Aidan Laird

Aidan J.M. Laird | Paid Ads Specialist - |-Certified PPC & CRM Specialist with four years of experience. I’ve directly managed over 10,000,000 AUD in ad spend and have worked across multiple service-based industries and e-commerce niches. Proven track record of meeting deadlines and exceeding KPIs, OKRs and client expectations. Experience Agora Agency | PPC & CRM Specialist / Account Manager Brisbane | Aug 2023 - Sep 2024 ● ● ● ● ● ● ● ● ● Increased ROI by 40%+ through strategic keyword optimisation and bid management, resulting in a significant boost in revenue and cost-effectiveness. Improved click-through rates (CTR) by 35%+ by creating compelling ad copy and targeting relevant audiences, leading to higher engagement and conversions. Reduced cost per acquisition (CPA) by 60%+ through effective bidding strategies and audience segmentation, optimising campaign efficiency and profitability. Developed and executed a successful remarketing strategy that increased conversions by 20% by targeting users who had previously visited the website. Managed a complex PPC account with multiple campaigns and ad groups, ensuring optimal performance and alignment with business goals. Successfully launched a new product campaign that exceeded expectations, driving a 40% increase in sales within the first month for an ecommerce company. Implemented a data-driven approach to campaign optimisation using advanced analytics tools to identify and address underperforming elements, resulting in a more efficient and effective PPC strategy. Implemented a robust A/B testing framework to continuously refine ad copy and landing pages, resulting in a 15% increase in conversion rates. Implemented CRM to enhance reporting and data collection from Paid Advertising, primarily using HubSpot and Salesforce. Xugar Agency | PPC Specialist / Account Manager Melbourne | Jan 2023 - Aug 2023 ● ● ● ● ● ● ● Optimised Shopify Stores for Conversions Successfully implemented targeted ad campaigns that drove significant increases in website traffic and conversions for Shopify ecommerce clients. Utilised Shopify's built-in analytics to identify key customer segments and tailor ad messaging to maximise ROI. Effectively integrated Shopify's email marketing and social media features to create cohesive, multi-channel campaigns with the SEO and CRM team. A/B tested various ad creatives and landing pages to optimise performance and achieve desired marketing goals. Managed Shopify App Integrations implemented and managed third-party Shopify apps to enhance the customer experience and drive sales, such as klaviyo, loox, smart seo and various other apps. Worked with a blend of ecommerce and service-based clients for a rounded experience across multiple niches, broadening my experience and understanding of various markets. Reprise Australia | PPC Specialist Melbourne | May 2022 - Dec 2022 ● ● ● ● ● Managed High-Volume, High-Stakes Campaigns: Successfully oversaw over 400 Performance Max campaigns for a major client, Officeworks, with millions in ad spend. Achieved Exceptional ROAS: Consistently exceeded the minimum target ROAS of 600%, reaching impressive heights of 1500%, demonstrating effective campaign optimisation and management. Demonstrated Expertise in Performance Max: Proved proficiency in utilising Performance Max to drive efficient and profitable ad campaigns for a large-scale client. Scaled Campaigns Successfully: Successfully scaled Performance Max campaigns to reach a broad audience while maintaining high ROAS, showcasing ability to manage complex, high-volume ad strategies. Delivered Significant ROI: Contributed to the client's bottom line by driving substantial revenue through optimised Performance Max campaigns, demonstrating a strong track record of delivering results. TexBet | PPC Specialist Tamworth | Jan 2021 - May 2022 ● ● ● ● ● Managed Diverse Ad Campaigns: Successfully executed paid search, paid social, app ads, email marketing, and content marketing campaigns for a betting agency. Handled Budgets Strategically: Managed ad budgets ranging from $10,000 to $30,000, optimising spending for maximum ROI. Achieved Strong Results: Demonstrated ability to drive targeted traffic, increase brand awareness, and generate leads through effective ad campaigns. Utilised Data-Driven Insights: Employed analytics and data to inform ad decisions, ensuring campaigns were optimised for performance. Stayed Up-to-Date on Industry Trends: Maintained knowledge of the latest advertising technologies and strategies to ensure campaigns remained competitive and effective. Professional Skills Technical Skills ● ● ● ● ● ● PPC Platforms: Google Ads, Microsoft Advertising, X(Twitter) Ads, Pinterest & TikTok. Analytics Tools: Google Analytics, Google Data Studio, Keyword Research Tools: SEMrush, Ahrefs. Bid Management Tools: Marin Software, Kenshoo, BidX Programming Languages: SQL, Python (for advanced automation) Programmatic Advertising: Use of platforms such as StackAdapt and automation to buy ad space for clients. Soft Skills ● ● ● ● ● ● ● Data Analysis: Ability to interpret and analyse data to optimise campaigns Problem-Solving: Identifying and resolving issues related to campaign performance Creativity: Developing innovative ad copy and landing pages Strategic Thinking: Aligning PPC campaigns with overall business goals Communication: Effectively communicating campaign performance and recommendations Time Management: Managing multiple campaigns and deadlines efficiently Attention to Detail: Ensuring accuracy in campaign setup and optimisation Languages ● ● ● ● English (Native) Thai Japanese Chinese Education Graduate Certificate in Business Melbourne Business School Jan 2023 - July 2023 Python & SQL Coding Bootcamp Monash University Nov 2021 - May 2022 Certifications ● ● ● ● ● ● Google Search Certifications Meta Marketing Associate Pinterest Paid Ads Microsoft Search Advertising HubSpot Digital Advertising Salesforce Administrator (in progress)