Ahmed Zaki Rehman Qureshie
linkedin.com/in/ahmed-zaki-rehmanqureshie-1b35701b0
Summary
I am a qualified finance manager turned consultant and entrepreneur with over 7 years of practical experience
in search engine optimization, Amazon, Shopify, Walmart, and eBay. My background in finance has provided
me with a unique perspective on e-commerce and digital marketing, allowing me to bring valuable insights and
solutions to my clients. As a consultant, I help businesses navigate the complex world of online commerce,
utilizing my deep understanding of SEO and expertise in platforms such as Amazon, Shopify, Walmart, and eBay
to drive sales and increase revenue. Additionally, . My focus on data-driven strategies and constant adaptation to
the ever-changing digital landscape have resulted in successful campaigns and increased revenue for my clients. I
am dedicated to helping businesses grow and thrive in the online marketplace.
Experience
Shopify Store Manager
GingerChi
May 2020 - Jan 2023 (2 years 9 months)
As a Project Manager, my job responsibilities included developing and managing search engine
optimization campaigns to improve website visibility and ranking. I also monitored market trends and
proposed relevant topic clusters to ensure that the content produced aligned with current market
demands. In addition, I was responsible for developing and managing loyalty campaigns using popular
apps such as Seal Subscriptions℠ & Loyalty and Yotpo Loyalty & Rewards to maintain customer
engagement and enhance customer loyalty.
I have effectively managed all the Shopify store development needs and worked on various sales
channels including Google Merchant, Bing Merchant, Pinterest Merchant, Facebook Marketplace, and
Instagram Marketplace.
I am proud to have made a significant impact on the sales performance of Ginger Chi. Since joining
the company, I implemented innovative strategies that resulted in a 55% increase in sales. My strong
communication and interpersonal skills, along with my ability to analyze market trends and create
effective sales plans, contributed to this successful outcome
Project Manager
Perlglow
Dec 2021 - Present (1 year 2 months)
working as Project Manager at Perlglow , my responsibilities are:
• Overseeing the creation and optimization of Amazon listings to improve ranking and visibility.
• Developing and managing the Shopify store, ensuring an effective online presence on sales channels
such as Google Merchant, Pinterest Merchant, Facebook Marketplace, Instagram Marketplace, and
Google My Business.
• Conducting keyword research to inform effective targeting and retargeting campaigns.
• Supervising the implementation and execution of marketing campaigns on various sales channels.
• Monitoring and analyzing market trends to identify opportunities for growth and product innovation.
• Collaborating with cross-functional teams to ensure successful project delivery.
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• Defining project tasks and resource requirements for Shopify store development and marketing
campaigns.
• Managing project team, allocating and coordinating team members' tasks.
• Regularly communicating project status to stakeholders, including project progress, risks, and issue
resolution.
• Identifying and mitigating project risks, issues, and dependencies.
• Ensuring Tasks are delivered on time, within scope and within budget.
• Overseeing the sales and distribution of Perlglow products on Amazon, Shopify, and Walmart.
Search Engine Optimization Project Manager
labbaikhajjumrah.co.uk
May 2017 - Present (5 years 9 months)
Working as Senior Search Engine Optimization Manager following as my Responsibilities
• Develop and implement SEO strategies to improve search engine rankings for Labbaik Hajj Umrah.
• Conduct keyword research to identify target keywords and phrases for optimization.
• Optimize website content, meta tags, and images to enhance search engine visibility.
• Monitor and analyze website traffic and search engine rankings to track progress and make
improvements.
• Collaborate with cross-functional teams to develop and execute link building campaigns.
• Stay up-to-date with the latest SEO trends and algorithms, and adjust strategies accordingly.
• Provide training and support to team members to enhance their SEO skills and knowledge.
• Report on SEO performance, insights, and recommendations to senior management.
• Conduct competitor analysis to identify opportunities and threats.
• Foster relationships with industry influencers and bloggers to increase brand exposure and drive
traffic.
As a senior search engine optimization expert, my primary focus has been on elevating the online
presence of Labbaik Hajj Umrah. By analyzing market trends and identifying the gap in the industry,
I have been able to develop and implement effective SEO strategies that have driven the company's
website to the first page of Google for major keywords.
This has not only improved the visibility of the brand but also increased the traffic to the website,
resulting in higher engagement and conversions. The impact of my efforts has been significant and has
translated into increased revenue for the company.
By staying up-to-date with the latest SEO trends and algorithms, and continuously monitoring and
analyzing website performance, I am able to make ongoing improvements that further drive the
company's online success. I am dedicated to delivering results for Labbaik Hajj Umrah and am
committed to continuing to drive the company's online growth and success.
Finance Manager
Moshisoft
Jul 2016 - Present (6 years 7 months)
Financial Planning and Analysis: Developing and implementing financial strategies to support the
organization's goals and objectives.
Budgeting and Forecasting: Preparing and monitoring budgets and financial forecasts to ensure
financial stability and growth.
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Financial Reporting: Preparing and analyzing financial reports, including income statements, balance
sheets, and cash flow statements, to provide insights into the organization's financial performance.
Risk Management: Identifying and managing financial risks to protect the organization's assets and
investments.
Investment Management: Analyzing and managing the organization's investments to maximize returns
and minimize risks.
Treasury Management: Overseeing the organization's cash and liquidity management, including
managing cash flows, foreign exchange transactions, and interest rate risk.
Financial Systems and Controls: Developing and maintaining financial systems and controls to ensure
compliance with financial regulations and standards.
Relationship Management: Building and maintaining relationships with banks, investors, and other
financial institutions to secure financing and other resources.
Compliance and Regulations: Ensuring compliance with financial regulations and laws, such as tax
laws, accounting standards, and securities laws.
Advising and consulting: Advising senior management on financial matters and providing
recommendations for improvement and growth.
Education
International Islamic University, Islamabad
Master of Business Administration - MBA, Finance, General
2011 - 2015
Licenses & Certifications
Klaviyo Product Certified - Klaviyo
Issued Dec 2021 - Expires Jun 2023
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Advanced SEO: Developing an SEO-Friendly Website - LinkedIn
The Data Science of Retail, Sales, and Commerce - LinkedIn
Skills
Business Process Improvement • Financial Analysis • Financial Planning • Enterprise Resource Planning
(ERP) • Analytics • Search Engine Optimization (SEO) • Search Engine Marketing (SEM) • Shopify •
Microsoft Excel
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