RELEVANT EXPERIENCE
The AV Collective, Virtual 2017 to Present
Founder and Brand Consultant
Help clients and consumers meet personal and professional objectives, understanding customer needs, improving marketing initiatives, brand strategy, and sales plan.
Lead marketing and social campaigns, managing client schedules, spending, and final deliverables.
Oversee the planning, creation, organization, and publishing of web content.
Drive the design of business websites, creating graphic images, page copy, and customized themes.
Develop social copy, schedule posts, and publish content on social media platforms via Hootsuite.
Lenovo, Morrisville, NC-
Program Manager
Oversaw timelines and $1.2 million budget for key projects and product launches, as the Online eCommerce Group Liaison.
Successfully monitored and tracked the Motorola Home migration to a new open source platform and the design of Lenovo’s My Account pages.
Managed external contracts with the vendor management team, tracking contractor start/end dates and external resources budget for multiple projects.
Held weekly cross-functional team meetings, reporting project status, raising issues, and mitigating risks.
Built and managed key partnerships internally across Marketing, Sales, UX, QA, and Architecture teams.
Monitored product roadmaps, project timelines and issues via JIRA, using agile methodology.
Blavity, Los Angeles, CA 2017
Brand Strategy and Marketing Intern
Served as the assistant campaign manager to the branding team, overseeing timelines, deliverables, and tracking metrics.
Created email campaigns using Mailchimp to promote the Afrotech and 21Summit conferences that drew in over 2,000 attendees that year.
Used Blavity’s tone of voice and storytelling to create compelling case studies, email copies and newsletters for potential and current clients such as Vaseline, Sally’s Beauty, Ford, and National Geographic.
Managed scheduling of social posts to Blavity’s audience of 1+ million via Instagram and Twitter.
PROFESSIONAL EXPERIENCE
Hand and Stone Massage and Facial Spa, Cary, NC 2020 to Present
Spa Manager
Oversee daily operations of independently owned massage and facial spa
Onboard and train Spa Associates, facilitating their development and education of best spa practices and procedures
Maintain social communications, utilizing Hootsuite to create and schedule posts on Instagram, Facebook, and Twitter
Manage email communications and client reviews via DemandForce
The Umstead Hotel and Spa, Cary, NC-
Lead Trainer and Reservationist
Forbes 5-Star Status Trainer for onboarding, training, support, and development of newly hired reservation agents.
Provided Forbes 5-Star and AAA 5-Diamond quality standards for client relations in a fast-paced environment.
Exemplified outstanding client relations for patrons in reserving travel, spa, and dining accommodations.
EDUCATION
North Carolina State University, Raleigh, NC
Master of Management in Global Luxury Management, Graduation: December 2017
Bachelor of Science in Business Administration, Concentration: Entrepreneurship, Graduation: May 2016
