, growing it organically to 70K followers and 19M views in 6 months. Directed, strategized, and produced key social campaigns including: Black Friday: Oversaw full video production and scripting. Malaysia Day & Anniversary Promo: Led creative direction, scripting, and on-ground content production. Drove over 20M organic reach across TikTok and Instagram through trend-based and meme-driven campaigns. Content Creation & Production Handled all aspects of content creation—scripting, voiceovers, filming, editing, and publishing across TikTok, Instagram, and Facebook. Created engaging video formats such as voiceovers, POVs, and reactive trends tailored to Malaysian Gen Z audiences. Produced content for sister F&B brands (Madmen & TBC) Channel Management & Strategy Managed all social media channels (TikTok, Instagram, Facebook) for multiple brands under the group. Developed cross-platform content strategies that increased brand engagement and drove walk-in traffic. Partnered with digital marketing teams and agencies to ensure alignment in creative direction and performance. MadHat Asia Social Media Intern | June 2021 - Sept 2021 Marketing agency Content creation for Cactus Malaysia social media while adhering to an authentic brand voice. Copywriting for Lipton Teh Tarik Day campaign. Social media copywriting/ content creation for the casts of Black Season 2, Keluarga Bahadon and Ganjil on VIU Malaysia for Instagram. Drafted a press release for Heineken Rivalry Stadium Euro 2020 campaign. Copywriting for Rexona new natural range deodorant influencer post.